从零到一：手头某YouTube 项目的实践报告 （项目观察者）
从零到一：手头某YouTube 项目的实践报告 （项目观察者）
由于这个项目使用的是全新注册的Google账号，尚未开通Adsense功能。当前账号需要申请开通 Adsense 后才能获取 YouTube 广告收益。
About the project, a YouTube channel was created from scratch about 3 months ago. Log in to the background today and finally see that the number of subscribers exceeds 1,000, reaching the minimum threshold for YouTube profit: 1,000 subscribers, 4,000 hours of playing time.
As this project uses a newly registered Google account, the Adsense function has not yet been activated. The current account needs to apply for Adsense to get YouTube advertising revenue.
In the next two days, I will first find a service provider who collects by ordinary mail, then apply for an Adsense account, and then apply to activate the YouTube revenue function, and then I can wait for the daily advertising revenue to be credited.
Project analysis to check the data growth situation, you can see that most of the cumulative data comes from the most recent month. The channel’s accumulated 100,000 hours of broadcast time, 610,000 views, 1,000+ subscribers and other data all conform to this model.
It can be seen that the traffic distribution and user precipitation on YouTube are very different from short video platforms such as Douyin. Simply put, YouTube is similar to Google. Your website or channel will get more and more system recommendations as time accumulates and content deposits, and there will be more and more exposure opportunities and traffic introduction.
In other words, you can see a clear cumulative effect of time.
Currently, the channel has about 40,000 broadcasts per day. If estimated by the potential revenue of $1 for thousands of broadcasts, the revenue is only about $40/day. However, in view of the following three points, the performance of this channel is still worth looking forward to: the broadcast volume data is still in a stage of continuous upward growth, and the existing content publishing mechanism remains unchanged. In the future, the daily broadcast volume is likely to further increase to 100,000, or even higher. Correspondingly, the daily advertising revenue is likely to gradually increase to about $100/day.
At present, all video production, upload, and release are performed automatically by programs, and there are basically no program bugs to be repaired, so there is basically no need for manual intervention.
The monthly cost to invest in this automated publishing system is extremely low, probably less than $1/month.
Combining the above points, it can be understood that I spent 107 hours in the early stage to build a small system that automatically publishes content and earns US dollar advertising revenue.
Yes, I have accurately recorded the time invested in each project with Google Sheets. First, it is convenient to count the time invested by yourself, and second, you can calculate the unit time benefit of each project. This indicator is quite effective for measuring the income-generating ability of different projects.
In the future, after checking yesterday, I found out that each Google account can open up to 100 channels, and each channel is basically completely independent and does not affect each other (unless your main account is blocked, all channels will be scrapped together) ).
Next, I will consider creating a few YouTube channels under my current Google account and updating different types of content, including the “YouTube Relaxing Music Project” mentioned a few days ago, and other entertainment-related content.
Based on the data of other channels of the same type I have seen, the new channel’s broadcast volume data will be more terrifying and the revenue will be relatively higher. At the same time, in the 107 hours spent building the current channel, I have basically learned the complete technical path. The accumulation of these technologies can be reused in the establishment of other channels in the future. This can save a lot of early exploration time, so that the unit time output is greater.
Personal experience Choose those projects that have a cumulative effect of time, time will be on the side that is beneficial to you, and you can continue to obtain benefits in the subsequent time.
For example, write a book, publish an online course, build a website that can continue to attract users, develop a simple app that can meet specific user needs, and so on.
If you can figure out a way to get yourself out of the follow-up maintenance work, that is to say, try to reduce the follow-up manual investment, so much the better.
I hope this little practice report can be helpful to everyone.
Disclaimer: The content created by me is only used for personal study and analysis, and it does not mean that it encourages others to engage in the operation of similar projects, nor does it constitute any investment advice. For all the behaviors of visitors based on the information provided in this article, unless there is a clear written commitment document, I shall not bear any form of responsibility.
那么接下来，我会考虑在当前Google账号下，新建几个YouTube频道，并更新不同类型的内容，包括前些日子提到的《YouTube Relaxing 音乐项目》，以及其他娱乐相关类的内容。