Special training camp for cross-border e-commerce and product directors, industry leaders jointly research and develop to solve industry bottlenecks
Dear sellers, have you encountered the following problems in product selection?
How to systematically solve the problems of product development and evaluation?
Is there really a methodology with an 80% success rate of product selection?
How does the Red Sea category find market opportunities?
A lot of product promotion fees have been spent, but the product has not exploded?
How can the target category discover potential explosive products in the market?
There is no black technology in operation, and competitive advantage depends on products. Has the era of supply chain come?
Product development is the core element of the future of the cross-border e-commerce industry.
For an excellent company, continuous stability, a corresponding success rate, and a mature product development system are very important.
The course developer of the product director training camp has rich experience in supply chain management, factory management and front-end product operation and promotion. In order to better improve the key element indicators of the enterprise, I hope to help by creating a set of product development methodology Product development has a certain operational thinking, operations have a certain product thinking, and higher-level management has a product system thinking.
The Product Director Special Training Camp is a high-end Amazon market research product selection course carefully created by Fenghuo Cross-border, which is jointly released by well-known institutions such as Zhiwubuyan Cross-border E-commerce Community, AMZ123, and Gulu Park.
02 Section 1 Introduction to Market Research (01)
03 Section 1 Introduction to Market Research (02)
04 Section 1 Introduction to Market Research (03)
05Section 2 Market Research Preparation_Determining Objects and Decomposing Research Tasks Three Essential Elements of Product Definition
06 Section III (01): Keywords, positioning of upper and lower competing products, analysis of six product attributes
07 Section 3 (02)_Keywords, positioning of the upper and lower competitors, analysis of the six major product attributes
08 Section 3 (03)_Keywords, positioning of upper and lower competitive products, analysis of six product attributes
09 Section 4 (01_ Market Capacity Analysis
10 Section 4 (02)_Analysis of Market Capacity
11 Section 4 (03)_Analysis of Market Capacity
28Section 16_Quick Research Method
29 Section 17 _ The core points of product upgrade
30 Section 18 _ Examples of product upgrade methods
31 Section 19 _ Main methods of product differentiation
32 Section 20 _ Examples of techniques for product differentiation