可以不用跟风热门题材大片，纯方言电影不一定票房不好，瞄准主要市场照样能获得成功，比如《爱情神话》1.9亿票房中光是上海市场就占了7371万！可见上海观众是《爱情神话》主力军！The box office fell for 2 consecutive days, and the box office exceeded 190 million. Xu Zheng made another way for domestic films. He did not expect that the 11 new films on January 7th this Friday would be really unbearable. The first weekend movie market in 2022 after the New Year’s Day file, A total of 11 new films were released on January 7, and there are 4 new films waiting to be released over the next two weekends. However, the large number of new films did not bring enthusiasm to the theaters. The 11 new films that have been released can be said to be wiped out. The lowest box office of new films is only 117 yuan. “Through the Winter and Embrace You” has won the championship. Since the Spring Festival is coming, there must be no The blockbuster domestic blockbuster is willing to be released in January, so most of the 11 new films this Friday are domestic low-cost productions, there is basically no star lineup, and even the new films released with zero publicity are only “Full House” and “The Original”. The two imported films of “Dream” entered the top ten single-day box office. As of 20:00 on January 7, “Full House” had a box office of 3.61 million on the first day, ranking eighth in the single-day box office list, while “First Dream” box office on the first day. It was 2.08 million, just tenth at the single-day box office. Interestingly, “Full House” was the weekly box office champion in North America, and “First Dream” was also the box office champion in the Indian market during the same period. Both films were also delayed for a long time before “First Dream” was released in China even in 2019. The box office of new films is less than 10,000 yuan or even 1,000 yuan everywhere. The box office of the historical film “Zhang Zhidong” is only 117 yuan on the first day, which is the lowest box office among new films this Friday. There are also “My Physical Education Teacher” with a box office of 6,200 on the first day, and “Homecoming” with a box office of 7,100 on the first day.
It can only be said that these 11 new films are really unbearable, and the New Year’s Day blockbuster still firmly occupies the top three single-day box office “Through the Cold Winter Embrace You” as of January 7th at 20:00, the single-day box office was 13.64 million, the proportion of the film and the box office. The proportions are all ahead of the films of the same period, and they are not affected by the new films at all. The cumulative box office of the 8-day release is 664 million, but the pre-sale box office of the film is extremely high. Many audiences expect the combination of Jia Ling and Huang Bo to bring surprises to the Lunar New Year. The expected box office of “Hugging You Through the Bitter Winter” was as high as 2 billion at one time, which could surpass Xiao Yang’s “Manslaughter 2” and become the box office champion of the Lunar New Year. Unfortunately, with the current trend, can the box office of “Hugging You Through the Bitter Winter” finally break through 8 Yidu is the problem that the box office is not as good as expected. It also exists in “Li Mao as the Prince” and “Anti-Corruption Storm 5”. Up to now, the single-day box office of “Li Mao as the Prince” has reached 10.92 million, and the cumulative box office of 7 days of release is 280 million. “Anti-Corruption Storm 5” The single-day box office of Greed Storm 5 was 10.67 million, and the 8-day box office was 436 million. Compared with the 860 million box office of “Warm Hug” starring the original cast, and the 799 million box office of the previous work of “Anti-Corruption Storm 5”, these two films The box office of the blockbuster on New Year’s Day is really hard to watch, and the word of mouth of the two films is also indescribable. If the audience relationship between Ma Li and Gu Tianle is consumed so arbitrarily, I am afraid that the audience will not pay the bill next time. Before the release of the biggest dark horse in the file, “Myth of Love” was badly criticized by many people. It is indeed an all-Shanghainese dialogue film, and it seems that there is no successful precedent in the history of mainland film. “Myth of Love” director and screenwriter Shao Yihui is a newcomer again. The cast is only a middle-aged man with Xu Zheng’s box office appeal, and it is not as sweet as a youth romance film. Even the protagonist’s character is not very good. The theaters only gave 23.1% of the films, and the box office on the first day was only 20.58 million. It was completely crushed by “Manslaughter”, which was released for 8 days. The ticketing website even predicted that the final box office of “Love Myth” would exceed 100 million. It is very difficult to make people feel Surprisingly, with its excellent reputation, “Myth of Love” continued to counterattack! Even the box office fell several times.
In the three days of New Year’s Day, under the attack of many blockbusters, the proportion of “Myth of Love” in the lineup dropped to 0.8%, but the single-day box office continued to drop below 10 million. Even the proportion of platoons has begun to pick up. On January 7th, the proportion of “Myth of Love” in the lineup rose to 4%. From January 5th to January 7th, “Myth of Love” had another two-day box office drop. As of 20:00 on January 7th, “Myth of Love” singles The daily box office was 5.31 million, and the cumulative box office exceeded 190 million within 15 days of release. With such a strong trend, the movie’s final box office is very likely to hit 300 million!
This is a box-office myth of pure dialect movies, and it is also the biggest dark horse in this year’s Lunar New Year. Although Hong Kong movies are also pure dialect movies, most of the versions released in the mainland are in Mandarin, and the range of Cantonese is also much larger than that of other dialects. It is blessed with the feelings of the golden age of Hong Kong films.
Although the big-selling commercial films in the past also had dialect elements, such as the Sichuan dialect of “Let the Bullets Fly”, the Tangshan dialect of “Tangshan Earthquake”, etc., but the proportion of dialects in these films is not high, after all, they have to take care of most ordinary audiences, while literary films There are a lot of pure dialect movies, but unfortunately, the box office is not good, and they are far away from ordinary audiences. This time, “Myth of Love” can also be regarded as a way for domestic small and medium-sized movies. You don’t have to follow the trend of popular theme blockbusters. Pure dialect movies are not. The box office must be bad, but targeting the main market can still be successful. For example, the Shanghai market alone accounted for 73.71 million of the 190 million box office of “Myth of Love”! It can be seen that the Shanghai audience is the main force of “Myth of Love”!