打造自带流量的餐饮品牌:一年100家办法 打造年轻人“社交特点”餐饮的品牌
1什么是餐饮的定位及商业形式。
2实在事例解说,怎样树立年轻人喜爱的品牌文化。
3新老品牌怎样树立完好的品牌体系。
4怎样树立可迅速复制的品牌本钱模型。
5怎样打造年轻化的餐饮品牌
6怎样树立品牌的爆品,学会底层逻辑,套用形式
7超过30个事例精密解说。
课程纲要整理
10年实战经验浓缩的课程纲要。
20节课程,30+孵化事例。
第一章:究竟怎么打造(晋级)餐饮品牌
第一节:餐饮怎样从定位上先发制人。
第二节:怎样起一个自带传达的品牌名称
第三节:爆品打造的10大办法。
第四节:究竟什么才是年轻化的餐饮品牌
第五节:什么才是90后能主动传达的餐饮品牌
第六节:区域化的本乡品牌怎样走向全国
第七节:怎样提升用餐体会,制作惊喜让顾客记住你。
第八节:菜单究竟该怎么设计?
第九节:怎样用一句话让你的菜品卖的更贵?
第十节:餐饮品牌的办法论究竟怎么用?
第十一节:怎样告知他人你的餐饮异乎寻常?
第十二节:怎样成为长效硬核网红品牌
第十三节:千万别用厨师思想去打造品牌。
第十四节:餐饮的“社交特点”究竟是什么
第三节:爆品打造的10大办法。
第四节:究竟什么才是年轻化的餐饮品牌
第五节:什么才是90后能主动传达的餐饮品牌
第六节:区域化的本乡品牌怎样走向全国
第七节:怎样提升用餐体会,制作惊喜让顾客记住你。
第八节:菜单究竟该怎么设计?
第九节:怎样用一句话让你的菜品卖的更贵?
第十节:餐饮品牌的办法论究竟怎么用?
第十一节:怎样告知他人你的餐饮异乎寻常?
第十二节:怎样成为长效硬核网红品牌
第十三节:千万别用厨师思想去打造品牌。
第十四节:餐饮的“社交特点”究竟是什么
第二章:餐饮品牌打造的办法(往期回忆)
第一节:什么才是餐饮的商业形式
第二节:各品类商业形式究竟怎样使用?
第三节:品牌的战略定位怎样去做?
第四节:品牌的文化怎样树立?
第五节:品牌的设计该怎样去做?
第六节:产品策略深度解说!
1 What is the positioning and business model of catering. 2 Real cases explain how to build a brand culture that young people like. 3. How to establish a complete brand system for new and old brands. 4. How to establish a brand capital model that can be quickly replicated. 5. How to build a young catering brand 6. How to build brand explosives, learn the underlying logic, and apply the model 7 to more than 30 cases. The course outline is a summary of 10 years of practical experience. 20 courses, 30+incubation cases. Chapter 1: How to build (upgrade) a catering brand? Section 1: How to preempt the positioning of catering. Section 2: How to create a brand name with its own propagation Section 3: 10 ways to create explosives. Section 4: What is a young catering brand? Section 5: What is a catering brand that can be actively spread by the post-90s generation? Section 6: How regional local brands go to the country? Section 7: How to improve the dining experience and create surprises for consumers to remember you. Section 8: How to design the menu? Section 9: How to use one sentence to make your dishes more expensive? Section 10: How to use the methodology of catering brands? Section 11: How to tell others that your food is different? Section 12: How to become a long-term hard-core online red brand Section 13: Don't use the chef's thinking to build a brand. Section 14: What is the "social attribute" of catering? Section 3: 10 ways to create explosives. Section 4: What is a young catering brand? Section 5: What is a catering brand that can be actively spread by the post-90s generation? Section 6: How regional local brands go to the country? Section 7: How to improve the dining experience and create surprises for consumers to remember you. Section 8: How to design the menu? Section 9: How to use one sentence to make your dishes more expensive? Section 10: How to use the methodology of catering brands? Section 11: How to tell others that your food is different? Section 12: How to become a long-term hard-core online red brand Section 13: Don't use the chef's thinking to build a brand. Section 14: What is the "social attribute" of catering Chapter 2: How to build a catering brand (review in the past) Section 1: What is the business model of catering Section 2: How to apply various business models? Section 3: How to do the strategic positioning of the brand? Section 4: How to establish the brand culture? Section 5: How to design the brand? Section 6: in-depth explanation of product strategy!
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