餐饮店营销实操课，省钱撬流量办法，爆店办法，小白能立刻上手的课
开业营销，怎样省钱撬流量
宣扬了，但来的客人少
活动一停，人又没了
《课程纲要》
先导课：爆店只需求做好这三件事（课1）
第一章：懂做菜并不是产品规划（课2-3）
·你有没有一个产品占到30%营业额?
·你的店里在用什么产品引流？
·提高价格就可以叫赢利产品吗？
·雁阵产品你没听过，但可以提高5%的营业额。
第二章：营销，传达的是故事（课4）
·没人会帮你免费传达品牌，除非是故事。
·小店也可以有故事，让人免费传达。
·故事规划并不难，有4种办法。
第三章：定位，是一切营销的根底（课5）
·你有没有精确的目标客群
能不能一句话说明白你的品牌
第四章：渠道，仅仅传达的东西（课6-7)
·一直想做线上营销，但是不明白。
·我该做某评仍是某书？或者是抖音？
·集会餐饮和刚需餐饮，选的渠道一样吗？
第五章：某评/某团的中心东西（课8-9)
·这两个渠道是现在餐饮营销的中心渠道。
·你的店上过抢手榜吗？知道有多香吗？
·17项中心东西你会用几项？
第六章：某评/某团的升星办法（课10-11）
·开店即五星的办法你知道吗？
·为什么有的点评不显示？普通/精选/优质。
·提高星级实操办法。
刷点评是怎样断定的？
第七章：商户通的实操办法（课12-13）
你知道自己的入口图和头图能帮你引流吗？
团购和代金券是怎样引流的？
秒杀究竟特殊在哪里？
第八章：推行通的实操办法（课14-15）
·推行通是什么?
·什么星级才值得开推行通？
你的店怎样出价才划算？
第九章：免费试的实操办法（课16）
你知道霸王餐能让你逆袭吗？
为什么你做霸王餐带来差评？
第十章：抢手榜上榜机制（课7Z）
抢手榜实际代表着多少收益？
渠道给你收益，那么需求你拿什么换？
抢手榜不是花钱买来的。
第十一章：抖Y，本地引流（课18-20）
·我看人家没拍抖音，生意也不错。
短视频很难，我真的不会拍。
拍了一个月了，就100多的观看量。
抖音本地引流实操办法。
第十二章：S域，是下一个风口（课21）
私欲究竟是什么啊？
是不是加客人进群，就成功了？
怎样从私欲变现?
第十三章：线下不合作效果差一半（课22）
没有任何一个店长，乐意合作营销。
营销的终点，仍是在线下
合适人群
·预备开店的餐饮新手，想开业爆店
·已经开店，不会营销，生意欠好的餐饮人
·小型连锁，从前踩过风口，不会新营销的老板
·传统餐饮人，想要拥抱餐饮营销
课程目录：
00.第一课(先导课):营销底层逻mov ev.mp4
01.第二课:营销始于产品规划(上).mov ev.mp4
02.第三课:营销始于产品规划(下)mov ev,mp4
04.第五课:定位是一切营销的根底.mov.mp4
05.第六课:我的店合适哪个渠道(上)mov.mp4
06.第七课:我的店合适哪个渠道(下)mov.mp4
07.第八课:中心渠道功用区详解(上)mov.mp4
08.第九课:中心渠道功用区详解(下)mov ev.mp4
09.第十课:升星办法(上).mov ev.mp4
10第十一课:升星办法(下).mov ev.mp4
11.第十二课:商户通实提办法(上)mov.mp4
12.第十三课:商户通实操办法(下)mov.mp4
13.第十四课:推行通的实提办法(上).movmp4
14.第十五课:推行通的实操办法(下)mov.mp4
15.第十六课:“免费试”的实操办法.mov,mp4
16.第十七课:抢手榜上榜机制.mov ev.mp4
17.第十八课:在短视频建立餐饮老板IP.mov ev.mp4
18第十九课:餐厅短视频的六种拍照形式.mov ev.mp4
19.第二十课:餐厅短视频拍照内客.mov.mp4
20.第21课:短视频的科学投流.mov.mp4
21.第22课:公域渠道的投放战略.mov,mp4
22.第23课:S域操作办法与逻辑.movmp4
23.第24课:线下合作mov.mp4
How to save money in opening marketing and prying traffic to promote, but with fewer customers coming, the activity stops and the people are gone. "Course Outline" Pilot lesson: "Bursting a store only needs to do these three things well" (Lesson 1) Chapter 1: Understanding cooking is not product design (Lesson 2-3). Do you have a product that accounts for 30% of the revenue· What product is being used in your store for drainage· Can raising prices be called profit products· You haven't heard of the Wild Goose Array product, but it can increase revenue by 5%. Chapter 2: Marketing, Spreading Stories (Lesson 4): No one will help you spread the brand for free, unless it's a story· Small shops can also have stories for free dissemination· Story design is not difficult, there are four methods. Chapter 3: Positioning is the Foundation of All Marketing (Lesson 5) · Do you have a precise target audience? Can you speak clearly about your brand? Chapter 4: Platform is just a tool for communication (Lesson 6-7) · I have always wanted to do online marketing, but I don't understand· Should I do a review or a book? Or Tiktok· Do you choose the same platform for party dining and just in need dining? Chapter 5: Core Tools for a certain evaluation/group (Lesson 8-9). These two platforms are currently the core platforms for catering marketing· Have you ever been on the hot list in your store? Do you know how fragrant it is· How many of the 17 core tools would you use? Chapter 6: How to Promote a Group to a Star Award (Lesson 10-11) - Do you know the method of opening a store with five stars· Why are some reviews not displayed? Ordinary/Selected/High quality· Practical methods for improving star rating. How is brushing evaluation determined? Chapter 7: Practical Methods for Merchant Communication (Lesson 12-13) Do you know your own entrance and header diagrams can help you attract traffic? How are group purchases and vouchers diverted? What is special about flash killing? Chapter 8: Practical Methods for Promoting Communication (Lesson 14-15) · What is Promotion Communication· What star rating is worth promoting? How do you bid for your store to be cost-effective? Chapter 9: Practical Methods for Free Trials (Lesson 16) Do you know that Overlord Meals can help you counterattack? Why did you bring negative reviews when you cooked the King's meal? Chapter 10: Hot List Listing Mechanism (Lesson 7Z) How much revenue does the hot list actually represent? What do you need to exchange for platform benefits? Hot lists are not bought with money. Chapter 11: Shake Y, Local Drainage (Lesson 18-20) · I don't think they did Tiktok, business is also good. Short videos are difficult, I really don't know how to shoot them. I've been filming for a month, with over 100 views. Tiktok local drainage practice method. Chapter 12: S Domain, the Next Wind Tunnel (Lesson 21) What is Self desire? Is it successful to add customers to the group? How to monetize from personal desires? Chapter 13: Offline non cooperation results in half the difference (Lesson 22). No store manager is willing to cooperate with marketing. The end point of marketing is still for offline catering novices who are suitable for the audience, those who are preparing to open a restaurant, those who want to open a popular restaurant, those who have already opened a restaurant but do not know marketing, those who are not good at business, small chain stores, those who have stepped on the wind and do not know new marketing, and those who are traditional catering professionals, Want to Embrace Catering Marketing Course Catalog: 00. Lesson 1 (Pilot Course): Marketing Fundamentals MOV ev.mp401. Lesson 2: Marketing Begins with Product Design (Part 1). mov ev.mp402. Lesson 3: Marketing Begins with Product Design (Part 2) MOV ev, MP404. Lesson 5: Positioning is the Foundation of All Marketing. mov.mp405. Lesson 6: Which Platform Is My Store Suitable for (Part 1) mov.mp406. Lesson 7: Which Platform Is My Store Suitable for (Part 2) mov.mp407. Lesson 8: Detailed Explanation of the Core Platform Functional Area (Part 1) mov.mp408. Lesson 9: Detailed Explanation of the Core Platform Functional Area (Part 2) mov ev.mp409. Lesson 10: Star Upgrading Method (Part 1). mov ev.mp410. Lesson 11: Star Upgrading Method (Part 2). mov ev.mp411. Lesson 12: Merchant Direct Withdrawal Method (Part 1) Mov.mp412. Lesson 13: Practical Methods for Merchant Communication (Part 2) mov.mp413. Lesson 14: Practical Methods for Promoting Communication (Part 1). movmp414. Lesson 15: Practical Methods for Promoting Communication (Part 2) mov.mp415. Lesson 16: Practical Methods for "Free Trial". mov, Mp416. Lesson 17: Hot List Listing Mechanism. mov ev.mp417. Lesson 18: Establishing a Restaurant Owner's IP in Short Videos. mov ev.mp418. Lesson 19: Six Shooting Forms of Restaurant Short Videos. mov ev.mp419. Lesson 20: Restaurant Short Video Shooting Insiders. mov.mp420. Lesson 21: Scientific Streaming of Short Videos. mov.mp421. Lesson 22: Public Platform Launch Strategy. mov, mp422. Lesson 23: S Domain Operation Methods and Logic. movmp423. Lesson 24: Offline Collaboration with mov.mp4
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