活跃在抖音、小红书、微信群等交际渠道上的年青人,忙着晒穿搭、秀状况、留ID,只为了加更多啫喱老友。
产品司理、运营从业者圈子里,也开端讨论这款熟人交际APP,分析它的卖点和功用。由于它具有3D虚拟形象、线上空间及交际功用,也被视为是元世界交际概念APP。
2月11日,啫喱正式上线还不到一个月时间,排名就超越微信、QQ,登顶AppStore免费榜。
啫喱用户首页图源 / 啫喱它出圈了,但“榜一”的位置不好坐。
有不少用户刚下载啫喱没几天,就开端吐槽它连最根底的产品体会都没做好,卡顿闪退、音讯延迟问题一向没有解决,有弃用的计划。
质疑也接二连三。啫喱先是被指侵略用户隐私,后被多位用户及品牌方发文指控,APP中的虚拟形象穿搭涉嫌抄袭,自称“被黑了”的啫喱忙着应对。
不过,抛开这些质疑,不少从业者体会啫喱后的点评是,“总感觉有曩昔一些爆款产品的影子”。有人称,有些功用此前在熟人地图交际软件Spot软件上见过,还有人以为,像是3D头像交际运用ZEPETO和实时定位运用Zenly的综合体。
在元世界概念下,后移动互联网年代最抢手的演进方向便是“元世界”。在当时这个混沌期,硬件和软件都十分热闹,有人试图在硬件产品的新旧交替期抢占市场,也有人想在熟人交际产品的混战中活下来。
2021年下半年以来,从天下秀的虹世界、百度的希壤,到创业公司出品的慢慢星球……不管这些APP有没有标榜元世界,但由于具有虚拟形象、交际联系、线上空间等特征,都被外界视为元世界概念的交际APP。2022年呈现的啫喱也是如此。
只是,这些APP刚刚流行,绝大多数仍处于十分初级的阶段,且难逃“月抛魔咒”。而啫喱作为年青人的新宠,生命力能继续多久?答案恐怕也不乐观。
登顶AppStore免费榜的第三天,2月13日晚间,啫喱就带来了一个坏音讯:APP主动下架,暂停新用户进入,公告称,将专心于提升现有用户体会。
啫喱,是怎么刷屏的?
啫喱,是怎么招引年青人的?
互联网规划师苏鑫在啫喱产品上线没多久,就开端猎奇这个问题,很快便在老友的约请下成了啫喱用户。
刚翻开APP,他就被新潮的规划招引了。“闪屏动画很酷,虚拟人物服装挺新潮的,老友列表很新颖,有点像搜集盲盒的感觉。”
当然,最戳中他的,是虚拟形象规划十分符合自己的审美点。这也是许多啫喱用户说到的一点。
进入啫喱APP,第一步操作是经过“捏脸”形式为自己发明一个潮玩虚拟3D形象。由于喜爱啫喱的虚拟形象穿搭,有不少年青人在交际渠道专门记录了自己的啫喱一周穿搭。
虚拟形象换装 图源 / 啫喱虚拟形象,某种程度上表现了年青人的风格和态度。一些年青人现已将自己的微信头像换成了啫喱头像,还在多个渠道留下ID、广加老友。一位啫喱用户对深燃表明,自己在一条抖音视频下评论称“想加啫喱老友”,回复很快就有500条,“都是留ID的”。
“年青人们都疲倦了,仍是需求‘新东西’刺激一下。”苏鑫以为,和平常接触的其他年青人虚拟交际APP相比,啫喱在某些制造细节上,比方服饰、动画、老友陈列柜,都是比较用心的。相同被细节打动的一位用户说到,“白日在地图上行走,虚拟形象也有影子。”
年青人在啫喱上,除了捏脸、换装,还能干嘛?
啫喱的定位是“和密友的线上公寓”,着重做喜爱的自己、约请好朋友、真朋友进来,并且老友列表上限是50人。熟人交际的定位,让年青人敢于在这个APP上随意而实在的展示状况。
苏鑫在啫喱上的运用场景,主要是约请老友和“戳一戳”。戳一戳在他看来就像是微博的“@”或是微信的“拍一拍”。
25岁的周行,2月11日在抖音上看到许多用户都在讨论啫喱,就跟风下载了。第二天,他恰好和几个朋友组了一场火锅局,于是,彼此提早加了啫喱老友。
借着这场火锅局,他把啫喱的添加老友、设置动态、位置同享、类似于朋友圈的“此刻”等中心功用都体会了一把。
刚进入啫喱的他们新鲜感十足,赴约之前,就开端在啫喱上相互同步动态和计划,也会依据实际情况替换自己的动态,睡觉、刷剧、打游戏、搬砖,一看虚拟形象,就能看到每个人在做什么。曩昔沟通的微信群被晾到了一边。

Young people who are active on social channels such as Douyin, Xiaohongshu, and WeChat groups are busy posting their outfits, showing off their status, and leaving IDs, just to add more gel friends.
In the circle of product managers and operation practitioners, they also began to discuss this acquaintance social app and analyze its selling points and functions. Because it has 3D virtual image, online space and communication functions, it is also regarded as a meta-world communication concept APP.
On February 11, less than a month after the official launch of Jelly, the ranking surpassed WeChat and QQ, and reached the top of the AppStore free list.
Photo source of Jelly user homepage / Jelly is out of the circle, but the position of “Best No. 1” is not easy to sit on.
A few days after downloading the gel, many users began to complain that it did not even have the most basic product experience. The problems of freezing and crashing and audio delay have not been solved, and there are plans to abandon it.
Doubts are also coming one after another. Jelly was first accused of invading users’ privacy, and later accused by many users and brands in a post. The avatar in the app was suspected of plagiarism, and Jelly, who claimed to be “hacked”, was busy dealing with it.
However, despite these doubts, many practitioners commented after experiencing the gel, “I always feel the shadow of some popular products in the past.” Some people say that some functions have been seen on the acquaintance map communication software Spot software before, and others think that it is a combination of 3D avatar communication application ZEPETO and real-time positioning application Zenly.
Under the concept of metaworld, the most sought-after evolution direction in the post-mobile Internet era is “metaworld”. In this chaotic period at that time, hardware and software were very lively. Some people tried to seize the market in the period of replacement of old and new hardware products, and some people wanted to survive in the melee of acquaintances and social products.
Since the second half of 2021, from the world show’s Rainbow World, Baidu’s Xiyang, to the slow planet produced by start-up companies… Regardless of whether these apps are advertised as Metaworld, but because of their virtual images, social connections, online spaces, etc. The characteristics are all regarded by the outside world as a communication APP of the meta-world concept. The same goes for the gels presented in 2022.
However, these apps have just become popular, and most of them are still at a very early stage, and they cannot escape the “Monthly Throwing Curse”. And as a new favorite of young people, how long can jelly continue its vitality? The answer is probably not optimistic.
On the third day of topping the AppStore free list, on the evening of February 13, Jelly brought a bad news: the APP took the initiative to take down the shelves, and the entry of new users was suspended. The announcement stated that it would focus on improving the experience of existing users.
Jelly, how did you refresh the screen?
Jelly, how did you attract young people?
Internet planner Su Xin began to wonder about this problem not long after the gel product was launched, and soon became a gel user at the invitation of an old friend.
As soon as he opened the app, he was attracted by the trendy design. “The splash screen animation is cool, the avatar costumes are very trendy, and the old friend list is very new. It’s a bit like collecting blind boxes.”
Of course, what strikes him most is that the avatar design fits his aesthetic point very well. This is also a point that many gel users say.
Entering the gel app, the first step is to create a trendy virtual 3D image for yourself in the form of “pinching your face”. Because they like the avatars of gels, many young people have specially recorded their own gels for a week on social channels.
Avatar Dressup Image source / Gel avatar, to some extent, expresses the style and attitude of young people. Some young people have changed their WeChat avatars to gel avatars, and they have also left IDs on multiple channels and added old friends. A jelly user told Shen Ran that he commented on a Douyin video saying “I want to add an old jelly friend”, and there were 500 replies soon, “all of them have left IDs”.
“Young people are tired and still need ‘new things’ to stimulate them.” Su Xin believes that compared with other virtual communication apps for young people that they usually come into contact with, Jelly has some manufacturing details, such as clothing, animation, and old friends. Display cabinets are more attentive. A user who was also impressed by the details said, “Walking on the map during the day, the avatar also has a shadow.”
What else can young people do other than pinching their faces and changing clothes on gel?
Jelly’s positioning is “an online apartment with close friends”, focusing on being the one you love, inviting good friends and real friends to come in, and the maximum number of old friends list is 50 people. The positioning of acquaintances to communicate allows young people to dare to display their status casually and realistically on this APP.
Su Xin’s use of gels is mainly about inviting old friends and “poke a poke”. To him, poking is like the “@” of Weibo or the “Pa Yipai” of WeChat.
The 25-year-old Zhou Xing, on February 11, saw that many users were discussing gelatin on Douyin, so he followed suit and downloaded it. The next day, he happened to have a hot pot game with a few friends, so they added jelly friends to each other early.
Through this hot pot game, he realized the central functions of jelly, such as adding old friends, setting dynamics, sharing location, and “now” similar to the circle of friends.
They were very fresh when they first entered the gel. Before going to the appointment, they started to synchronize the dynamics and plans with each other on the gel. They would also replace their own dynamics according to the actual situation. Can see what everyone is doing. The WeChat group that communicated in the past was put aside.
Compared with going out in the afternoon, Zhou Xing and a few friends opened the real-time positioning function to each other. The real-time location sharing on the gel has been ridiculed by many users as a “check-in artifact”, and it is also more suitable for acquaintances.
“After going through the jelly map, I can guess who might be late.” Zhou Xing said that when he was cooking the hot pot, he still posted a photo of the hot pot bureau on the jelly like a circle of friends.
Zhou Xing shared the dynamic image source of the hotpot bureau on Jelly / Jelly has a user commented: “It is much more interesting to move your offline life and ideas to online and see what your friends are doing than just posting a circle of friends. ”
In addition to the vivid style of painting, which makes young people feel fresh, many Internet operators have pointed out that the popularity of gel is also related to the fiery concept of the metaworld.
Wearing the cloak of virtual communication, is it essentially an upgraded version of a “dress-up experience game”?
Although jelly has become popular among young people, it is not new.
Let’s start with the concept of meta-world communication that users first associate with. Although the official introduction of the Jelly APP does not define itself as a meta-world communication software, the major functions of creating online space for users, allowing users to create avatars, and online real-time interaction have been launched in the last six months. Almost all of the communication concept products can be found with the same style.
In the meta-world concept defined by Roblox, “the first share of the meta-world”, there are 8 key characteristics required, namely identity, communication, immersive experience, low-latency communication, diversification, anywhere, economic system and civilization.
The real and sophisticated Metaworld communication app has not yet been presented. However, some of the latest Metaworld concept products are advertised as “Metaworld”, and some are defined as “Metaworld products” by the outside world, but they all involve some of the 8 key elements. , special 3D avatars are now standard.
Hongjie and Xiyang, which are advertised as Metaverse communication apps, put more effort into satisfying the specific elements of Metaverse. Rainbow World has not been officially launched yet, but relying on the “hunger marketing” that only released 350,000 houses, it attracted a large number of players in the early stage of the internal test. Xiyong also has a VR version, so that users can listen to meetings, go shopping, communicate, and watch exhibitions in a virtual space.
The slow planet and super QQ show, which are regarded by the outside world as a product of the meta-world communication concept, have a stronger experience in virtual space. In Su Xin’s view, the upgraded version of QQ Show has a 3D virtual image and a super QQ show that can dress up a QQ nest, which has more advantages in packaging and manufacturing.
Slowly the planet is more focused on voice communication. Entering the slow planet, users can enter the square from a small space after establishing an avatar. After approaching other users in the square, the system will actively open the real-time voice and text pop-up window, users can chat together, and when they are far away, the dialogue will also be Active shutdown. And after entering certain occasions such as cafes, it can also trigger the function of certain occasions.
Party Island, which was recently tested by Bytes, officially said that its positioning has nothing to do with the meta-world, but it is also regarded by the outside world as a meta-world communication product due to its features such as virtual images and online space. A user who got the invitation code to participate in the internal test of Party Island told Shen Ran that the main line is “activities”, which is to find friends to complete certain things together.
However, compared with the above-mentioned products, Jelly, a new product produced by Yidian Information, a subsidiary of Cyber ​​Elephant Group, directly refers to acquaintance communication. It is cut through real map communication and has an upper limit of 50 old friends. Image + Map Communication”.
However, many users always feel that they have some understanding of these functions. Some users said that they had seen it on the software Spot before, and others commented that it was like a complex of ZEPETO and Zenly.
Zhou Wenjing, an investor in Chunni Capital who pays attention to communication, thinks that Jelly, as a communication product, is not very original. She said, “Jelly is just a seasoned team with some sophisticated gameplay.”
“Pinch face”, “change clothes”, and imitate life-like gamified social experiences are the “center” of the gels.
Many users are attracted by the style of the gel, but after “pinch people”, “don’t know what to play next”. There are also users complaining, “There is an empty form, but it lacks a function that can be experienced repeatedly.”
A number of Internet product-related practitioners told Shen Ran that the gel still lacked irreplaceable functions at that time. Internet operations manager Zhang Fengxin said, “All acquaintance communication products face the problem of high relocation costs.” There are many acquaintance communication products on the market, but few can actually allow users to relocate from WeChat and QQ.
How long can the gels in the Yuanjie packaging last?
A group of young people’s freshness to gel has disappeared, and they plan to uninstall the gel.
The frequency of using the gel in Su Xin’s mobile phone has dropped. “After understanding the function, the frequency of opening the gel now has dropped by at least about half compared to the first few days of downloading.” And Zhou Xing and a few old friends, after two days of intensive use, felt that the gel consumes a lot of power and planned to uninstall it.
As for the gel, which was just launched, a wave of users have been persuaded to be dismissed due to the imperfect basic functions of many products such as lag and flashback, excessive power consumption and so on.
The user’s doubts about the product are also increasing. After ranking first on the free list of Apple’s app stores, Jelly was questioned for “leaving user privacy” and using private information such as users’ WeChat accounts and QQ numbers. Faced with this question, the official issued a statement denying it and indicating that it had called the police. The gel product manager also posted a long post on Weibo to explain.
The character image and style of painting that are considered to be remarkable have also been questioned by many parties as “virtual outfit plagiarism”. Some bloggers said that the gel showed the exact same outfit as in his past notes. Some accessory brands also posted that they saw a flower bag in the gel that was very similar to a messenger bag created by their own brand last year.
Jelly was suspected of plagiarism. The practitioners of Xiaohongshu and Weibo communication products are very clear that the early downloads are high and have little meaning. In the end, it still depends on user retention. However, the product experience is not good, there are more and more voices of doubts, and the word of mouth is affected. The gel is facing a lot of challenges in user retention.
In response to the recent increase in users and the invasion of user privacy by online transmissions, Jelly issued an announcement on the evening of February 13, saying that in recent days, Jelly has suffered continuous and organized attacks, and has been maliciously slandered and used in major channels. The store has been criticized by the Navy, and legal action has been taken.
Jelly also admitted in the announcement that in the 3 weeks since it was launched, the problem of stuttering has not been solved (“the code even came out of the stuttering”), and many problems such as delay, flashback, and inability to enter do exist. In order to concentrate on improving Existing users experience, take the initiative to remove from the application store, and suspend the entry of new users.
Many practitioners have stated that once the user uninstalls it, it will be twice as difficult for the user to download it again. Whether the jelly can continue to become popular, they all think it is unlikely.
“It is not easy for any new communication product to be popular now.” In Zhang Fengxin’s opinion, many users have a good initial impression of the gel. For an old information company such as Cyber ​​Elephant, it is possible to make this Throwing away a product with previous experience is now very valuable.
But he also emphasized that from the point of view of the “Zhagang Artifact”, Jelly must be able to communicate with acquaintances, and the 3D engine can interact with old friends more vividly and fully. But the interactivity of the gel is not enough. Because among acquaintances, the real demand is for a more real-time and online communication method that is free from the constraints of text, voice, and video, that is, the demand for improvement is “communication power”. Now, Jelly has not yet reached this standard.
Zhou Wenjing said that communication with acquaintances has always been more difficult than communication with strangers. Stranger communication can be compatible with each other, for example, users may use Momo, Tantan, and Soul together. However, there are basically only 1-2 models of acquaintance communication products in each hardware product stage. “The vast majority of people are still focused on WeChat or QQ.”
But that’s not to say that there is no chance for acquaintances. In her opinion, only in the stage of hardware change, acquaintances can truly develop. At present, we are in an era of transition from old and new hardware to VR and AR hardware, and a new round of acquaintance communication products has just started. And after the new hardware is really widespread, the situation of “unifying the rivers and lakes” of new products in the field of acquaintance communication will also basically take shape, and it will be too late to enter the game at that time.
“The opportunity launched by Jelly is right, and it is right to seize a certain group of people.” Zhou Wenjing believes that the starting point of a long-lasting acquaintance communication product must be to impress the central needs of a certain group of people, as long as it is in this group of people Only when there is a market share and a network effect can be formed, the influence can be gradually expanded.
Since the launch of Jelly, it has caught a wave of young people born in the 90s and 00s, but it is still a little far from the norm of “reaching a high share of a certain group of people”.
The popularity of Zhongyuan World’s communication concept products, which were launched before, has now dropped. After Rainbow World tightened control over second-hand transactions of virtual houses, many users switched positions. As for Baidu’s Xiyang, Su Xin believes that “the aesthetics of packaging and design failed to capture the hearts of young people”.
Will jellies be short-lived and go their way?
Under the concept of meta-world, the breakthrough of the next generation of acquaintance communication products has now emerged, which must be more gamified, virtualized and online. In this context, the answer to the question seems less important. In 2022, there will be more communication products for the “metaworld” era. Jelly and them may both belong to the exploration of the chaos period.

 

 

Recently, the social app “Jelly” has become popular all over the Internet, and its downloads have soared. It has now surpassed WeChat to top the Apple App Store rankings.

Jelly App officially issued a statement this week, saying that recently, there has been news on the Internet that “Jelly App uses private information such as users’ WeChat account and QQ account”. Such news then spread and fermented on multiple platforms, causing users to worry.

Today, in response to the recent increase in users and the violation of user privacy by online transmissions, the Jelly App released an announcement in response that in recent days, Jelly has suffered continuous and organized attacks, malicious rumors on major platforms, and navy in the app store. Brush bad reviews. Facing the huge forces in the shadows, Jelly resolutely defended her reputation and took decisive legal action.

The official said that in order to give everyone a smoother sense of use, Jelly chose to take the initiative to remove new users from the app store during the large-scale upgrade of the system, focusing on improving the existing user experience.
The following is the full text of the announcement:

Dear users:

In recent days, Jelly has suffered continuous and organized attacks, malicious rumors on major platforms, and bad reviews by navy in the app store. In the face of huge forces in the shadows, we have resolutely defended our reputation and have taken decisive legal action. Although we are in the darkest moment, I still appreciate the support and warmth from countless users who love gel.

At the same time, we have also clearly seen that in the 3 weeks since the launch, the problem of stuttering has not been solved (“the code even came out of the stuttering”), and many problems such as delay, flashback, and inability to enter do exist.

We never thought that Gel would be so loved by so many users in a short period of time. If the number of users is further upgraded, it will be difficult to satisfy a better user experience even if we try our best. In order to let everyone have a smoother sense of use, in the future, you can travel a wider world with more friends. We reluctantly chose to take the initiative to suspend the entry of new users from the app store during the large-scale system upgrade, and focus on improving the existing user experience.

Jelly knows that only by providing you with better and more stable products can we express our infinite gratitude in our hearts.

Looking forward to seeing you again soon!

 

比及下午连续出门,周行和几个朋友相互敞开了实时定位的功用。啫喱上的实时位置同享,被许多用户调侃为“查岗神器”,也更适用于熟人交际。
“经过啫喱地图,我就能猜到,谁或许会迟到。”周行说,在涮火锅时,他还在啫喱上像发朋友圈相同,发了一条火锅局相片。
周行在啫喱上共享火锅局动态 图源 / 啫喱有用户点评道:“把线下的日子状况和主意搬到线上,看看朋友们在干嘛,比只发一个朋友圈有意思多了。”
画风生动、让年青人有新鲜感之外,多位互联网运营从业者都表明,啫喱的走红,还与炽热的元世界概念有必定联系。
披着虚拟交际的外衣,本质是升级版“换装体会游戏”?
啫喱虽然在年青人中小火了一把,但它并不算新。
从最先让用户们联想到的元世界交际概念聊起。尽管啫喱APP的官方介绍中未将自己界说为元世界交际软件,但是,给用户发明线上空间、让用户发明虚拟形象、线上实时交互,这几大功用在最近半年内上线的元世界交际概念产品中,几乎都能够找到同款。
“元世界第一股”Roblox界说的元世界概念中,需求具有8个要害特征,分别为身份、交际、沉浸式体会、低延迟通讯、多元化、随地、经济体系以及文明。
真实老练的元世界交际APP还未呈现,不过,最新的元世界概念产品有的标榜“元世界”,有的是被外界界说为“元世界产品”,但都涉及到8个要害要素中的一部分,特别3D虚拟形象现已成了标配。
标榜为元世界交际APP的虹世界、希壤,在满足元世界特定要素上花的心思更多。虹世界尚未正式上线,就靠着仅发布35万套房子的“饥饿营销”,招引了大量玩家在内测初期炽热囤房生意。而希壤还有VR版别,要让用户能在虚拟空间听会、逛街、沟通、看展。
被外界视为是元世界交际概念产品的慢慢星球、超级QQ秀,虚拟空间的体会性更强一些。在苏鑫看来,QQ秀升级版具有3D虚拟形象,以及能够装扮QQ小窝的超级QQ秀,在包装和制造上更有优势。
慢慢星球更偏重语音交际。进入慢慢星球,用户建立虚拟形象后,可从小空间进入广场,在广场上靠近其他用户后,体系会主动翻开实时语音和文字弹窗,用户便可一同谈天,当远离时,对话也会主动关闭。并且进入咖啡馆等特定场合后,还能触发特定场合的功用。
最近字节内测的派对岛,官方称定位与元世界无关,但因具有虚拟形象和线上空间等特征,也被外界视为是元世界交际产品。拿到约请码参与派对岛内测的一位用户对深燃表明,其主线是“活动”,是寻找朋友一同完成某些事情。
不过,和上述产品相比,啫喱这款由赛博大象集团旗下一点资讯出品的新产品,直指熟人交际,是经过实在地图交际切入、有50个老友的上限,中心玩法是“虚拟形象+地图交际”。
但不少用户关于这些功用,总感觉有些了解。有用户称,此前在Spot这一软件上就曾见过,还有人点评称,像是ZEPETO和Zenly综合体。
关注交际的春泥资本投资人周文静以为啫喱作为交际产品,原创性也不算强,她表明,“啫喱只是老练的团队,集合了一些老练的玩法。”
“捏脸”、“换装”、模仿人生类的游戏化交际体会,是啫喱们的“中心”。
许多用户被啫喱的画风招引而来,但“捏人”过后,“不知道下一步该玩什么”。还有用户吐槽,“空有形式,但却缺少能够反复体会的功用”。
多位互联网产品相关从业者对深燃表明,啫喱当时仍然缺乏不可代替的功用。互联网运营司理张丰鑫表明,“所有的熟人交际产品,都面临搬迁本钱过高的问题”,市面上的熟人交际产品并不少,能让用户真实从微信、QQ搬迁的,却很少。
元世界包装里的啫喱们,能火多久?
一批年青人对啫喱的新鲜感现已消失,计划卸载啫喱了。
苏鑫手机里的啫喱运用频率现已下降,“功用了解之后,现在翻开啫喱的频率,相较刚开端下载那几天,下降了至少一半左右”。而周行和几个老友,在深度运用了两天后,觉得啫喱耗电严峻,计划卸载。
而刚上线不久的啫喱,由于卡顿闪退、耗电过快等许多产品根底功用的不完善,现已劝退了一波用户。
用户端对产品的质疑也在增加。在登上苹果运用商铺免费榜第一之后,啫喱就被质疑“走漏用户隐私”,运用用户微信号、QQ号等隐私信息,面临这一质疑,官方发声明否定并表明已报警。啫喱产品司理也在微博发长文进行解释。
被以为可圈可点的人物形象和画风,也被多方质疑“虚拟穿搭抄袭”。有博主表明,啫喱中呈现了和自己曩昔笔记中一模相同的穿搭。也有配饰品牌发文表明,在啫喱里看到了和上一年自己品牌创造的一款斜挎包十分相似的花朵包。
啫喱被质疑抄袭 图源 / 小红书、微博交际产品从业者们都很清楚,早期的下载量高,意义不大,最后仍是要看用户留存。而产品体会不佳,质疑声音越来越多,口碑受到影响,啫喱在用户留存上面临着不小的挑战。
针对近期用户增多、网传侵略用户隐私等问题,啫喱在2月13日晚间发布公告称,最近几天,啫喱遭遇了连续的、有组织的攻击,在各大渠道被歹意诽谤、在运用商铺被水军刷差评,对此已采取法律行动。
啫喱在公告中也承认,在上架3周的时间里,卡顿问题一向没有解决(“卡得连代码都出来了”),延迟、闪退、无法进入等许多问题的确存在,为了专心于提升现有用户体会,主动从运用商铺下架,暂停新用户进入。
多位从业者表明,用户一旦卸载,再让用户重新下载,难度翻倍。啫喱能否继续走红,他们都以为或许性不大。
“任何交际新产品,现在能火一把就不简单”,在张丰鑫看来,现在不少用户关于啫喱的初印象不错,这关于赛博大象这种老牌资讯公司来说,能做出这一扔掉原有经验的产品,现已十分可贵。
但他也着重,啫喱从“查岗神器”的视点来说,必定是切熟人交际的,3D引擎能够更具象、饱满地和老友展开互动。但啫喱的交互性还不够。由于熟人之间,真实需求的是脱离文字、语音、视频约束,更实时更在线的沟通方法,即需求提升的是“交际功率”,现在来看,啫喱还达不到这个规范。
周文静表明,熟人交际一向比陌生人交际难做。陌生人交际能够相互兼容,比方用户或许会一起运用陌陌、探探、Soul。但熟人交际产品,在每一个硬件产品阶段,基本上就只要1-2款。“绝大多数人现在仍然仍是集中在微信或许QQ上。”
但不是说做熟人交际的啫喱们没有机会。在她看来,只要在硬件更迭的阶段,熟人交际才能真实开展。当下正处于从手机硬件向VR、AR硬件过渡的新旧硬件交替年代,也是新一轮熟人交际产品刚刚起步的阶段。而比及新的硬件真实遍及后,熟人交际领域新产品“一统江湖”的局势也将基本形成,那时再入局,必定晚了。
“啫喱推出的机遇是对的,并且抓住某一人群的做法是对的。”周文静以为,生命力耐久的熟人交际产品,出发点必定是打动了某一特定人群的中心需求,只要在这一人群当中有了占有率,形成网络效应,才能逐步扩展影响力。
啫喱上线以来,抓住了一波90后、00后的年青人,但间隔“在某一特定人群中到达高占有率”的规范还有点远。
此前上线的一众元世界交际概念产品,热度现已降下来了。虹世界在对虚拟房屋二手交易的管控趋严之后,许多用户就转换了阵地。而至于百度的希壤,苏鑫以为,“从包装、规划的审美上就没能抓住年青人的心”。
啫喱会不会昙花一现,走它们的老路?
在元世界概念之下,下一代熟人交际产品的突破性现已显现,必定是更加游戏化、虚拟化、线上化的。在这个背景下,问题的答案似乎没那么重要了。2022年,还会面世更多面向“元世界”年代的交际产品,啫喱和它们或许都属于混沌期的探索。

 

近日,社交 App“啫喱”火爆全网,下载量飙升,现已超越微信登顶苹果 App Store 排行榜。

啫喱 App 官方本周发布声明称,近日,网传消息称“啫喱 App 存在使用用户微信号、QQ 号等隐私信息”的消息。此类消息随后在多个平台传播、发酵,引发用户担忧。

今日,针对近期用户增多、网传侵犯用户隐私等问题,啫喱 App 发布公告回应称,最近几天,啫喱遭遇了连续的、有组织的攻击,在各大平台被恶意造谣、在应用商店被水军刷差评。面对暗处庞大的势力,啫喱坚决捍卫自己的声誉,已果断采取法律行动。

IT之家了解到,官方表示,为了让大家有更流畅的使用感,啫喱选择了在大规模升级系统期间,主动从应用商店下架暂停新用户进入,专注于提升现有用户体验。
以下为公告全文:

亲爱的用户们:

最近几天,啫喱遭遇了连续的、有组织的攻击,在各大平台被恶意造谣、在应用商店被水军刷差评。面对暗处庞大的势力,我们坚决捍卫自己的声誉,已果断采取法律行动。虽身处至暗时刻,仍感念无数喜爱啫喱的用户所给予的支持和温暖。

与此同时,我们也清楚地看到,在上架 3 周的时间里,卡顿问题一直没有解决 (“卡得连代码都出来了”),延迟、闪退、无法进入等诸多问题确实存在。

我们未曾想到,啫喱会在短时间内被这么多用户如此喜爱,如用户数量进一步升级,纵然拼尽全力也难以满足更优的用户体验。为了让大家有更流畅的使用感,在未来与更多的好友能够一同遨游更广阔的世界。我们不舍地选择了在大规模升级系统期间,主动从应用商店下架暂停新用户进入,专注于提升现有用户体验。

啫喱深知,只有为大家提供更完善更稳定的产品,才可以表达我们心中的无限感激。

期待不久之后的重逢!

 

发表评论

后才能评论