A series of tutorials on Douyin’s same-city exploration store number, leveraging the super gameplay of local cakes
When playing Douyin, if half of the cake is in e-commerce, the other half of the cake is in the same city. The O2O concept that was put forward ten years ago has been completely implemented in Douyin. Perhaps because of a video of Douyin, it has made a big pond. A must-visit “sea view” check-in place for adults, a restaurant with a weird style, may have a long queue at the door because of a video. This cake is something that many local businesses could not predict.
Now the docking of online traffic and offline traffic in the same city has entered a mature stage.
There is no need to persuade the business to talk about cooperation. It is good to popularize Douyin, because the promotion of Douyin has become a marketing standard for merchants. For example, on the streets of Guangzhou, there are newly opened small restaurants, 9 out of 10 restaurants. There is a demand for Douyin promotion. This is the market. This market will accelerate its expansion in second-tier cities, third-tier cities, and even small counties.
How to do the same city number?
I hope that I will publish this series of (five sections) tutorials, which will enable you to learn the basic logic of content production, operation starting number, and realization.