2023短视频直播内容·电商培训班，视频内容+直播内容+兴趣内容+产品内容

2023短视频直播内容·电商培训班，视频内容+直播内容+兴趣内容+产品内容

课程大纲

根底篇：衬托正确了解认知，在此根底上才干体会课程

深层内容。

01.对视频、直播的正确认知

02.常用名词解释及应用

03.创造要求

04.推送规矩

05.四大主页介绍

06.转化方式

07.剖析对标账号

运营篇：了解商业逻辑是前提，才干创造出优质有用的

内容。

08.账号定位

09.账号定位案例剖析（要点）

10.差异化人设、IP打造

11.账号搭建

12.产品卖点和用户痛点的发掘与匹配（1.要点）

13.产品卖点和用户痛点的发掘与匹配（2.要点)

14.借力热点打造爆款

15.文案创造快捷方式

16.选题，掩盖用户的一张网(1.要点.）

17.选题，掩盖用户的一张网（2.要点）

18.标题，戳入用户心智的一根刺（要点）

19.内容，占据用户心智的最终兵器（1.要点）

20.内容，占据用户心智的最终兵器（2.要点）

21.内容，占据用户心智的最终兵器（3.要点）

22.想象力，创造的中心支柱

23.关于视频内容的了解

24.直播运营、选品、排品、营销话术(1.要点）

25.直播运营、选品、排品、营销话术（2.要点）

26.DOU+的投放

编排实操篇：了解常用编排功用

27.怎样检测帐号

28.常用的构图与景别

29.怎样给视频添加热门话题

30.怎样上传超高清视频

31.手机相机参数设置

32.剪映根底界面的功用

33.怎样导入编排资料

34.编排前必做三个步骤

35.编排页面常用功用

36.视频的切割和编排

58.自动识别添加歌词

59.怎样给视频添加贴纸

60.资料包的应用

61.怎样运用画中画

62.怎样给视频添加转场

63.怎样给视频添加特效

64.视频滤镜的运用

65.怎样替换视频背景

66.视频怎样调色

面向人群

1.新人不知道做哪个职业范畴?

教你定位思想，找准合适自己的职业范畴。

2.企业商家、个体户不知道怎样线上运营开展及内容创造?

教你怎样使用线上运营和开展壮大品牌和产品及内容的创造。

3.个人创业、团队组成找不到合适自己的有用运营形式？

教你找到合适自己的有用运营形式。

学完收成

1.把握商业定位体系思想的运用：职业定位、自身定位、产品定位、内容定位。

2.把握产品运营、内容运营的思想运用：通过产品卖点和用户痛点的提炼及差异化表达，来创造优质精准的内容才干使成果最大化。

3.把握视频的拍照和编排制作：懂得运用镜头言语、视频的后期制作，将想表达的内容通过拍照技巧的运用呈现出精准、优质的视频画面内容，从而获取有用的成果。

4.把握数据剖析才能：懂得依据后台数据的反馈能精准的判断问题出在哪个环节、哪个环节需要改进，能快速的找到问题解决问题，使自己快速生长和开展。

Course Outline Fundamentals: To lay the groundwork for a correct understanding of cognition, one can only comprehend the deep content of the course on this basis. 01. Correct Understanding of Videos and Live Streams 02. Explanation and Application of Common Terms 03. Creation Requirements 04. Push Rules 05. Introduction to the Four Main Homepages 06. Conversion Methods 07. Analysis of Benchmarking Account Operations: Understanding business logic is a prerequisite for creating high-quality and effective content. 08. Account positioning 09. Case analysis of account positioning (key) 10. Differentiated personality and IP creation 11. Account building 12. Mining and matching of product selling points and user pain points (1. key) 13. Mining and matching of product selling points and user pain points (2. key) 14. Leveraging hot topics to create blockbusters 15. Shortcuts to document creation 16. Topic selection, covering one user's website (1. key.) 17. Topic selection, covering one user's website (2. key) 18. Title, Piercing a thorn in the user's mind (key point) 19. Content, the ultimate weapon of occupying the user's mind (1. Key point) 20. Content, the ultimate weapon of occupying the user's mind (2. Key point) 21. Content, the ultimate weapon of occupying the user's mind (3. Key point) 22. Imagination, the core pillar of creation 23. Understanding video content 24. Live operation, product selection, layout, marketing script (1. Key point) 25. Live operation, product selection, layout Marketing Script (2. Key Points) 26. DOU+'s Placement and Editing Practice: Understanding Common Editing Functions 27. How to Detect Accounts 28. Common Composition and Scenery 29. How to Add Popular Topics to Videos 30. How to Upload Ultra High Definition Videos 31. Parameter Settings for Mobile Cameras 32. Functions of the Cutting and Mapping Basic Interface 33. How to Import Editing Materials 34. Three Steps Before Editing 35. Common Editing Page Functions 36. Video Segmentation and Editing 58. Automatic Recognition and Adding Lyrics 59. How to Add Stickers to Videos 60 Application of Material Pack 61. How to Use Picture in Picture 62. How to Add Transitions to Videos 63. How to Add Special Effects to Videos 64. How to Use Video Filters 65. How to Change Video Backgrounds 66. How to Adjust Colors for Audiences 1. Newcomers Do Not Know Which Industry Field to Work in? Teach you to position your thinking and find the right industry area for yourself. 2. Do business owners and individual businesses know how to operate, develop, and create content online? Teach you how to utilize online operations and develop strong brands, products, and content creation. 3. Can't you find an effective operational model suitable for your personal entrepreneurship and team building? Teach you to find an effective operational model that suits you. Gain 1. Master the application of business positioning system thinking: industry positioning, self positioning, product positioning, and content positioning. 2. Mastering the thinking application of product operation and content operation: By refining product selling points and user pain points and differentiating expression, creating high-quality and accurate content can maximize results. 3. Master the shooting and editing of videos: Understand the use of camera language and post production of videos, and present accurate and high-quality video content through the use of shooting techniques to achieve effective results. 4. Mastering data analysis skills: Knowing how to accurately determine the problem at which stage and which stage needs improvement based on feedback from backend data, and being able to quickly find and solve problems, enabling oneself to grow and develop rapidly.
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