连续2天逆跌，票房破1.9亿，徐峥给国产片又趟出了一条路
没有想到1月7号本周五11部新片实在不耐打
作为元旦档之后2022年第一个周末电影市场，1月7号一共有11部新片上映，接下来的周末两天还有4部新片等待上映。但数量众多的新片并没有给院线带来热度，已经上映的11部新片可以说是全军覆没
新片最低票房仅117元，《穿过寒冬拥抱你》蝉联冠军
由于春节档即将来临，肯定没有重磅国产大片愿意在1月份上映，因此本周五11部新片大部分都是国产小成本制作，基本上没有明星阵容，甚至是零宣发上映
新片中只有《魔法满屋》和《最初的梦想》两部进口电影杀入单日票房前十
截至1月7号20点《魔法满屋》首日票房为361万，排在单日票房榜第八，而《最初的梦想》首日票房为208万，刚好排在单日票房第十。有趣的是《魔法满屋》是北美周票房冠军，和《最初的梦想》也是印度市场同期票房冠军，两部电影也都是推迟了不少时间才在中国上映
《最初的梦想》甚至是2019年的电影
而新片中票房不足万元甚至千元的比比皆是，历史片《张之洞》首日票房只有117元，是本周五新片中票房最低的。还有《我的体育老师》首日票房0.62万，《归去来兮》首日票房0.71万。
只能说这11部新片实在不耐打，元旦档大片依然稳稳占据单日票房前三
《穿过寒冬拥抱你》截至1月7号20点单日票房为1364万，排片占比和票房占比均领先同期电影，丝毫没有受到新片的影响，上映8天累计票房为6.64亿
不过电影预售票房极高，不少观众都指望贾玲和黄渤的组合能给贺岁档带来惊喜，《穿过寒冬拥抱你》的预期票房一度高达20亿，可以超越肖央的《误杀2》，问鼎贺岁档票房冠军，可惜以目前的走势，《穿过寒冬拥抱你》最终票房能否突破8亿都是问题
票房不如预期的情况也在《李茂扮太子》《反贪风暴5》中存在
截至目前《李茂扮太子》单日票房为1092万，上映7天累计票房2.8亿，《反贪风暴5》单日票房为1067万，8天票房为4.36亿
相比于原班人马出演的《温暖的抱抱》8.6亿票房，和《反贪风暴5》前作7.99亿票房，这两部元旦档大片票房实在没法看，两部电影口碑也是一言难尽，马丽和古天乐的观众缘再这么任意消耗，恐怕下次观众就不会买单了
连续两天逆跌，徐峥《爱情神话》成为贺岁档最大黑马
上映之前《爱情神话》被不少人唱衰，确实一部全上海话对白电影，在内地影史上好像没有成功的先例。《爱情神话》导演编剧邵艺辉又是新人，演员阵容就一个徐峥有票房号召力
中年人的爱情也没有青春爱情片这么甜，甚至主角人设也不是很好
2021年平安夜《爱情神话》首映，院线只给了23.1%的排片，首日票房也只有2058万，完全被上映8天的《误杀》碾压，购票网站甚至预测《爱情神话》最终票房破亿都很困难
让人惊喜的是凭借出色的口碑，《爱情神话》连续逆袭！甚至多次票房逆跌。
在元旦档三天在众多大片的夹击下，《爱情神话》排片占比下降到了0.8%，但单日票房连续逆跌破千万。就连排片占比都开始回升。1月7号《爱情神话》排片占比上涨到4%
从1月5号开始到1月7号，《爱情神话》又是两天票房逆跌
截至1月7号20点《爱情神话》单日票房为531万，上映15天累计票房破1.9亿，如此强劲的走势，电影最终票房极有可能冲击3亿！
这是纯方言电影的一个票房神话，也是今年贺岁档最大黑马
港片虽然也是纯方言电影，但内地上映的版本绝大部分还是国语版，而且粤语的范围也比其他方言大不少，尤其还有港片黄金年代的情怀加持。
之前虽然大卖商业片也有方言元素，比如《让子弹飞》的四川话，《唐山大地震》的唐山话等等，但这些电影中方言比重不高，毕竟要照顾大部分普通观众，而文艺片倒是有很多纯方言电影，可惜基本上票房不佳，跟普通观众离的很远
这次《爱情神话》也算给国产中小成本电影蹚出了一条路
可以不用跟风热门题材大片，纯方言电影不一定票房不好，瞄准主要市场照样能获得成功，比如《爱情神话》1.9亿票房中光是上海市场就占了7371万！可见上海观众是《爱情神话》主力军！The box office fell for 2 consecutive days, and the box office exceeded 190 million. Xu Zheng made another way for domestic films. He did not expect that the 11 new films on January 7th this Friday would be really unbearable. The first weekend movie market in 2022 after the New Year's Day file, A total of 11 new films were released on January 7, and there are 4 new films waiting to be released over the next two weekends. However, the large number of new films did not bring enthusiasm to the theaters. The 11 new films that have been released can be said to be wiped out. The lowest box office of new films is only 117 yuan. "Through the Winter and Embrace You" has won the championship. Since the Spring Festival is coming, there must be no The blockbuster domestic blockbuster is willing to be released in January, so most of the 11 new films this Friday are domestic low-cost productions, there is basically no star lineup, and even the new films released with zero publicity are only "Full House" and "The Original". The two imported films of "Dream" entered the top ten single-day box office. As of 20:00 on January 7, "Full House" had a box office of 3.61 million on the first day, ranking eighth in the single-day box office list, while "First Dream" box office on the first day. It was 2.08 million, just tenth at the single-day box office. Interestingly, "Full House" was the weekly box office champion in North America, and "First Dream" was also the box office champion in the Indian market during the same period. Both films were also delayed for a long time before "First Dream" was released in China even in 2019. The box office of new films is less than 10,000 yuan or even 1,000 yuan everywhere. The box office of the historical film "Zhang Zhidong" is only 117 yuan on the first day, which is the lowest box office among new films this Friday. There are also "My Physical Education Teacher" with a box office of 6,200 on the first day, and "Homecoming" with a box office of 7,100 on the first day.
It can only be said that these 11 new films are really unbearable, and the New Year's Day blockbuster still firmly occupies the top three single-day box office "Through the Cold Winter Embrace You" as of January 7th at 20:00, the single-day box office was 13.64 million, the proportion of the film and the box office. The proportions are all ahead of the films of the same period, and they are not affected by the new films at all. The cumulative box office of the 8-day release is 664 million, but the pre-sale box office of the film is extremely high. Many audiences expect the combination of Jia Ling and Huang Bo to bring surprises to the Lunar New Year. The expected box office of "Hugging You Through the Bitter Winter" was as high as 2 billion at one time, which could surpass Xiao Yang's "Manslaughter 2" and become the box office champion of the Lunar New Year. Unfortunately, with the current trend, can the box office of "Hugging You Through the Bitter Winter" finally break through 8 Yidu is the problem that the box office is not as good as expected. It also exists in "Li Mao as the Prince" and "Anti-Corruption Storm 5". Up to now, the single-day box office of "Li Mao as the Prince" has reached 10.92 million, and the cumulative box office of 7 days of release is 280 million. "Anti-Corruption Storm 5" The single-day box office of Greed Storm 5 was 10.67 million, and the 8-day box office was 436 million. Compared with the 860 million box office of "Warm Hug" starring the original cast, and the 799 million box office of the previous work of "Anti-Corruption Storm 5", these two films The box office of the blockbuster on New Year's Day is really hard to watch, and the word of mouth of the two films is also indescribable. If the audience relationship between Ma Li and Gu Tianle is consumed so arbitrarily, I am afraid that the audience will not pay the bill next time. Before the release of the biggest dark horse in the file, "Myth of Love" was badly criticized by many people. It is indeed an all-Shanghainese dialogue film, and it seems that there is no successful precedent in the history of mainland film. "Myth of Love" director and screenwriter Shao Yihui is a newcomer again. The cast is only a middle-aged man with Xu Zheng's box office appeal, and it is not as sweet as a youth romance film. Even the protagonist's character is not very good. The theaters only gave 23.1% of the films, and the box office on the first day was only 20.58 million. It was completely crushed by "Manslaughter", which was released for 8 days. The ticketing website even predicted that the final box office of "Love Myth" would exceed 100 million. It is very difficult to make people feel Surprisingly, with its excellent reputation, "Myth of Love" continued to counterattack! Even the box office fell several times.
In the three days of New Year's Day, under the attack of many blockbusters, the proportion of "Myth of Love" in the lineup dropped to 0.8%, but the single-day box office continued to drop below 10 million. Even the proportion of platoons has begun to pick up. On January 7th, the proportion of "Myth of Love" in the lineup rose to 4%. From January 5th to January 7th, "Myth of Love" had another two-day box office drop. As of 20:00 on January 7th, "Myth of Love" singles The daily box office was 5.31 million, and the cumulative box office exceeded 190 million within 15 days of release. With such a strong trend, the movie's final box office is very likely to hit 300 million!
This is a box-office myth of pure dialect movies, and it is also the biggest dark horse in this year’s Lunar New Year. Although Hong Kong movies are also pure dialect movies, most of the versions released in the mainland are in Mandarin, and the range of Cantonese is also much larger than that of other dialects. It is blessed with the feelings of the golden age of Hong Kong films.
Although the big-selling commercial films in the past also had dialect elements, such as the Sichuan dialect of "Let the Bullets Fly", the Tangshan dialect of "Tangshan Earthquake", etc., but the proportion of dialects in these films is not high, after all, they have to take care of most ordinary audiences, while literary films There are a lot of pure dialect movies, but unfortunately, the box office is not good, and they are far away from ordinary audiences. This time, "Myth of Love" can also be regarded as a way for domestic small and medium-sized movies. You don't have to follow the trend of popular theme blockbusters. Pure dialect movies are not. The box office must be bad, but targeting the main market can still be successful. For example, the Shanghai market alone accounted for 73.71 million of the 190 million box office of "Myth of Love"! It can be seen that the Shanghai audience is the main force of "Myth of Love"!
