#31度网赚班# 1亿美金站长阿发独立站淘金社，Facebook投放和独立站方面的知识和实操经验

#31度网赚班# 1亿美金站长阿发独立站淘金社，Facebook投放和独立站方面的知识和实操经验

课程简介

课程由阿发老师和Peter老师主讲的独立站淘金社官网售价799元

阿发老师经手过1亿美金预算的自建站操盘手；Fordeal前渠道投放负责人；中国出海50强品牌前自建站负责人；操盘过多个不同行业的爆品站，精品站和品牌站；操盘的某自建站月销售额超200万美金。

Peter老师：四年Facebook广告投放经验，累计投放超过3000万美金预算，现就职于某美股上市互联网公司

课程包括以下章节：

1、Facebook广告测试和优化

2、Facebook广告人群定位

3、Facebok广告-扩量

4、Facebook CBO(Campaign Budget Optimization)广告

5、Facebook其他Tips

6、独立站选品

7、独立站落地页优化

8、独立站EDM邮件营销

9、独立站其他tips

阿发-独立站淘金社

课程收获：

你可以第一时间获得国内外最顶尖的Facebook投放和独立站方面的知识和实操经验，这些都是来源于我自己的实践以及国内外相关领域的顶级资源，目前已更新超过100篇精华文章，内容涵盖：

70%Facebook广告投放相关，包含1.Facebook广告算法2.Facebook广告测试策略3.Facebook广告优化策略4.Facebook广告起量策略5.广告素材制作6.广告文案写作7.人群定位8.落地页优化9.其他和Facebook投放相关的问题

30%独立站相关:1.独立站的定位和未来方向判断2.独立站站的运营策略3.独立站转化率的提升4.独立站客单价的提高5.独立站品牌营销6.Email营销7.其他和独立站站相关的问题.

适合人群：想入门或进一步精进自己Facebook广告投放，独立站推广运营等方面技能的人

课程目录

阿发-独立站淘金社

├1.Facebook广告测试和优化

测试之前的准备及产生爆款的基础方法论.pdf

1.1ROAS计算表.xlsx

文案和落地页里常用的Call To Action.pdf

11.1文案和素材创作的基础5模块法.pdf

11.2文案和素材创作的基础5模块法.pdf

12.1帮你激发素材和文案的灵感的表格.pdf

12.2当没有素材和文案的灵感时可以拿出来看的表格.xlsx

高客单商品跑法.pdf

一个科学分析和测试素材的流程.pdf

2.1一个科学的FB广告从0到1的测试方法(2020年8月更新版).pdf

2.2一个科学的FB广告从0到1的测试方法(2020年8月更新版).pdf

测试中的数据分析及调整优化.pdf

同一产品怎么找到不同的推广角度.pdf

FB广告自动优化规则入门指南.pdf

6.1 Dynamic Creative动态素材何时使用，以及如何提取动态素材中的单一post id.pdf

6.2 Dynamic Creative动态素材何时使用，以及如何提取动态素材中的单一post id.pdf

6.3.jpg

7.1 Dynamic Creative动态素材预估表现评分计算器.pdf

7.2 Dynamic Creative动态素材预估表现评分计算器.xlsx

如何计算一条广告的负面反馈值.pdf

9.1海量的前人验证过的，比较好用的广告文案词.pdf

9.2 Power Words.pdf

├2.Facebook广告人群定位

1.人群定位基础.pdf

Detailed Targeting人群定位(1).pdf

Detailed Targeting人群定位(2).pdf

Detailed Targeting人群定位(3).pdf

Detailed Targeting人群定位(4).pdf

Detailed Targeting人群定位(5).pdf

7.Detailed Targeting人群定位(6).pdf

8.常用的Custom Audience(种子用户)和Lookalike Audience（相似受众）列表.pdf

├3.Facebok广告-扩量

Facebook广告扩量方法大全.pdf

Facebook广告扩量方法大全.pdf

手动出价在扩量汇总的应用.pdf

已有百万级用户量的较老的App产品如何继续扩量.pdf

4.1 Facebook广告可以定位的User Device列表.xlsx

4.既容易起量，且单价又低的App扩量方法.pdf

├4.Facebook CBO(Campaign Budget Optimization)广告

CBO基础测试优化.pdf

1.1测试的基本方法.pdf

FB广告CBO测试模型1.pdf

2.1 CBO Strategy-2.pdf

CBO扩量方法.pdf

3.1 FB广告扩量.pdf

4.CBO App Install迭代思路.pdf

├5.Facebook其他Tips

可以参考的4种FB和Instagram的Organic Post的样式.pdf

1.1Organic Post参考模板.zip

FB广告防封，合规指南（2）广告.pdf

10.1 FB广告防封，合规指南（2）广告.pdf

11 FB广告防封，合规指南（3）被封了怎么办.pdf

11.1 FB广告防封，合规指南（3）被封了怎么办.pdf

11.2申诉模板.pdf

11.3申诉模板截图.png

12如何解决iOS 14之后Facebook广告平台数据不准的问题.pdf

12.1文中链接.xlsx

12.2【8】史上最强独立站入门教程-Google谷歌广告入门.pdf

BM和网域的问题如何解决（1）.pdf

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BM和网域的问题如何解决（2）.pdf

14.1网域移除.zip

投放日常问题解答2021年5月7日.pdf

15.1投放日常问题解答2021年5月7日.pdf

15.1.1链接.pdf

16.1对抗fb广告的不持续性.pdf

16.对抗FB广告的不持续性.pdf

4个对抗20%text限制的方法.pdf

如何批量隐藏广告下的负面评论.pdf

3.1 page negative keywords.xlsx

Facebook个人号，养号注意点.pdf

4.1 Facebook个人号，养号注意点.png

FB投放遇到瓶颈怎么办.pdf

5.1 FB投放遇到瓶颈怎么办.pdf

是否需要关注学习受限这个指标.pdf

一个超详细的黑五投放案例复盘.pdf

7.1 TRS FB Ads Case Study-For Afaalpha.pdf

7.2一个超详细的黑五投放案例复盘CA(Custom Audience)和LLA(Lookalike Audience).pdf

iOS 14对Facebook广告到底有什么影响.pdf

FB广告防封，合规指南（1）基础.pdf

9.1 FB广告防封，合规指南（1）基础.pdf

9.2如何看post的负面反馈.pdf

├6.独立站选品

选品的基础及开始选品前的注意事项.pdf

新选品方法5.pdf

10.1新选品方法5：另一个小工具.pdf

新选品方法6.pdf

11.1.pdf

12.1新选品方法7：几个小工具，网站和插件.pdf

12.新选品方法7.pdf

选品的标准.pdf

2.1.链接.xlsx

2.2选品的标准（1）.rar

包含8大渠道的独立站选品系统.pdf

4一个杀手锏级的独立站选品方法.pdf

最新国外大卖独立站列表以及热销产品.pdf

5.1 200+趋势热销爆品及100+爆品独立站全部资料by阿发Alpha.zip

新选品方法1.pdf

6.1新选品方法1.pdf

新选品方法2.pdf

7.2新选品方法2.pdf

新选品方法3.pdf

8.1新选品方法3：一个工具.pdf

新选品方法4.pdf

9.1新选品方法4：另一个小工具.pdf

├7.独立站落地页优化

落地页的本质.pdf

如何在任何shopify页面里自动帮用户输入折扣码.pdf

10.1如何在任何shopify页面里自动帮用户输入折扣码.pdf

11.如何做不改代码就做出超专业级别的页面.pdf

如何科学得的提升转化率.pdf

2.1落地页分享.rar

如何科学得提升客单价.pdf

3.1落地页分享.rar

8个提升转化率的小tips.pdf

一个免费的可以做落地页各种类型A B测试的工具.pdf

一个关于页面转化率的详细研究报告.pdf

6.1.DC360_How-to-Boost-Conversion-Rates.pdf

一个提升客单价的小秘诀.pdf

9.1一个提升客单价的小秘诀.pdf

├8.独立站EDM邮件营销

独立站EDM邮件营销入门1.pdf

2.1EDM.pdf

2.独立站EDM邮件营销入门2.pdf

├9.独立站其他tips

整体投放端测试点梳理.pdf

1.1整体投放端测试点梳理.png

如何计算投手提成以及防止培养好的投手独立创业.pdf

自己自投还是找代投公司代投？.pdf

如何保证BM和personal profile的安全.pdf

一个比较特别的在FB上进行的项目冷启动方法.pdf

13.1一个比较特别的在FB上进行的项目冷启动方法.pdf

一个了解用户需求的神器.pdf

一个做精美数据gif图的小工具.pdf

一个可以参考的促销活动(主要针对时尚类产品).pdf

一份电商独立站的优化事项清单checklist.pdf

17.1E-commerce Optimization Checklist.xlsx

谷歌关键词广告拓词入门.pdf

绩效考核目标如何制定.pdf

DTC品牌汇总+不同niche生态分析.pdf

2.1DTC生态全景分析图2020年1月.xlsx

2.2DTC品牌汇总2020年1月.xlsx

独立站及FB广告日常数据追踪.pdf

20.1独立站及FB广告日常数据追踪.xlsx

和本地商家工厂如何谈合作.pdf

如何选择代理.pdf

200+趋势热销爆品及100+爆品独立站全部资料.pdf

23.1 TRS FB Ads Case Study-For Afaalpha.pdf

一个超低成本获取流量的方法（并非打广告）.pdf

24.1一个超低成本获取流量的方法（并非打广告）.pdf

最全的修改搜索引擎search from地址的方法（包括Google以及Bing）_20221015_155544.pdf

最全的修改搜索引擎search from地址的方法（包括Google以及Bing）.pdf

25.1最全的修改搜索引擎search from地址的方法（包括Google以及Bing）.pdf

独立站如何建立门槛.pdf

独立站如何吸引用户注册.pdf

如何制定拆解独立站的目标.pdf

29.高客单价推广需要注意什么.pdf

超有设计感的shopify独立站汇总.pdf

教科书级别的踩坑案例（不要再踩这些坑）.pdf

没有明显特点的服装如何打造垂直站.pdf

女士饰品站投放注意点.pdf

新手如何入局女装独立站.pdf

Tiktok能灌出大的垂直站么？.pdf

服装站投放中的三点疑惑及解答.pdf

做爆品站模式的人职业发展如何规划.pdf

如何判断一个品类更适合做谷歌广告还是fb广告.pdf

37.1如何判断一个品类更适合做谷歌广告还是fb广告.pdf

300美金的高客单产品如何进行Facebook的测试.pdf

38.1 300美金的高客单产品如何进行Facebook的测试.pdf

38.2 300美金的高客单产品如何进行Facebook的测试.pdf

38.3 300美金的高客单产品如何进行Facebook的测试.pdf

新店铺选品测试应该如何安排.pdf

如何刷page评分.pdf

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做自己的品牌如何找到切入点.pdf

40.1做自己的品牌如何找到切入点.pdf

成人用品流量渠道及收款.pdf

商品KPI计算表.pdf

5.1商品KPI计算表.xlsx

高客单价产品基础入门+3种基础推荐跑法.pdf

6.1.png

超好用的FB账号被封后的申诉信件.pdf

FB各种申诉入口集合.pdf

circumventing systems被封原因.pdf

├阿发-独立站淘金社

被坑了3万美金之后，我发现了独立站代投不靠谱的真相.pdf

iOS 14对Facebook广告的影响及应对策略全指南.pdf

独立站提升利润20%的最快方法居然是提价？.pdf

如何用投放的思维脱单_.pdf

【2】史上最强独立站入门教程-如何选择垂直细分领域（Niche）.pdf

Jack Lin（老林）请停止对我的抄袭.pdf

失去5个月销700万级的大站后，我如何用120天的时间再造一个月销1500万级的新站.pdf

【3】史上最强独立站入门教程-如何选品.pdf

【4】史上最强独立站入门教程-如何搞定供应商和发货.pdf

独立站9大选品方法+4种垂直细分领域选择技巧万字干货长文.pdf

1【瓜叔专访】六人团队，月销200多万美金，专业FB投手带来2019年最有诚意的投放经验谈.pdf

Facebook投手的自我修养.pdf

【5】史上最强独立站入门教程-新手如何创建一个跨境电商独立站（保姆级教学）.pdf

【6】史上最强独立站入门教程-投放的基础逻辑和基本功.pdf

【7】史上最强独立站入门教程-Facebook广告入门（修订版）.pdf

【8】史上最强独立站入门教程-Google谷歌广告入门.pdf

【9】史上最强独立站入门教程-Tiktok广告入门.pdf

【10】史上最强独立站入门教程-Email Marketing邮件营销入门.pdf

【11】史上最强独立站入门教程-SEO搜索引擎优化入门.pdf

1亿美金站长阿发的自我介绍(2021年10月更新).pdf

投手的职业发展道路规划.pdf

独立站做了六个月花了20w只出了五单正常吗？.pdf

3.投放的基础逻辑.pdf

1亿美金站长阿发的自我介绍(2022年1月更新).pdf

品如何选？FB广告如何推？落地页如何优化？这个星球里都有答案（2022年1月版）.pdf

微信的视频号，Facebook的Reels.pdf

品如何选？FB广告如何推？落地页如何优化？这个星球里都有答案（2022年2月版）.pdf

低预算如何玩转独立站流量.pdf

品如何选？FB广告如何推？落地页如何优化？这个星球里都有答案（2022年7月版）.pdf

揭秘千万播放Tiktok广告背后的小心机.pdf

这也能卖？8月离谱产品大赏.pdf

做爆品站3年，没赚到钱还压力山大，是否要坚持？.pdf

Paypal企业账户无法接受个人交易？别慌，事实并不像你想的那样.pdf

4.从滑雪装备小卖家到1000亿美金上市公司-Shopify的封神之路.pdf

品如何选？FB广告如何推？落地页如何优化？这个星球里都有答案（2022年8月版）.pdf

41(10万字+500张配图)全网最系统的跨境电商独立站新手入门教程.pdf

41-1..【1】史上最强独立站入门教程-独立站的商业模式.pdf

41-10.【10】史上最强独立站入门教程-Email Marketing邮件营销入门.pdf

41-11.【11】史上最强独立站入门教程-SEO搜索引擎优化入门.pdf

41-12.低预算如何玩转独立站流量.pdf

41-13.失去5个月销700万级的大站后，我如何用120天的时间再造一个月销1500万级的新站.pdf

41-14.独立站做了六个月花了20w只出了五单正常吗？.pdf

41-15.50+垂直品类独立站后台真实销量数据大揭秘.pdf

41-16.被坑了3万美金之后，我发现了独立站代投不靠谱的真相.pdf

41-2.【2】史上最强独立站入门教程-如何选择垂直细分领域（Niche）.pdf

41-3.【3】史上最强独立站入门教程-如何选品.pdf

41-4.【4】史上最强独立站入门教程-如何搞定供应商和发货.pdf

41-5.【5】史上最强独立站入门教程-新手如何创建一个跨境电商独立站（保姆级教学）.pdf

41-6.【6】史上最强独立站入门教程-投放的基础逻辑和基本功.pdf

41-7.【7】史上最强独立站入门教程-Facebook广告入门（修订版）.pdf

41-8.【8】史上最强独立站入门教程-Google谷歌广告入门.pdf

41-9.【9】史上最强独立站入门教程-Tiktok广告入门.pdf

5.【0】史上最强独立站入门教程-开篇介绍.pdf

6.【1】史上最强独立站入门教程-独立站的商业模式.pdf

7.亿级大卖的24个私藏技巧，让你独立站的黑五销量翻倍(5000字长文).pdf

200+趋势热销爆品及100+爆品独立站网址和广告资料免费领取(全部为阿发个人手动筛选).pdf

50+垂直品类独立站后台真实销量数据大揭秘.pdf

Course introduction The independent station Taojin official website of teacher Afa and teacher Peter taught the course. The price is 799 yuan. Teacher Afa has handled a self built station operator with a budget of 100 million dollars; Person in charge of channel launch before Fordeal; Former head of self built station of China's top 50 overseas brands; There are many explosive product stations, boutique stations and brand stations in different industries; The monthly sales of a self built station for trading exceeded 2 million dollars. Teacher Peter: Four years of experience in advertising on Facebook, with a cumulative budget of more than 30 million US dollars. Now working in a US listed Internet company, the course includes the following chapters: 1. Facebook advertising testing and optimization 2. Facebook advertising crowd positioning 3. Facebook advertising - expansion 4. Facebook CBO (Campaign Budget Optimization) advertising 5. Other Facebook Tips6. Optional products for independent stations 7. Optimization of landing pages for independent stations 8. EDM email marketing for independent stations 9 Other tips of independent station AFA independent station gold rush course harvest: you can get the knowledge and practical experience of the top Facebook delivery and independent station at home and abroad at the first time. These are from my own practice and top resources in related fields at home and abroad. At present, more than 100 essence articles have been updated, covering: 70% of Facebook advertising related, Including 1. Facebook advertising algorithm 2. Facebook advertising test strategy 3. Facebook advertising optimization strategy 4. Facebook advertising volume strategy 5. Advertising material production 6. Advertising copy writing 7. Crowd positioning 8. Landing page optimization 9. Other issues related to Facebook launch 30% Independent station related: 1. Positioning and future direction judgment of independent stations 2. Operation strategy of independent stations 3. Improvement of conversion rate of independent stations 4. Improvement of unit price of independent stations 5. Independent station brand marketing 6. Emai Marketing 7. Other problems related to independent stations Suitable for people: Course directory of Afa Independent Station Gold Rushing Club for people who want to get started or further improve their skills in Facebook advertising, promotion and operation of independent stations and other aspects. 1. Preparation before Facebook advertising test and optimization test and basic methodology for generating blockbuster money. pdf 1.1 ROAS calculation table Call To Action.pdf11.1 Commonly used in xlsx copywriting and landing page.pdf11.1 Basic 5 module method for copywriting and material creation.pdf11.2 Basic 5 module method for copywriting and material creation.pdf12.1 Table to help you stimulate inspiration for materials and copywriting. pdf 12.2 Table to look at when there is no inspiration for materials and copywriting. xlsx method for running high ticket merchandise.pdf A scientific process for analyzing and testing materials. pdf 2.1 A scientific test method for FB advertising from 0 to 1 (Updated in August 2020). pdf 2.2 A scientific testing method for FB advertising from 0 to 1 (updated in August 2020). pdf Data analysis and adjustment optimization in testing. pdf How to find different promotion angles for the same product. pdf Introduction Guide to Automatic Optimization Rules for FB Advertisement.pdf6.1 When to use Dynamic Creative dynamic material, and how to extract a single post id.pdf6.2 When to use Dynamic Creative dynamic material, And how to extract a single post id.pdf6.3.jpg7.1 Dynamic Creative Dynamic Material Estimated Performance Scoring Calculator.pdf7.2 Dynamic Creative Dynamic Material Estimated Performance Scoring Calculator.xlsx How to calculate the negative feedback value of an advertisement. pdf 9.1 A large number of previously verified and better used advertising copywords.pdf 9.2 Power Words.pdf ¶ 2. 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The fastest way to increase profits by 20% for pdf independent stations is to raise prices How can pdf get rid of orders with the thought of launching Pdf [2] Introduction to the strongest independent station in history - how to choose a vertical subdivision field (Niche) Please stop copying me After the loss of a major station with a sales volume of 7 million in five months, how can I spend 120 days to build a new station with a sales volume of 15 million in one month? 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