这里记录每周值得分享的科技内容，周五发布。Here is a record of the scientific and technological content worth sharing every week, and it will be released on Friday.
Cover image Dezeen, an internationally renowned architectural design website, selects various types of the world's best buildings every year. This year's world's best cultural building was awarded to the Heilongjiang Yabuli International Conference Center. It is located in the ski resort among the mountains. A large undulating white roof covers the venue. (Via)
This week's topic: Will Metaverse succeed? Not long ago, Facebook boss Zuckerberg gave an interview.
The reporter asked, why does your company change its name to Meta?
The implication of the reporter's words is that something as illusory as the meta universe is a concept concocted by science fiction writers. Change to this name, will you be hot-headed, pursuing fashion, and be successful?
Zuckerberg’s answer was great. He did not say diplomatic rhetoric, but gave two very real reasons, showing that he had carefully calculated the possibility of success.
He said that according to statistics, most American adults watch TV (including streaming media) or play video games every day for several hours. TV shows or video games essentially provide a virtual world, allowing viewers and players to escape from reality and feel happy.
This shows that people are willing to stay in the virtual world for a few hours a day, even if the current experience is still very basic.
The second reason is that during the epidemic, many people work from home. In the past, the destination for work was the office, but now it has become a keyboard and monitor.
This shows that people can work in front of the computer for 8 hours. If you can provide better virtual office conditions, these 8 hours can be spent in the virtual space.
Zuckerberg's conclusion is that people are willing to stay in the virtual world for entertainment and work. The needs of the meta universe are real, and such needs are great. As long as a better experience can be created, an unprecedented market will be born.
I was moved by Zuckerberg, and suddenly realized that the virtual world is really popular. This is the biggest reason why Metaverse may succeed.
It can even be said that if we equate the virtual world with the meta-universe, then we can find that the meta-universe has already succeeded.
Journey to the West is a meta universe.
Star Wars is a meta universe.
Harry Potter is a meta universe.
Marvel superheroes are meta universe.
The above literary works have built their own grand virtual world, and they have become the most popular and most liked literary works in the world.
The same is true for video games. The world's highest-selling video game is MineCraft, which sold an astonishing 240 million copies. It is very similar to the meta universe, where players can roam infinitely, build anything, and talk to people they meet.
Facts have proved that people like virtual worlds very much. If technology can really create a realistic and fun virtual world, I believe it will be unprecedentedly popular.
The reason why people like the virtual world is very simple, because the real world is too heavy, life is too tired, too boring, and lacks interest day after day. The virtual world is a spiritual sustenance and a refuge, allowing you to temporarily forget the worries of reality, allowing you to have a better and more interesting world to go to.
封面图
国际知名的建筑设计网站 Dezeen，每年评选各类的世界最佳建筑。今年的世界最佳文化建筑，授予了黑龙江亚布力国际会议中心，它位于群山之中的滑雪场，一个起伏的白色大屋顶盖住了会场。（via）
本周话题：元宇宙会成功吗
前不久，脸书的老板扎克伯格接受专访。
记者提问，为啥你们公司要改名为 Meta（元宇宙）？
记者的言下之意是，元宇宙这么虚幻的东西，科幻小说家炮制出来的概念。改成这个名字，你们会不会是一时头脑发热，追求时髦，能做成功吗？
扎克伯格的回答很棒，没有说外交辞令，而是说了两个很实在的理由，表明他认真算计过成功的可能性。
他说，根据统计，大多数美国成年人每天看电视（包括流媒体）或者玩电子游戏的时间，长达几个小时。电视节目或电子游戏，本质上都是提供了一个虚拟世界，让观众和玩家脱离现实，感受到快乐。
这表明人们愿意在虚拟世界里面，每天待上几个小时，哪怕现在的体验还非常初级。
第二个理由是，疫情期间，许多人都在家办公。以前，上班的目的地是办公室，现在变成了键盘和显示器。
这表明，人们可以在计算机前面工作8小时。如果能够提供更好的虚拟办公条件，这8小时完全可以在虚拟空间里面度过。
扎克伯格的结论就是，人们愿意待在虚拟世界，进行娱乐和工作。 元宇宙的需求真实存在，而且这种需求很大，只要能够创造更好的体验，就会诞生一个空前的市场。
我被扎克伯格说动了，突然意识到，虚拟世界真的很受欢迎，这是元宇宙可能成功的最大原因。
甚至可以这么说，如果我们把虚拟世界等同于元宇宙，那么可以发现，元宇宙早就成功了。
西游记是元宇宙。
星球大战是元宇宙。
哈利波特是元宇宙。
漫威超级英雄是元宇宙。
上面这些文艺作品，都构建了自己宏大的虚拟世界，结果都成为了世界上最受欢迎、有最多人喜欢的文艺作品。
电子游戏也是如此。世界销售量最高的电子游戏是 MineCraft，卖出了惊人的2.4亿份。它跟元宇宙非常相似，玩家可以在里面无限漫游、建造任意东西，跟遇到的人对话。
事实证明，人们非常喜欢虚拟世界。 如果科技真能创造一个逼真又好玩的虚拟世界，我相信，一定会空前受欢迎。
人们喜欢虚拟世界的理由很简单，因为现实世界太沉重，生活太累了，太乏味，日复一日缺乏趣味。虚拟世界就是一个精神的寄托，也是一个避难所，让你暂时忘记现实的烦恼，让你有一个更美好、更有趣味的世界可去。
