品牌-营销数据剖析课，职业洞悉-竞品剖析-产品开发-爆品打造
职业洞悉竞品剖析产品开发爆品打造
一，职业大数据剖析检查
1，了解商场规模和增速变化状况:找到潜力赛道(大品类
+子品类）
2，了解头部品牌状况：商场的竞争程度&消费者重视度
3，洞悉商场的主流消费人群&品类的月度趋势
4，明确品牌/品类/产品/的客单价和出售的散布状况
二，细分职业数据了解消费商场是红海/蓝海
1，哪些子类目在增加，背面的消费者洞悉；
2，子品类的对应趋势剖析，时间开展节奏；
3，头部品牌对应的大爆品踩中了哪些点
三，典型性品牌的运营数据，开展现状
1，出售状况，出售途径，大促和日常
2，在不同途径的内容状况，产品对应的人群
四，竞品数据的剖析与检查
1，寻觅适合当下品牌对标打法的竞品(不同阶段）
2，明确参阅的竞品逻辑（销量仍是内容）
3，对照寻觅参阅竞品的品牌/产品
五，检查竞品的数据维度
1，竞品的产品，客单，属性，出售状况(月维度，总的）
品类构成
2，爆品剖析：天猫的流量结构，爆品的出售sku组成，产
品特征及优势，人群画像；
3，查找关键词占比；不同流量的意义(老客，查找流量，
直接采买流量）
4，抖音途径的构成，人群画像，出售构成，舆情，活动
5，小红书&其他社媒的出售，流量，活动，舆情等状况
6，爆品在不同途径上的内容逻辑，消费者需求
六，结合数据洞悉做爆品落地方案
1，怎样概括总结可复用的逻辑；
2，怎样核算商场的均匀竞争本钱；
3，明确新品推广预算与节奏
Industry Insight, Competitive Product Analysis, Product Development, and Explosive Product Creation 1. Industry Big Data Analysis and Review 1. Understand Market Size and Growth Changes: Find Potential Raceways (Big Category+Sub Category) 2. Understand Top Brands: Market Competition Level& Consumer attention level 3, insight into the mainstream consumer group in the market& Monthly trend of categories 4, clarify the distribution of customer unit prices and sales of brands/categories/products 2, segment industry data to understand which subcategories are growing and the underlying consumer insights; 2. Corresponding trend analysis and time development rhythm of sub categories; 3. What are the key points that top brands have hit in terms of their top selling products? 3. Typical brand operation data, development status, 1. Sales situation, sales channels, promotion and daily life. 2. Content situation in different channels, corresponding audience of the product. 4. Analysis and review of competitor data. 1. Find suitable competitors for the current brand benchmarking method (different stages). 2. Clarify the reference competitor logic (sales volume or content). 3, Compare and search for reference competitors' brands/products. 5. View the data dimension of competitors. 1. Competitor products, customer orders, attributes, sales status (monthly dimension, total) category composition. 2. Explosive product analysis: Tmall's traffic structure, explosive product sales SKU composition, product features and advantages, and demographic profile; 3. Proportion of search keywords; Meaning of different traffic (regular customers, search traffic, direct purchase traffic) 4. Composition of Tiktok channel, crowd portrait, sales composition, public opinion, activity 5. Little Red Book& Sales, traffic, activities, public opinion, and other situations of other social media 6. The content logic of explosive products in different channels, consumer needs 6. Combining data insights to develop explosive product landing plans 1. How to summarize and summarize reusable logic; 2. How to calculate the average competitive cost in the market; 3. Clarify the budget and pace of new product promotion
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三十一度暴力网赚项目介绍
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