2023亚马逊万能特训营：玩转亚马逊渠道+精品化·选品+CPC广告·极致打法
课程纲要
板块一
全面知道亚马逊渠道
1.2023年亚马逊全球开店详解
2.影响账号冻结的常见十大原因
3.跟卖机制及防跟卖的有用措施
4.怎样确保账号的安全运营
板块二
精品化选品
1.新手卖家选品都有哪些坑
2.亚马逊选品的三大底层思维
3.Best sellers二阶选品法
4.优秀店铺穿插复制法
5.Terapeak出售排名参阅选品法
6.第三方东西数据选品法
7.其他可实操性选品法
板块三
CPC广告的极致打法
1.亚马逊站内推广的七种方法
2.站内广告的投放前提及设置
B.了解CPC广告的排序机制
4.站内广告的扣费机制解读
5.广告活动和广告组的设置
6.广告参数解读和优化逻辑
7.怎样挑选和收录广告关键词
8.平衡曝光量与点击单价的技巧
9.能够直接套用的广告优化打法
Course outline section 1: Comprehensively understand the Amazon platform 1. Detailed explanation of Amazon's global store opening in 2023 2. Common ten reasons affecting account freezing 3. Co-sale mechanism and effective measures to prevent co-sale 4. How to ensure the safe operation of account 2. Refined selection 1. What are the pitfalls of novice seller selection 2. Three basic thinking of Amazon selection 3. Best sellers' second-level selection method 4. Cross-replication method of excellent stores 5. Terapeak sales ranking reference selection method 6 Three-party tool data selection method 7. Other practical selection method section 3. Extreme play of CPC advertising 1. Seven ways of promotion on Amazon. 2. The premise and setting of advertising on the site. B. Understand the ranking mechanism of CPC advertising. 4. Interpretation of the deduction mechanism of advertising on the site. 5. The setting of advertising activities and advertising groups. 6. Interpretation and optimization logic of advertising parameters. 7. How to screen and include advertising keywords. 8. Techniques for balancing exposure and click unit price. 9. Can be set directly Advertising optimization method used
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