#31度网赚班# 0基础入门短视频带货,七大板块重点能力拆解,7节精品课4小时干货


7节线上精美录播课程,共计4小时的干货盛宴   

适合人群

电商平台积累沉淀、想要入局电商寻找业务增长新模式

希望利用电商进行商业增长的企业、事业单位、实体经济老板

通过电商进行自主创业,在平台进行短视频带货的个人

解决痛点

认知篇

1、不了解抖音兴趣电商短视频运营内容;

2、视频效果与数据差。

定位篇

1.前期积累了很多粉丝但是没有办法转化变量;

2.尝试拍了很多视频,但都不涨粉转化差。

内容篇

1、内容单一,不知道该拍些什么吸引流量;

2、脚本文案不吸引人,视频播放数据很差;

3、不知道该怎么带货,拍出来的视频很生硬。

案例篇

1、出镜人设无特色;

2、视频没有娱乐性。

策划篇

1、发了视频流量不好,但不知道该怎么分析优化;

2、不知道在哪里看视频数据,也不知道看哪些数据。

制作篇

1、拍摄没有技巧,成片画面不清晰不高级;

2、不会设计画面,视频非常单调没有重点;

3、不会使用剪辑软件,操作困难花费大量时间。

算法篇

1、视频播放量一直停留在300左右,没有更多流量;

2、尝试很多内容和脚本,视频一直不火,卖不出去货。

课程内容

认知篇

1、抖音兴趣电商短视频的玩法逻辑是什么?

2、如何在这个平台上做好我们的内容?

定位篇

1、风格多变,如何明确适合自己的账号的定位?

2、形式多样,如何找到独特吸引人的表达方式?

3、如何在短视频中增强自己的鲜明记忆点?

1、什么样的短视频更容易吸引观众关注?

内容篇

2、不同风格的账号拍摄什么类型的视频更容易

获得流量?

3、如何编排视频内容能够刺激观众下单欲望?

1、抖音上的短视频是如何赚钱的?

案例篇

2、不同风格的账号拍摄什么类型的视频更容易

获得流量?

3、如何编排视频内容能够刺激观众下单欲望?

策划篇

1、短视频的结构如何诠释?

2、短视频的框架如何制作?

3、如何编排视频内容能够刺激观众下单欲望?

制作篇

1、掌握不同运镜及景别切换方法,让视频更炫酷专业。

2、学习视频不同构图方法,让画面更舒服有吸引力。

3、小白也能立刻上手的视频剪辑技巧

7 online exquisite video and broadcast courses, a total of 4 hours of dry goods feast suitable for the crowd. There is an accumulation of e-commerce platforms. Enterprises, institutions, and real economy bosses who want to enter e-commerce to find a new business growth model and hope to use e-commerce for business growth conduct independent business creation through e-commerce, and carry out short video delivery on the platform to solve the pain points. 1. Do not know about the short video Operation content of e-commerce; 2. Video effect and data difference. Positioning 1. I have accumulated a lot of fans in the early stage, but there is no way to transform variables; 2. I tried to shoot a lot of videos, but they were not popular. Content 1: The content is single, and I don’t know what to shoot to attract traffic; 2. The script copy is not attractive, and the video playback data is poor; 3. I don’t know how to bring the goods. The video is very stiff. Case 1: No special personnel for the camera; 2. Video is not entertaining. Planning 1. The video traffic is bad, but I don’t know how to analyze and optimize it; 2. I don’t know where to view the video data, nor which data to view. Production 1. There is no skill in shooting, and the whole picture is not clear and advanced; 2. Can’t design the picture, the video is very monotonous without focus; 3. Do not use editing software, it is difficult to operate and takes a lot of time. Algorithm 1. The video playback volume has remained at about 300, with no more traffic; 2. Try a lot of content and scripts. The video has not been popular and can not be sold. Course content Cognition 1. What is the logic of playing the short video of e-commerce? 2. How to do our content well on this platform? Positioning 1. With various styles, how to define the positioning of your account? 2. With various forms, how to find a unique and attractive expression? 3. How to enhance your vivid memory in short videos? 1. What kind of short videos are more likely to attract audience attention? Content 2. What types of videos are easier to get traffic from accounts with different styles? 3. How to arrange the video content to stimulate the audience’s desire to place an order? 1. How does the short video on Tiao Yin make money? Case 2. What types of videos are easier to get traffic from accounts with different styles? 3. How to arrange the video content to stimulate the audience’s desire to place an order? Planning 1. How to interpret the structure of short videos? 2. How to make a short video frame? 3. How to arrange the video content to stimulate the audience’s desire to place an order? Production 1. Master the methods of different lens operations and scene switching to make the video more cool and professional. 2. Learn different video composition methods to make the picture more comfortable and attractive. 3. Video editing skills that Xiaobai can master immediately
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