1688诚信通实战运营班，快速学会阿里巴巴诚信通店肆的运营(17节课)
课程纲要
共17大课时
第一章：怎样在1688上选择自己的电商赛道
01.1688店肆5大成长模型
02.店肆继续提高5大法宝
03.电商6大模块，为企业护航
第二章：夯实店肆基础建设
04.新版后台功用解析及服务市场东西运用
05.高品质产品信息发布技巧
06.新品破零的N个办法
07.快速打造新店产品竞争力
第三章：168店肆定位技巧
08.经过企业定位整理出自己的产品、服务和企业优势
09.经过产品定位将店肆产品分层管理
10.经过客户定位分分出店肆的中心客户群体特征，并做客户国像
11.经过推行定位，制定呈现阶段店肆推行方向
第四章：1688店肆五大选品技巧
12.怎样经过生意参谋选品
13.怎样经过横向数据选品
14.怎样经过第三方渠道选品
15怎样经过关缝词选品
16怎样经过生意商机品选品
第五章：逾越同行的主图规划
17.揭秘影响主图点击10个要素
18.规划高于职业点击20%主图技巧
19.五张主图差异化排版
20.怎样换主图不降权
第六章：产品订价策略
21.产品N种定价技巧
22.经过数据剖析竞争对手的定价逻辑
第七章：把视觉变成金牌业务员
23.成为客户采购时选择产品的规范的概况页规划
24.用推销员的思维规划不同店肆（定制，分销，跨境批发概况页）
25.检测视觉效果的数据揭秘
第八章：数据化搜索排名技巧-获取自然免费流量
26.搜索排名的6大维度
27.借助竞争对手提高流量
28.无线流量提高技巧
29.产品降权后处理技巧
第九章：三步让定制流量增加1倍
30.工厂型怎样获取OEM，轻定制客户
31.怎样提高找工厂排名
32.找工厂数据检测
第十章：自带流量的标题规划技巧-上
33.怎样结合渠道数据抓取模型，规划优质标题
34搜索词剖析及运用
第十一章：自带流量的标题规划技巧-下
35.标题在特点/概况中的运用技巧
36.不同阶段产品标题优化技巧
第十二章：数字营销应用技巧-上
37.数字营销产品和功用解析
38.数字营销推行运用
第十三章：数字营销应用技巧-下
39.怎样提高推行功率
40.数字营销报表数据剖析
第十四章：15天打造金牌客服
41.客服必需学习的渠道规则及作业流程
42.客服训练技巧
43.客服主动挖据新客户出售技巧
44.老客户营销技巧
45.新手防骗技巧
第十五章：爆款打造四部曲-上
46.1688数据化选款
47.1688数据化测款
第十六章：爆款打造四部曲-下
48.爆款推爆流程
49.爆款保护技巧
第十七章：数据剖析-心中有数，运营不难
50.生意参谋功用解析
51.全店流量布局剖析，提高流量
52.数据计算及剖析东西运用
The course outline has 17 class hours in total. Chapter 1: How to choose your own e-commerce track on 1688. 01. 1688. Five growth models for stores. 02. Five magic weapons for continuous improvement of stores. 03. Six modules for e-commerce, Guarding the Enterprise Chapter 2: Consolidating the Infrastructure of Stores 04. Analyzing the Background Functions of the New Version and Using Service Market Tools 05. High Quality Product Information Publishing Techniques 06. N Methods of Breaking Zero for New Products 07. Quickly Building the Competitiveness of New Stores Chapter 3: 168 Store Positioning Techniques 08. Sorting out Your Own Products through Enterprise Positioning Service and Enterprise Advantages 09. Hierarchical management of store products through product positioning 10. Analyzing the core customer group characteristics of the store through customer positioning, and creating customer country images 11. Through promotion positioning, Formulating the store promotion direction at the present stage Chapter 4: 1688 Tips for choosing five major items in the store 12. How to select items through business consulting 13. How to select items through horizontal data 14. How to select items through third-party platforms 15. How to select items through closing words 16. How to select items through business opportunities Chapter 5: Master graphic design that surpasses peers 17. Uncover 10 factors that affect the main graphic click 18. Design is 20% higher than the industry Click on the main graphic skill 19. Five main graphic differential layout 20 Chapter 6: Pricing Strategies for Commodities 21. N Pricing Techniques for Commodities 22. Analyzing Competitors’ Pricing Logic through Data Chapter 7: Turning Vision into a Gold Medal Salesperson 23. Becoming a Standard for Customers to Choose Products When Purchasing Detail Page Design 24. Designing Different Stores Using Salesman’s Thinking (Customization, Distribution, Cross Border Wholesale Detail Page) 25. Uncovering the Secrets of Data for Detecting Visual Effects Chapter 8: Data-based Search Ranking Techniques – Obtaining Natural Free Traffic 26. The Six Dimensions of Search Ranking 27. Enhancing Traffic with Competitors 28. Wireless Traffic Enhancement Techniques 29. Post-processing Techniques for Product Weight Reduction Chapter 9: Three Steps to Double Custom Traffic 30. How to Obtain OEM for Factory Models, Customized Customers 31. How to Improve the Ranking of Factory Locators 32. Factory Locating Data Detection Chapter 10: Tips for Designing Captions with Own Traffic – Part 33. How to Combine Platform Data Capture Models, Designing High Quality Titles 34 Analysis and Application of Search Terms Chapter 11: Heading Design Skills with Self Traffic – Part 35. Tips for Using Titles in Attributes/Details 36. Tips for Optimizing Product Titles at Different Stages Chapter 12: Digital Marketing Application Skills – Part 37. Analysis of Digital Marketing Products and Functions 38. Digital Marketing Promotion Application Chapter 13: Digital Marketing Application Skills – Part 39. How to Improve Promotion Efficiency 40. Data Analysis of Digital Marketing Reports Chapter 14 : Creating Gold Medal Customer Service in 15 Days 41. Platform Rules and Workflow that Customer Service Must Learn 42. Customer Service Training Skills 43. Customer Service Actively Dig New Customer Sales Skills 44. Old Customer Marketing Skills 45. Novice Fraud Prevention Skills Chapter 15: Four Steps to Create a Hot Money – Previous 46.1688 Data Based Selection 47.1688 Data Based Measurement Chapter 16: Four Steps to Create a Hot Money – Next 48. Hot Money Promotion Process 49. Hot Money Maintenance Skills Chapter 17: Data Analysis – Know Your Mind, Easy to operate 50. Analysis of business advisory functions 51. Analysis of store wide traffic layout and improvement of traffic 52. Application of data statistics and analysis tools
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