TikTok今天宣布了一个新的应用内创作工具,名为TikTok Library,该公司希望它能使创作者更容易获得娱乐内容和参与潮流。最初,TikTok Library将填充来自GIPHY的精选内容,包括其带声音的GIF集合,即GIPHY Clips。

TikTok说,随着时间的推移,它希望用更多的内容来源、音频和声音、文本模板和其他TikTok创作者的内容来扩展TikTok Library。然而,该公司拒绝分享它在这些工作中可能有什么样的未来合作伙伴。

TikTok today announced a new in-app creation tool called the TikTok Library, which the company hopes will make it easier for creators to access entertaining content and engage with trends. Initially, the TikTok Library will be populated with curated content from GIPHY, including its collection of GIFs with sound, known as GIPHY Clips.

TikTok said that over time it hopes to expand the TikTok Library with more content sources, audio and sounds, text templates and content from other TikTok creators. However, the company declined to share what future partners it might have in these jobs.


Launched in 2019 as GIPHY Video, GIPHY Clips is today a way for entertainment partners such as TV and film studios, game makers, record labels, sports leagues, news outlets and more to share appropriately licensed content on the GIPHY platform. Over time, the feature has expanded to include thousands of content producers looking to leverage GIFs with sound (also known as short videos) to reach GIPHY’s hundreds of millions of daily active users. These GIPHY snippets can be shared anywhere on the web via links, as well as in messaging apps, in workplace tools like Slack, and in other third-party apps through GIPHY’s developer toolset, the GIPHY SDK.

At launch, TikTok says it will support GIPHY clip categories such as Reactions, Quotes, People and Iconic Moments. Reactions are those GIFs that capture someone’s raw emotions, while quotes are memorable catchphrases and sayings from well-known people. A person category can be anyone with a following, such as a celebrity or an athlete. Iconic moments are unforgettable moments like amazing sports games, awards ceremony speeches and other big events.

In addition to the millions of GIFs in GIPHY’s broader repository, the integration within TikTok will include a portion of the GIPHY Clips repository, which runs into the tens of thousands, a TikTok spokesperson said. While TikTok already offers a number of creative tools within its social video app, the company says it continues to find new ways to help creators express themselves. That’s what GIPHY integration is all about.

To use the feature, TikTok users will tap the new “TikTok Library” icon on the app’s sidebar. Once in the TikTok Library, users can scroll through popular content or use the search bar to find more specific content. Once the user has selected the content they want to use, they can trim it to the desired length and return to the capture page to continue capturing video. TikTok said the library feature will roll out first in select markets on Android and on iOS next week, before expanding to more TikTok users around the world in the coming weeks.

GIPHY Clips于2019年作为GIPHY Video推出,如今是电视和电影工作室、游戏制造商、唱片公司、体育联盟、新闻媒体等娱乐合作伙伴在GIPHY平台上分享适当授权内容的一种方式。随着时间推移,该功能已经扩展到包括成千上万的内容制作者,他们希望利用带有声音的GIF(也称为短视频)来接触GIPHY数以亿计的每日活跃用户。这些GIPHY片段可以通过链接在网络上的任何地方分享,也可以在信息应用中、在Slack等工作场所工具中以及通过GIPHY的开发者工具集GIPHY SDK在其他第三方应用中分享。

TikTok表示,在推出时,它将支持GIPHY剪辑类别,如反应、名言、人物和标志性时刻。反应是那些捕捉某人原始情绪的GIF,而名言是来自知名人士难忘的口头禅和说法。人物类别可以是任何有粉丝的人,如名人或运动员。标志性时刻是指像惊人的体育比赛、颁奖典礼演讲和其他大事件中令人难忘的时刻。

TikTok的发言人说,除了GIPHY更广泛的资料库中的数百万GIF之外,TikTok内部的整合将包括GIPHY Clips资料库中的一部分,数量达数万。尽管TikTok已经在其社交视频应用程序中提供了许多创意工具,但该公司表示,它将继续寻找新的方式来帮助创作者表达自己。这就是GIPHY整合的意义所在。

要使用该功能,TikTok用户将点击该应用侧边栏上的新”TikTok Library”图标。一旦进入TikTok Library,用户就能滚动浏览流行的内容,或使用搜索栏来寻找更具体的内容。当用户选择了想使用的内容后,可以将其剪辑成所需的长度,然后返回拍摄页面继续捕捉视频。TikTok说,资料库功能将首先在Android系统的特定市场推出,下周将在iOS系统上推出,然后在未来几周内扩展到全球更多的TikTok用户。

发表评论

后才能评论