独立站-CRO优化特训营，独立站设计秘籍，打造高转化独立站，让店铺ROI翻倍

独立站-CRO优化特训营，独立站设计秘籍，打造高转化独立站，让店铺ROI翻倍_

课程目录：

一、独立站转化率自查及改进方法

1.UI及UX交互设计对独立站的影响

2.影响独立站转化的重要元素拆解

3.在线购物心理学，怎样通过设计潜入客户大脑

4.3步选择找到合适的字体，颜色，图片

5.8大网站设计原则和实践

二、独立站视觉设计常见问题及实用工具介绍

1.版权问题，怎样规避

2.快速设计工具介绍

3.怎样找到设计灵感和案例参考

4.产品页，结账页的最佳实践

5.移动端设计原则

三、用科学的方法迭代设计，优化网站

1.详解CRO,A/B测试及证据金字塔结构

2.视觉效果跟踪和分析（含工具讲解）

3.用户需求，购买动机及行为假设

4.Google optimize的详解及安装

5.怎样使用Google optimize做AB测试

6.跟踪&分析测试结果

Course directory: 1. Self inspection and improvement methods for conversion rate of independent stations 1. The impact of UI and UX interaction design on independent stations 2. Disassembly of important elements that affect the conversion of independent stations 3. Online shopping psychology: how to find appropriate fonts, colors and pictures through 4.3 steps of design into customers' brains 5.8 Design principles and practices of major websites 2. Common problems and practical tools for visual design of independent stations 1. Copyright issues, How to Avoid 2. Introduction to Quick Design Tools 3. How to Find Design Inspiration and Case References 4. Best Practices for Product Pages and Checkout Pages 5. Mobile Design Principles 3. Iterative Design with Scientific Methods to Optimize Websites 1. Detailed Explanation of CRO, A/B Testing, and Evidence Pyramid Structure 2. Visual Effects Tracking and Analysis (including tool explanations) 3. User Requirements, Purchase motivation and behavioral assumptions 4. Detailed explanation and installation of Google optimize 5. How to use Google optimize for AB testing 6. Tracking& Analyze test results
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