我们每天都会到处找赚钱的项目，不管是在网络上，或者在日常生活里。
聊的都是国家大事，行业竞争，市场规模等。
但对于普通人来说，这些都太大了，大到你连边都沾不上。
其实，赚钱最简单的就是观察自己周边的人和事。Every day, we look for money-making projects everywhere, whether on the Internet or in our daily lives.
Talking about national events, industry competition, market size, etc.
But for ordinary people, these are too big, so big that you can't even touch the sides.
In fact, the easiest way to make money is to observe the people and things around you.
There is a need for someone, and there is a project if there is a need.
Some time ago, a friend asked me and said that there are many communities around his home, and the number of people is estimated to be 30,000 to 40,000. He wants to do something near home to make some money, and asked me what should I do?
This question is very simple. What is involved is how to monetize local people?
Today I will teach you two ways to monetize local traffic.
Master these two methods, you can evolve into a lot of down-to-earth small projects.
Let me talk directly about dry goods.
有人就有需求，有需求就有项目。
前段时间，有个朋友找我，说他家周围有很多小区，人数估计也有三四万，想在家附近做点事，赚点钱，问我怎么办？
这个问题很简单，涉及到的是关于本地人群变现如何做？
今天我说就教大家两个本地流量变现的方法。
掌握这两种方法，你可以演变成很多接地气的小项目。
下面我直接说干货。
/01/
资源整合
我实操过这个小项目，效果还不错，每个城市都可以操作。
操作步骤：
1、收集广告资料
小区楼道里的广告收集起来，整理，归类。
逐个电话联系，话术：我们最近在搞活动，可以将印有你联系方式的便民卡片，精准投放到每一户。
/01/Resource integration I have actually implemented this small project, and the effect is not bad, and it can be operated in every city.
Operation steps: 1. Collect advertising materials. The advertisements in the corridors of the community are collected, sorted, and classified.
Call one by one, talk: We are currently engaged in activities, you can accurately put the convenience card printed with your contact information to each household.
2. Collect business information on the local city network to collect business information from different industries and sort them out.
Each industry tries to collect as much business information as possible, which can be used as bargaining chips and alternatives.
3. Make a small card for the convenience of the people. Go to the Wenyin shop to make a small card for the convenience, which is similar to a supermarket shopping card, with the merchant’s contact information printed on the back. The user gives a certain discount with a small card for convenience.
Originally, I just wanted to make a small experiment, but I didn't expect it to work well.
Many businesses expressed interest in participating.
The final result: the cost of the convenience card: 0.3 yuan/piece, the merchant's participation fee: 400-900 yuan, so the final profit = 40*400~900=16000~36000 yuan.
Different communities have different conditions and different pricing. The overall average income is around 2W.
You can charge according to the community, you can also charge according to the radiation range.
This model can be replicated.
For example, you can operate according to the photo area. For example, you can make a business card for area A, and make another business card for area B, and you can collect money separately.
Can your profits be doubled?
Can the entire city be gradually advanced?
Again, don't worry about the competitiveness of 58.com.
First of all, you need to know: 1. Many businesses do not use the same city network.
2. The scope of the intra-city network is too large, so the door-to-door time is very long.
3. Users generally need to contact them for urgent needs. For example, the door lock is broken, the toilet is blocked, the light is broken, and can’t wait so long. The first reaction of most people is to find the convenience of the people around them. advertise.
This is your chance to make information gaps.
/02/Traffic monetization No matter what project you do, you must consider the issue of traffic, and only if there is traffic, there are benefits.
The following teaches you how to obtain local traffic.
Prepare a batch of mobile phone cards to register WeChat account.
The Wenyin shop printed a stack of advertising papers and wrote: "Please add WeChat XX to the residents and pull in the XX group of community owners."
Visit the local community and post printed advertisement papers.
If someone comes to add you, just pass it two days later, so they forget why they added you.
Part of the community allows advertising, and it will cost 200 advertising fees to get it. Most of them are not allowed to advertise, so they will pass a cigarette to the security guard to pretend not to see you and let you in.
500 households in each community, 1/5 of the population of 2 people per household, to scan 4 communities every day (the minimum standard) is 800 people.
Recruit a few college students for part-time magnification operations, and it won’t take long to fill up a WeChat account.
It takes two months to execute. If you are lazy + low efficiency + bad luck, you can bring at least a dozen WeChat accounts of 5,000 people.
A WeChat account with 5000 people is worth 4000-5000 yuan (precise customer WeChat account is sold to merchants, the price is only high and not low).
If you want to earn more, there are many ways to monetize.
You can do community group buying, fresh fruit distribution, local advertising platform, local information public account, social e-commerce, etc.
Most of these small projects are based on simplicity and rudeness. The logic is very simple to find the most accurate traffic. The more accurate the more valuable, it is a down-to-earth and easy-to-operate way to make money.
Are you interested in these two sideline projects? Which one do you like? Welcome to communicate.
2、收集商家资料
到本地同城网搜集不同行业的商家资料，整理分类。
每个行业都尽量搜集多的商家信息，可以用作谈判筹码，以及备选方案。
3、制作便民小卡片
到文印店制作便民小卡片，类似于超市购物卡，在背面打印上商家的联系方式。用户凭便民小卡片给与一定折扣优惠。
本来我只是想做一个小尝试，没想到效果很好。
很多商家都表示很有兴趣参加。
最后结果:
便民卡的成本:0.3元/张，商家参加费用:400-900元
所以最终利润=40*400~900=16000~36000元。
不同小区的情况不同，定价也不同，整体平均收入在2W左右。
你可以按照小区来收费，也可以按照辐射范围来收费。
这个模式是可以复制的。
比如可以按照片区来操作，比如A片区制作一份商家便民卡片，针对B片区，制作另外一份商家名片，你又可以另外收钱了。
你的利润是不是就可以翻倍了？
整个城区是不是也可以逐步推进？
再说一下，不用担忧58同城的竞争力。
首先你要知道：
1、很多商家并不会用同城网。
2、同城网上的范围太大了，所以上门时间很长。
3、用户一般需要联系他们都是急切需求，比如大门的锁坏了，厕所堵了，灯坏了，等不了那么多时间，大多数人的第一反应就是找身边的便民广告。
这就是你做信息差的机会。
/02/
流量变现
不管做任何项目，都要考虑到流量的问题，有流量才有收益。
下面教你获取本地流量的方法。
准备一批手机卡注册微信小号。
文印店打印一沓广告纸张，写：「请住户加微信XX，拉入小区业主XX群」。
走访本地小区，张贴打印好的广告纸张。
有人来加的就过两天再通过，这样他们忘了为什么加你。
部分小区让发广告，就花200广告费搞定。大部分不让发广告，就私下递保安一条烟让他装作没看见放你进去。
每个小区500户每户2人1/5的人来加，每天扫4个小区（最低标准）就是800人。
招几个大学生兼职放大操作，不用多久就加满一个微信号。
用两个月时间来执行，算你偷懒+效率低+运气差，可以带来至少十几个满5000人的微信号。
一个满5000人的微信号价值4000-5000元（精准客户的微信号卖给商家，价格只高不低）。
如果你想赚更多，变现方法有很多。
可以自己做社区团购，水果生鲜配送，本地广告平台，本地资讯公众号，社交电商等等。
这类小项目大多以简单粗暴为核心，逻辑非常简单找最精准的流量，越精准越值钱，属于接地气、容易操作的赚钱门道。
这两个副业项目你感兴趣吗？喜欢哪一个呢？欢迎来交流。
