#31度网赚班# 2022小红书高阶训练营:爆文制造技巧,低预算高roi投放技巧,内容营销思维


如果你对于小红书运营

有以下困惑

小红书不会做

内容矩阵布局大,但种草效果数据差

小红书做不好

小红书数据不错,但店铺转化率低

小红书预算少

预算规划混乱,实际投入远超预算

学完课后,你能解决啥?

小红书爆文的制造技巧

低预算高ROI投放技巧

拥有受益一生的内容营销思维

小红书超强密训营,爆文制造技巧,低预算高roi投放技巧,内容营销思维

课程详情

老王—内容营销打造超级品牌力

一、内容营销底层基础构筑

1.产品差异化

2.产品卖点

-作业:提炼产品卖点

3.用户语言翻译

-作业:产品卖点翻译

沈不装——小红书投放体系全分享

二、团队组建:人才选择与考核

1.认知力——三个诉求

2.策略能力——商品营销与内容创意

-选品怎么选?

-竞品分析如何做?

-商品营销及内容创意策略

3.驱动力—打造自驱团队

4.专业能力—PR\BD\PS等

5.人才招聘—职能匹配与招聘技巧

三、内容生产:如何打造爆文

1.内容方向:生产好内容与制作brief

-先有内容方向还是达人矩阵

-什么样的内容才是好内容(爆文逻辑)

-如何生产好内容

-如何制作brief

-作业:每组制作brief,互相点评,老师输出结论

2.内容升级——差异化与品牌化

-作业:每组分享,自己的内容如何品牌化

3.内容赋能—产品企划与渠道

-内容赋能产品企划

-内容素材赋能渠道

四、达人沟通:如何实现合作效果最大化

1.达人矩阵如何确定

2.达人共创—甄选与内容共创技巧

-达人甄选技巧

-不同量级达人如何bd

-如何跟达人共创内容

五、高阶运营

1.内容如何与电商承接

-关键词策略

-详情页承接

-数据复盘

2.如何用好mcn——沟通技巧

3.如何做好产品置换

4.如何识别和培养有okr精神的内容营销操盘手

李庚——高ROl的小红书推广技巧

六、小红书极致ROI投放

1.我对小红书投放的个人看法

2.如何筛选最适合投放的内容

3.小红书的投放工具及分发逻辑

4.测试及满足投放的基础数据

5.如何优化投放计划精控roi

6.大促节点的投放布局

7.企业号在投放中起到的作用以及如何使用

七、策略与预算

1.明白自己的诉求及产品的市场容量

2.正确的规划怎么做

-作业:根据自身的产品做一个可执行小红书推广策略

3.预算如何分配

4.什么情况下加大预算

八、数据及复盘

1.科学化搭建自己的数据监控模型

2.通过数据评判高转化内容

3.数据报表怎么做,怎么评判小红书投放效果。

If you have the following doubts about the operation of Little Red Book, Little Red Book will not do a big content matrix layout, but the grass planting effect data is poor, Little Red Book can not do a good job, Little Red Book data is good, but the store conversion rate is low, Little Red Book budget is small, budget planning is chaotic, and the actual investment is far more than the budget. What can you solve after learning? The production skills of Xiaohongshu’s explosive articles are low budget and high ROI. It has benefited from a lifetime of content marketing thinking. Xiaohongshu’s super intensive training camp, explosive article production skills, low budget and high ROI delivery skills, and details of content marketing thinking courses Lao Wang – Content marketing to create a super brand Underlying foundation construction of content marketing 1. Product differentiation 2. Product selling point – operation: refining product selling point 3. User language translation – operation: product selling point translation Shen Buzhuang – small red book launch system full sharing 2. Team formation: talent selection and assessment 1. Cognition – three appeals 2. Strategic ability – commodity marketing and content creativity – how to select products- How to conduct competitive product analysis- Commodity marketing and content creativity strategy 3. Driving force – building a self driven team 4. Professional competence – PR BD PS, etc. 5. Talent recruitment – function matching and recruitment skills 3. Content production: how to create a blockbuster 1. Content direction: produce good content and make brief – content direction first or talent matrix – what kind of content is good content (logic of blockbuster) – how to produce good content – how to make brief – homework: each group makes brief, comments on each other, Teacher output conclusions 2. Content upgrading – differentiation and branding – homework: each group shares, how to brand their own content 3. Content empowerment – product planning and channels – content empowerment – product planning – content material empowerment channels 4 Talent communication: how to maximize the cooperation effect 1. How to determine the talent matrix 2. Talent co creation – selection and content co creation skills – talent selection skills – how to create content with different magnitudes of talent bd – how to create content with talent 5 High level operation 1. How to undertake content with e-commerce – keyword strategy – details page undertaking – data re inventory 2. How to make good use of mcn – communication skills 3. How to do a good job in product replacement 4. How to identify and cultivate content marketing operators with okr spirit Li Geng – Gao ROl’s small red book promotion skills 6 Extreme ROI launch of small red books 1. My personal opinion on the launch of small red books 2. How to screen the content most suitable for launch 3. Launch tools and distribution logic of small red books 4. Testing and meeting the basic data of launch 5. How to optimize the launch plan and fine control roi 6. Launch layout of big promotion nodes 7. The role of enterprise number in launch and how to use it 7 Strategy and budget 1. Understand your own demands and the market capacity of your products 2. How to do the right planning – homework: make an executable promotion strategy for small red books based on your own products 3. How to allocate the budget 4. Increase the budget 8. Data and re inventory under what circumstances 1. Scientifically build your own data monitoring model 2. Evaluate high conversion content through data 3. How to do data reports and how to evaluate the launch effect of small red books.
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