11 月 27 日消息,互联网上有大量重复内容是众所周知的事实,问题是比例有多大,作为最大最流行的搜索引擎,谷歌给出了它的答案。

[谷歌分析师:互联网上六成的内容是重复的]

News on November 27. It is a well-known fact that there are a lot of duplicate content on the Internet. The question is how big is the proportion. As the largest and most popular search engine, Google has given its answer.

[Google analyst: 60% of the content on the Internet is duplicated]

Speaking at the Google Search Central Live event in Singapore, Google Webmaster Trends Analyst Gary Illyes said that 60 percent of the content on the Internet is duplicated.

According to Google, “Duplicate content generally refers to substantive blocks of content, within or across domains, that either exactly match or are clearly similar to other content.”

Therefore, for the sake of search engine optimization (SEO), a website should have to avoid providing such duplicate content and instead should provide unique content.

在新加坡举行的 Google Search Central Live 活动上,Google Webmaster 趋势分析师 Gary Illyes 称,互联网上六成的内容是重复的。

根据谷歌的说法,“重复内容一般是指在域内或跨域的实质性内容块,这些内容要么与其它内容完全匹配,要么明显相似。”

因此,为了搜索引擎优化(SEO),网站应该必须避免提供这种重复的内容,而是应该提供独特的内容。

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