短视频/编剧/训练营:分享13个实用的编剧架构
课程目录
好的策划案例不仅是你入行的敲门砖，更是你成长的基石。如果你想从事视频相关的工作，根据我们多年的经验，我们告诉你，好的摄像和剪辑很好找，好的策划很难找。策划是视频制作的第一步，直接影响视频的质量。一个好的策划案例也是获得甲方认可的第一步。
【关于视听语言传播的干货】
在课程正式开始之前，我先跟大家分享一下规划师的六个基本干话。这些话记好了，就会成为你以后讨论交流的基础，成为你客户的信任和支持。以上六个字，用得好，会有事半功倍的效果。
第一种:桥段埋伏型
埋伏式桥段，让宝宝能及时诠释生动的结构特征:剧情桥段埋伏的话题+逐渐升华的现实纪录片+开场故事的答案揭晓；
适宜时长:3-5分钟；
适合类型:人物故事片；公司或企业文化片；产品情怀片；
第二种:痛点解决型
学习痛点解决方案，让硬广硬更有条理！
结构特点:痛点表达+核心使命+子解决方案+成果展示。
合适的持续时间:3-4分钟:
适合类型:企业宣传片；工作案例宣传片；产品宣传片；团队故事片，
第三种:访谈重建型
面试重构，自然真实的交流，最能经受住时间的磨砺！
结构特征；抛出有价值的话题+对事物的看法难以探究+转折与突破+创意。
价值+延伸的情感视野。
适宜时长:3-8分钟；
适合类型:人物故事片；产品文化片；企业文化片；团队故事片；
第四个公式:数值答案表达式
思维是发散的，数字隐藏着答案。
结构特征:主题数字…揭示数字答案，容纳信息点和故事…情感延迟。
摘要
合适的宣传时长:2-5分钟；
适合类型:人物故事片；企业宣传片；工作案例宣传片；产品宣传片；
团队故事片；
第五个公式:平行交叉语句
平行交叉语句让故事更加生动！
结构特点:从内容信息中找出两条线，平行交叉讲述。刻画故事主线内容，刻画分支故事内容，穿越一两行揭示结局。
合适的宣传时长:2-10分钟；
适合类型:微电影；个人事务成微视频；新媒体剪辑；
第六种:细节侦探型
细节侦探风格，让视听内容更有层次。
结构特点:片段段，一个主角，介绍一个事件推动一组段背后的真相，一个事件的结局和情感延伸。
适宜时长:3-8分钟；
适合类型:微电影；还原公检法等案例；作品创新案例片；企业家精神和专利
经验分享片等。
第七种:一件事就是深情。
一件事深情款款，在细节中见证精彩人生！
结构特点:仪式开场+沿着仪式开场解决一件事+在这件事里找到价值+上升。
中国价值；
适宜时长:1-5分钟；
适合类型:人物故事片；产品宣传片；企业宣传片；团队故事片；
第八式:话题倒置
拍视频
结构简单的话题反转，帮我们在视角里切换，创造别样的境随心
结构特点：话题事件排比解析……反转答案解析…情感升华
适宜时长：2-4分钟；
适合类型：独白类微电影；群体宣传片；个人事迹片等
第九式：多段平行共情式
多段平行共情，合理变通，让情感立体又生动！
结构特点：代表性故事段的引入-同主题的分陵故事一故事共鸣点…主
题升华
适宜时长：4-6分钟；
适合类型：人物事迹片；群体宣传片；企业宣传片等
拍视频
第十式：传承表达式
传承表达式，让我们沉浸在厚重的精神世界里！
结构特点：故事铺垫…老一辈角色引入……老一辈故事回忆一老一辈
角色与新一代角色交织一新一代角色传承升华
适宜时长；6-10分钟；
适合类型：物质、非物质文化传承；两代人主题等
第十一式：未来答案式
未来答案式，让故事发酵，在时光里！
结构特点；一段刻骨铭心的理想对话…来到现实…理想的话语与现实的插…理想的关键点与现实的串联…现实的升华。
适宜时长：3-10分钟：
适合类量：初心故事片；个人事迹片；情怀广告片；剧情片；反讽拍视频
第十二式：沉浸讲述式
沉浸讲述式，更细腻的心路为我们的视听语言领路！
结构特点：视角独白带入-视角故事桥段…视角转换…奋斗在细节…情感升华
适宜时长：3-6分钟；
适合类型：个人事迹片、团队形象片等
第十三式：答卷互动式
答卷互动式，群众的智慧是最好的答卷！
策划步骤；设计一次主题问卷…限时答卷活动…优选答卷内容情节摄…后期混剪
拍视频
适宜时长：5-8分钟；
适合类型：主题活动片；群体事迹片；播台评比片；工作案例创新
文案写作及结语
有了思路，具体的写作环节怎样完成？大家是不是会觉得，需要积累好几年经验之后，才会写出好的脚本？
错！至少我自己的经验告诉我，这个结论是错的
一切有为法，如梦幻泡影，如露又如电，应做如是观。
本课程无中创水印，方便做虚拟资源的赚友！
A good planning plan in the course catalogue is not only the stepping stone for your entry into the industry, but also the cornerstone of your growth. If you want to engage in video-related work, according to our years of experience, we tell you that a good camera and editing is easy to find, and a good planning is hard to find. Planning is the first step of video production, which directly affects the quality of video. A good planning plan is also the first step to obtain Party A's approval. [About the dry goods of audio-visual language communication] Before the course officially begins, I will share with you the six basic words of the planner. Keep these words in mind, and they will become the basis for your future discussions and exchanges, as well as for customers to trust and support your creation. The above six scripts, if used well, will have the effect of twice the result with half the effort. The first step: the bridge section ambush type, the bridge section ambush type, lets the burden annotate the vivid structural characteristics in the time: the plot bridge section ambush topic+the gradually sublimated reality documentary+the opening plot answer revealed; Suitable duration: 3-5 minutes; Suitable type: character story film; Company or corporate culture film; Product sentiment film; The second method: pain point solution method Learn the pain point solution method to make the hard, broad and hard more organized! Structural features: pain point expression+core mission+itemized solutions+results display suitable duration: 3-4 minutes: suitable type: enterprise promotional film; Work case promotional film; Product promotional film; The third type of team story film: interview reconstruction type interview reconstruction type, natural and real communication, can withstand the tempering of time! Structural characteristics; Throwing out valuable topics+exploring the difficulties of things+turning points and breakthroughs+creating value+extending feelings and vision. Suitable duration: 3-8 minutes; Suitable type: character story film; Product culture film; Corporate culture film; Team story film; The fourth formula: the expression of digital answers is more divergent, and the structure characteristics of digital answers are: topic numbers... digital answers reveal secrets, accommodate information points and stories... the appropriate time for emotional summary: 2-5 minutes; Suitable type: character story film; Corporate promotional film; Work case promotional film; Product promotional film; Team story film; The fifth style: parallel cross statement parallel cross statement, let the plot drive, more vivid! Structural features: find two lines from the content information and tell them in parallel. Characterize the main story content and the branch story content to reveal the secret ending by crossing one or two lines. Appropriate publicity time: 2-10 minutes; Suitable type: micro film; Micro video of personal affairs; New media segment; The sixth type: the detail detective type, the detail detective type, makes the audio-visual content more hierarchical: the fragment group section introduces a leading role to advance a group of events, the truth behind a group of events, and the appropriate length of the event ending and emotional extension: 3-8 minutes; Suitable type: micro film; Restoration of cases such as public prosecution and law; Case film of work innovation; The seventh style of entrepreneurship and patent experience sharing film: one thing shows deep feelings, one thing shows deep feelings, and witness wonderful life in details! Structural features: ritual opening+solving a matter along the sense of ritual+finding value in this matter+sublimating value; Suitable duration: 1-5 minutes; Suitable type: character story film; Product promotional film; Corporate promotional film; Team story film; The eighth style: topic reversal type The simple topic reversal of the video helps us to switch from perspective to create a different kind of mood and structure characteristics: topic event ranking analysis... inversion answer analysis... the appropriate time for emotional sublimation: 2-4 minutes; Suitable type: monologue micro film; Group promotional film; The ninth form of personal story film: multi-parallel empathy multi-parallel empathy, reasonable flexibility, let the emotion three-dimensional and vivid! Structural features: introduction of representative story segments - Fenling story with the same theme - story resonance point... suitable time for theme sublimation: 4-6 minutes; Suitable type: character story film; Group promotional film; The tenth form of the video shot by the company's promotional film: Inherit expression Inherit expression, let's immerse ourselves in the thick spiritual world! Structural features: story bedding... introduction of the role of the old generation... the story of the old generation recalls that the role of the old generation interweaves with the role of the new generation, and the role of the new generation inherits and sublimates for a suitable time; 6-10 minutes; Suitable types: material and intangible cultural heritage; The eleventh formula of the theme of two generations: future answer, future answer, let the story ferment, in time! Structural characteristics; An unforgettable ideal dialogue... came to reality... the ideal words and reality inserted... the key points of the ideal and reality connected... the sublimation of reality. Suitable duration: 3-10 minutes: suitable amount: original story; Personal story film; Emotional advertising film; Dramatic film; The twelfth style of ironic video: immersive narrative immersive narrative style, more delicate mind guide our audio-visual language! Structural features: perspective monologue introduction - perspective story bridge... perspective conversion... struggling in details... suitable time for emotional sublimation: 3-6 minutes; Suitable type: personal story film, team image film, etc. Thirteenth style: interactive answer sheet interactive answer sheet, the wisdom of the masses is the best answer sheet! Planning steps; Design a theme questionnaire... Time-limited response activity... Select the content and plot of the response... The appropriate length of the video clip shot in the later stage: 5-8 minutes; Suitable type: theme activity film; Group story film; Broadcast station evaluation film; The creative copy writing and conclusion of the work case have ideas. How to complete the specific writing link? Do you think it takes years of experience to write a good script? wrong! At least my own experience tells me that this conclusion is wrong. Everything is possible, such as dreams and bubbles, like dew and electricity. This course has no Zhongchuang Watermark, which is convenient for making friends with virtual resources!
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三十一度暴力网赚项目介绍
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