短视频速成课,办法论+实战结合,学完立刻上手,拒绝空理论 全干货分享


能解决你做短视频进程

遇到的大多数问题。

《亚伦哥的短视频速成课》

这是大而全的短视频课程

更像一本短视频运营百科全书

视频课程特色

用心做课

团队耗时4个多月时刻精心打造,10年互联网从业经历深度总结。

事例教育

选用MBA商学院事例式教育,精选400多个

优秀短视频事例详细解说,覆盖了大部分抢手短视频类型和赛道。

内容丰富

课程总共10大章60节课时,首要涵盖了渠道的机制算法、账号商业定位、个人IP打造、怎样创造出优质内容,其间包含5种常见的短视频类型以及7大常见赛道超详细解说、还有提高视频点赞评论率、完播率、转粉率的核心逻辑,6大上抢手的技巧、拍照与编排、怎样快速起号、怎样做好账号运营推广和涨粉、怎样投抖加等等。

实用性强

办法论加实战结合,学完立刻就能够上手实操,拒绝空洞理论。

适合目标

1.假如你是短视频新手

2.假如你正处于起号阶段

3.假如你的内容创造遇到了瓶颈

4.假如你的账号运营遇到了困难

假如你是上述任何一种状况,那么这套课程能够协助你

课程大纲

视频课程,总共60课时

第1章前言

1.常识结构

2.了解短视频职业

第2章认知短视频渠道

1.三大机制与算法详解

2.标签的类型

3.账号权重

4.渠道审阅机制、规矩

第3章账号商业定位

1.选赛道

2.确认拍照形式

3.确认账号运营模式

4.账号人设定位

5.账号内容定位

6.内容要笔直仍是要泛?

7.打造你的差异化

8.账号定位

9.账号基础搭建,主页优化

第4章个人IP打造

1.为什么要打造个人IP?

2.人设怎么做

3.内容怎么做

idea

4.人设外在包装

5.人设内涵包装

6.差异化与记忆点

7.树立粉丝信赖

第5章短视频内容创造

1.找对标账号和视频

2.4种选题办法

3.用户心情曲线

4.十种超级案牍引爆最初

5.常用视频类型内容创造

5.1案牍写作思路

5.2一般案牍结构

5.3万能内容模板

5.4谈天型内容创造(14个事例)

5.5教常识型内容创造(25个事例)

5.6VLOG型内容创造(14个事例)

5.7好物引荐内容创造(22个事例)

5.8晒进程型内容创造(19个事例)

6.常见赛道视频怎么做

6.1美食赛道详解(35个事例)

6.2美妆护肤赛道详解(25个事例)

6.3亲子育儿赛道详解(44个事例)

6.4时尚穿搭赛道详解(30个事例)

6.5日子日常赛道详解(15个事例)

6.6三农赛道详解(16个事例)

6.7同城号赛道详解(18个事例)

第6章上抢手进阶技巧

1.怎样蹭热点——热点事件、论题、热

门视频(47个事例)

2.怎样提高点赞率、评论率、均播时长、完播率、转发率、转粉率?(30个事例)

3.六大上抢手技巧(31个事例)

第7章拍照与编排

1.拍照形式/构图/运镜/设备/环境/脚本

2.提高镜头前的表现力,6个事例

3.编排制造

第8章账号运营推广

1.账号运营策略

2.10步打精准标签

3.怎样度过账号冷启动

4.怎样用账号速推快涨粉

5.怎样用抖加涨精准粉

6.看懂短视频和账号数据

7.增长你的铁粉

8.直播间怎样引流

9.查找流量SEO怎么做

第9章带货、广告、常识付费等

1.用户购买决策进程

2.橱窗带货、直播带货、星图广告、知

识付费、同城号线下引流、其他方式

第10章常见问题答疑

 

Can solve most of the problems you encounter during the short video process. "Alengo's Short Video Crash Course" is a large and comprehensive short video course that is more like an encyclopedia of short video operations. The video course features a dedicated course team that has spent over 4 months elaborately creating and summarizing 10 years of internet experience. Case teaching adopts MBA business school case teaching, with over 400 excellent short video cases selected for detailed explanation, covering most popular short video types and tracks. The content rich course has a total of 10 chapters and 60 class hours, mainly covering the mechanism algorithms of the platform, account commercial positioning, personal IP creation, and how to create high-quality content, including five common short video types, as well as super detailed explanations of seven common tracks, as well as the core logic of improving the video likes and comments rate, completion rate, and conversion rate, as well as six popular techniques, shooting and editing, and how to quickly register How to do a good job in account operation promotion and powder raising, how to invest, add, and so on. The combination of practical methodology and practical combat allows you to start practicing immediately after learning, rejecting empty theories. Suitable audience: 1. If you are a novice in short videos 2. If you are in the starting stage 3. If your content creation encounters bottlenecks 4. If your account operation encounters difficulties If you are in any of the above situations, then this set of courses can help you outline video courses, A total of 60 class hours Chapter 1 Introduction 1. Knowledge Framework 2. Understanding the Short Video Industry Chapter 2. Understanding the Short Video Platform 1. Detailed Explanation of the Three Mechanisms and Algorithms 2. Label Type 3. Account Weight 4. Platform Review Mechanism and Rules Chapter 3. Account Commercial Positioning 1. Selecting the Track 2. Determining the Shooting Form 3. Determining the Account Operation Mode 4. Account Person Setting and Positioning 5. Account Content Positioning 6. Is the Content Vertical or Extensive? 7. Creating Your Differentiation 8. Account Positioning 9. Account Foundation Construction, Home Page Optimization Chapter 4 Personal IP Creation 1. Why Create a Personal IP? 2. How to do human settings 3. How to do content idea 4. External packaging of human settings 5. Internal packaging of human settings 6. Differentiation and memory points 7. Building fan trust Chapter 5 Short video content creation 1. Finding benchmarking accounts and videos 2.4 topic selection methods 3. User sentiment curve 4. Ten super copywriting triggers 5. Common video type content creation 5.1 Writing ideas 5.2 General copywriting structure 5.3 Universal content template 5.4 Chat content creation (14 cases) 5.5 Teaching Knowledge Based Content Creation (25 Cases) 5.6 VLOG Based Content Creation (14 Cases) 5.7 Good Things Recommended Content Creation (22 Cases) 5.8 Sunlight Process Based Content Creation (19 Cases) 6. How to Do Common Track Videos 6.1 Food Track Details (35 Cases) 6.2 Beauty and Skin Care Track Details (25 Cases) 6.3 Parenthood Track Details (44 Cases) 6.4 Fashion Wear Track Details (30 Cases) 6.5 Daily Life Track Details (15 cases) 6.6 Detailed Explanation of the San Nong Track (16 cases) 6.7 Detailed Explanation of the Same City Track (18 cases) Chapter 6 Hot Advancing Tips 1. How to Get Rid of Hotspots - Hot Events, Topics, Hot Videos (47 cases) 2. How to Improve the Likes Rate, Comments Rate, Average Broadcast Duration, Completion Rate, Forwarding Rate, and Fan Transfer Rate? (30 cases) 3. Six Top Popular Techniques (31 cases) Chapter 7 Shooting and Editing 1. Shooting Form/Composition/Operation/Equipment/Environment/Script 2. Improving the Expressiveness in Front of the Shot, 6 Cases 3. Editing and Making Chapter 8 Account Operation Promotion 1. Account Operation Strategy 2.10 Steps 3. How to Spend the Cold Start of Your Account 4. How to Quickly Push and Quickly Increase the Price of Your Account 5. How to Shake and Quickly Increase the Price of Your Account 6. Understand Short Videos and Account Data 7. Increase Your Iron Powder 8. How to Generate Stream in the Live Room 9. How to Do Search Traffic SEO Chapter 9. Bring Goods, Advertising, Knowledge Payment, etc. 1. User Purchase Decision Process 2. Bring Goods in the Window, Bring Goods in the Live Broadcast, Star Map Advertising Knowledge payment, intra-city offline drainage, and other methods Chapter 10 FAQ
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