#31度网赚班# 2023电商直播带货全流程实操系统课:从起号到成熟所有阶段问题全总结!


从抖音电商人、货、场搭建,底层算法逻辑出发,详细讲解了直播间流量精细化运营策略,主播高转化话术及促单方法,三个阶段的巨量千川投放策略及计划搭建思路,口播分、店铺分提升,兴趣电商达人合作分销与矩阵号裂变思路解析,课程内容全面且系统,并且可落地实操。主要内容包括:入局必学、团队搭建、选品排品、后台实操、算法逻辑、八大起号玩法、流量承接-主播提升、数据优化、千川投流、评分提升与达人合作。

课程目录:

01.第一课:2022-2023入局直播电商必学

01.课程前言.mp4

02.(2022~2023年)直播电商现状及趋势的分析.mp4

03.直播电商经营十大误区.mp4

04.直播电商快速起号做大的正确经营逻辑.mp4

05.直播电商从0-1的布局思路.mp4

06.直播电商核心工具宝典.mp4

07.电脑直播实操教程(直播伴侣使用玩法).mp4

02.第二课:千万GMV团队如何搭建及管理

01.高转化直播带货全流程如何设计.mp4

02.1000W业绩直播带货团队的岗位如何组成.mp4

03.如何合理制定直播团队各岗位KPI薪酬激励方案.mp4

03.第三课:数据化选品定价排品测品策略是什么

01.大数据选品的思路和方法是什么.mp4

02.什么是优秀的选品逻辑和定价技巧.mp4

03.如何通过直播间测试确定高度适配的商品.mp4

04.如何通过合理的排品方式快速提升直播间带货数据.mp4

05.快速打造爆品的思维和路径.mp4

04.第四课:抖店及白应后台与中控实操技巧

01.如何开通抖店及要注意事项是什么?.mp4

02.抖店后台常用的工具有哪些.mp4

03.抖店商品的创建与上下架管理.mp4

04.五大营销工具-如何创建和运用优惠券.mp4

05.五大营销工具-如何创建和运用限时限购.mp4

06.五大营销工具-如何创建和运用满减.mp4

07.五大营销工具-如何设置定时开售.mp4

08.五大营销工具-如何创建购物红包.mp4

09.如何做好店铺装修与售后保障服务.mp4

10.巨量百应实操-中控上架商品及发优惠券.mp4

11.巨量百应实操-直播间商品管理.mp4

12.巨量百应实操-直播间发优惠券.mp4

13.中控辅助回应话术技巧.mp4

05.第五课:抖音推流算法逻辑与营销玩法大全

01.电商直播推流算法与逻辑是什么.mp4

02.如何快速突破流量层级.mp4

03.如何获得直播平台精准推流.mp4

04.营销策划思维之超级符号是什么.mp4

05.直播间高转化营销玩法大全.mp4

06.如何做好大型直播间的整体策划.mp4

06.第六课:电商直播带货冷启动八大起号玩法

01.直播账号冷启动开播前准备有哪些.mp4

02.为什么电商直播要破冷启动账号.mp4

03.新账号直播0到1起号如何规划.mp4

04.八大起号玩法-(一)7天螺旋起号玩法.mp4

05.八大起号玩法-(二)福袋卡广场起号玩法.mp4

06.八大起号玩法-(三)活动起号玩法.mp4

07.八大起号玩法-(四)极度垂直起号玩法.mp4

08.八大起号玩法-(五)千川投流垂直起号玩法.mp4

09.八大起号玩法-(六)兴趣电商内容起号玩法.mp4

10.八大起号玩法-(七)7天正价起号玩法.mp4

11.八大起号玩法-(八)流量预分配起号玩法.mp4

12.流量预分配快速破冷启玩法实操解析.mp4

07.第七课:如何提升主播能力做好流量承接转化

01.如何提高你直播间在线人数.mp4

02.如何直播顺利转正价商品.mp4

03.如何从0-1孵化培养优秀主播.mp4

04.主播掌握好这几项技能事半功倍.mp4

05.如何掌握并拆解同行高转化话术脚本.mp4

06.如何量身定制属于自己的直播带货话术.mp4

07.如何快速掌握直播间实时的更新玩法.mp4

08.第八课:如何数据化运营提升带货直播流量

01.电商直播有哪五大数据看板平台.mp4

02.分析电商直播流量关键看哪些核心数据.mp4

03.如何通过直播数据复盘分析优化.mp4

04.如何通过数据化运营优化提升直播流量.mp4

05.有效提升直播间人气的留存技巧大全.mp4

06.有效提升直播间成交的方法大全.mp4

07.一套99%有效拉时长的技巧.mp4

09.第九课:如何做好电商直播付费流量全方位运营

01.如何快速掌握付费流量投放工具及投流逻辑.mp4

02.如何掌握小店随心推拉爆直播间的技巧.mp4

03.如何快速创建高跑量精准的千川投流计划.mp4

04.如何做好巨量千川数据解析及优化思路.mp4

05.如何四频共振做好直播间全链路长效稳健流量运营.mp4

10.第十课:抖店评分及精选联盟拓展运营与矩阵号搭建运营

01.抖店运营与店铺评分提升.mp4

02.如何开通精选联盟及合作计划的创建.mp4

03.如何通过精选联盟合作拓展实现爆发式增长.mp4

04.直播矩阵账号搭建运营模式.mp4

Starting from the construction of Tiktok e-commerce merchants, goods and markets, and the underlying algorithm logic, the paper explains in detail the flow refinement operation strategy of the live broadcast room, the anchor’s high conversion scripts and order promotion methods, the huge amount of thousands of rivers in the three stages of delivery strategy and plan building ideas, the promotion of oral broadcast points and store points, the analysis of cooperation distribution and matrix number fission ideas of Xingqu e-commerce talent, the course content is comprehensive and systematic, and can be put into practice. The main contents include: entry must learn, team building, product selection and arrangement, background practice, algorithm logic, eight starting number playing methods, traffic acceptance – anchor improvement, data optimization, Qianchuan investment, score improvement and cooperation with talent. Course Directory: 01. Lesson 1: 2022-2023 A Must Learn for Live Broadcasting E-commerce 01. Course Foreword. mp402. (2022-2023) Analysis of the Current Situation and Trend of Live Broadcasting E-commerce. mp403. Ten Mistakes in Live Broadcasting E-commerce Business. mp404. Correct Business Logic for Live Broadcasting E-commerce to Become Larger Quickly. mp405. Layout Ideas for Live Broadcasting E-commerce from 0-1. mp406. Core Tools of Live Broadcasting E-commerce. mp407. Practical Course of Computer Live Broadcasting (Play Method for Live Broadcasting Partners) . mp402. Lesson 2: How to build and manage a ten million GMV team 01. How to design the whole process of high conversion live streaming with goods. mp402.1000W How to organize the posts of the live streaming with goods team. mp403. How to reasonably formulate KPI salary incentive schemes for each post of the live streaming team. mp403. Lesson 3: What is the strategy of data selection pricing and product testing 01. What is the idea and method of big data selection. mp402. What is the excellent product selection logic and pricing skills. mp403. For example How to Determine Highly Suitable Commodities through Live Studio Test.mp404. How to Quickly Improve the Data of Goods Carried in the Live Studio through a Reasonable Layout Method.mp405. The Thinking and Path to Quickly Create Explosives. mp404. Lesson 4: Practical Skills of Shake Shop and Bai Ying’s Background and Central Control 01. How to Open Shake Shop and What are the Precautions Mp402. What are the common tools used in the backstage of the Shoppet. mp403. How to Create and Manage Shoppet Commodities. mp404. Five Marketing Tools – How to Create and Use Coupons. mp405. Five Marketing Tools – How to Create and Use Time Limit Purchase. mp406. Five Marketing Tools – How to Create and Use Full Reduction. mp407. Five Marketing Tools – How to Set Time Sales. mp408. Five Marketing Tools – How to Create Shopping Bonuses. mp409. How to Do a Good Job in Shop Decoration and After sales Insurance Obstructive Service.mp410. Massive Baiying Practical Operation – Central Control Products on the Shelf and Coupons.mp411. Massive Baiying Practical Operation – Product Management in the Live Studio. mp412. Massive Baiying Practical Operation – Live Studio Coupons.mp413. Central Control Assisted Response Calling Skill. mp405. Lesson 5: Tiktok Streaming Algorithm Logic and Marketing Play Daquan 01. What is the Algorithm and Logic of E-Commerce Live Streaming. mp402. How to Quickly Break Through the Traffic Hierarchy. mp403. How to Get Accurate Streaming on the Live Platform. mp404. Business What is the super symbol of marketing planning thinking.mp405. A complete set of high transformation marketing playing.mp406. How to do a good job in the overall planning of large live broadcasting rooms.mp406. Lesson 6: How to launch the eight start numbers of e-commerce live broadcasting with cargo cold starting01. What are the preparations before the launch of live broadcasting account cold starting.mp402. Why should e-commerce live broadcasting break the cold start account.mp403. How to plan the live broadcasting of new accounts from 0 to 1. mp404. How to plan the eight start numbers of live broadcasting – (I) 7-Day Spiral Start Play.mp405. Eight Start Plays – (II) Fukuoka Square Start Plays. mp406. Eight Start Plays – (III) Activity Start Plays. mp407. Eight Start Plays – (IV) Extreme Vertical Start Plays. mp408. Eight Start Plays – (V) Qianchuan Investment Vertical Start Plays. mp409. Eight Start Plays – (VI) Interest in E-commerce Content Start Plays. mp410. Eight Start Plays – (VII) 7-Day Regular Price Starting Number Playing.mp411. Eight Starting Number Plays – (VIII) Traffic Pre allocation Start Number Playing.mp412. Traffic Pre allocation Quick Breaking Cold Start Playing.mp407. Lesson 7: How to Improve the Anchor’s Ability to Take Traffic 01. How to Increase the Number of Online People in Your Live Studio. mp402. How to Live the Live Broadcast to Become a Regular Price Merchandise. mp403. How to Incubate and Cultivate Excellent Anchors from 0-1. mp404. How to Master These Skills with Half the Effort. mp405. How to Master and Disassemble the Peer High Conversion Script. mp406. How to Customize Make your own live video with cargo. mp407. How to quickly master the real-time updating and playing method of the live broadcast room. mp408. Lesson 8: How to improve the live video traffic with cargo through data-driven operation. 01. What are the five data kanban platforms for e-commerce live broadcast. mp402. What core data do you need to see when analyzing the live video traffic of e-commerce? Mp403. How to analyze and optimize the live data. mp404. How to improve the live video traffic through data-driven operation optimization. mp405. Effectively improve the popularity of the live broadcast room A Complete Collection of Retention Skills of. mp406. A Complete Collection of Methods to Effectively Improve the Closing of Live Studio. mp407. A Set of 99% Effective Time Delay Skills. mp409. Lesson 9: How to Do a Good Job in the Comprehensive Operation of E-Commerce Live Broadcast Payment Traffic 01. How to Quickly Master the Payment Traffic Delivery Tool and the Investment Logic. mp402. How to Master the Skills of Small Stores to Push and Pull Open Live Studio at Their Will. mp403. How to Quickly Create a High Volume and Accurate Qianchuan Investment Plan. mp404. How to Do a Great Job in Qianchuan Data Solution Analysis and Optimization Thinking. mp405. How to do a good job in the full link long-term stable traffic operation of the live broadcast room through the four frequency resonance. mp410. Lesson 10: Shake Shop Score and Select Alliance Expansion Operation and Matrix Number Construction Operation 01. Shake Shop Operation and Store Score Improvement. mp402. How to open select alliance and create cooperation plan. mp403. How to achieve explosive growth through select alliance cooperation expansion. mp404. Live Matrix Account Construction Operation Mode.mp4
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