At 0:00 on November 12, 2021, the annual Tmall Double 11 will come to an end. The total transaction rating is 540.3 billion yuan, an increase of 41.2 billion yuan from last year’s 498.2 billion yuan.
After 13 years, Tmall Double 11 is still growing steadily.
In terms of single products, snowboards, outdoor power supplies, pet toys, archaeological blind boxes and figures, ambient lights, morning C and evening A, four treasures of the study, pre-made dishes, scrubbers, child safety seats… have become the favorites of consumers.
In terms of age, more than 45% of post-90s and post-00s consumers, especially post-00s, have increased by 25% compared to last year. Every day 1.1 million elderly people use the “elder model” to visit Double 11, and they are among the top three products they like to buy. It’s smart phones, down jackets, woolen jackets, and I prefer to get together to shop online at 7 o’clock in the morning.
In terms of merchants, 290,000 participated in Tmall Double 11 this year, 65% of which were small and medium-sized merchants, industry belt merchants, and new brands, of which 70,000 merchants participated for the first time.
In the first hour of sale, there were more than 2,600 brands whose turnover exceeded that of the whole day on the first day of last year.
As of 23:00 on November 11, the turnover of 698 small and medium-sized brands has increased from one million to ten million; last year, the 78 brands with a turnover of ten million on 11.11 exceeded the 100 million mark this year.
Since the beginning of this year, Taobao and Tmall have successively launched more than 30 support measures for merchants, such as free of charge for merchant operation tools such as business staff, and reduction of credit payment fees, in order to lower the threshold, reduce costs and increase efficiency, and optimize the business environment, at least for Merchants reduced operating costs by about 15 billion yuan.
In terms of brands, 275 new brands have doubled for three consecutive years, and more than 700 new brands have become the first in the sub-category. Tmall’s new brand incubation program supports more than 2,000 new brands this year.
The sales of 220 time-honored brands have increased by more than 100% year-on-year as of 8 o’clock on November 11th. This year, 184 time-honored brands have entered Taobao live broadcast rooms.
Geographically, the sales growth of agricultural products in the central and western regions was particularly impressive. The sales of agricultural products in the 12 western provinces increased by 20% year-on-year, of which Gansu increased by 57.5% year-on-year, and Guizhou increased by 24.4% year-on-year.
On Taobao Tmall platform, e-commerce sales in 160 key counties for rural revitalization increased by 44.2% year-on-year, agricultural product sales increased by 24.8% year-on-year, and e-commerce sales in 832 poverty alleviated counties increased by 28.8% year-on-year.
It is worth mentioning that this year, Tmall Double 11 is still practicing the concept of green and public welfare.
This year, Tmall created a double 11 carbon reduction plan, launching a green venue for the first time, adding 500,000 new green products, and issuing 100 million yuan in green consumption subsidies. Over 2.5 million people bought green products during Double 11.
On the day when the Double 11 pre-sale started, the charity baby project that had been born for 15 years was fully upgraded. This year’s double 11 charity baby donation will focus on helping three people in need: providing charity insurance for the main labor force of families in underdeveloped areas, helping children in the depths of the mountains find “child mothers”, and helping the elderly in trouble Provide loving lunch.
Tmall teamed up with 7 sports brands to launch the “One Shoe” program to provide disabled people with the service of buying only one shoe. For the first time, 98 people had “one shoe” in their shopping orders.
Attached with Tmall Double 11 turnover data over the years-
2021: 540.3 billion yuan
2020: 498.2 billion yuan
2019: 268.4 billion yuan
2018: 213.5 billion yuan
2017: 168.269 billion yuan
2016: 120.7 billion yuan
2015: 91.2 billion yuan
2014: 57.1 billion yuan
2013: 35.2 billion yuan
2012: 19.1 billion yuan
2011: 3.36 billion yuan
2010: 936 million yuan
2009: 50 million yuan