2023短视频-社群3.0,人人都可以成为新媒体-导演 (包含内部社群直播课全套)


第一人称

新媒体导演班

当短视频成为一种时代符号

当短视频成为一种审美出口

当短视频成为一种生活方式

当短视频创作者成为一个身份

当短视频账号成为一张社交名片

你该怎样导演你的生活?

视频课大纲

认识抖音

Q热门的前提:平台机制与算法

O选题:从普世到陌生

O普世:需求的寻找和价值的确认

O陌生化:演绎、井置和转化

基础内容搭建:

从算法和语境到结构和内核

O建立结构意识

18个流量密码和2种钩子

O骨架搭建:五种持续担住观众的方法

O情绪刺点:提高数据的筹码有多少

O结构与流量控制

0付费随路:刺激购买的秘密

O个性化表达:击碎心员的字词句

O优化信息密度控制时间的沙漏

0抖音式交流:处境与腔调、姿态与立场

故事的引擎:

穿越千年的心灵虫

Q穿越千年的故事原理

故事的5种实践

创作构思的基本流程

影像基础原理:

秩序、层次与势能

Q重力的表达:构图的平衡、对比和张力

O焦段:寻找不同的穿透力

光!光!光!

色彩的秩序

First person new media director class When short video becomes an era symbol When short video becomes an aesthetic outlet When short video becomes a lifestyle When short video creator becomes an identity When short video account becomes a social card How do you direct your life? Video syllabus Understanding the hot premise of Tiktok Q: platform mechanism and algorithm O Topic selection: from universal to unfamiliar O Universal: search for needs and confirmation of value O defamiliarization: deduction Well placed and transformed basic content building: from algorithm and context to structure and kernel O building structural awareness 18 traffic passwords and 2 hooks O skeleton building: five ways to continuously hold the audience O Emotional thorns: how many chips to improve the data O Structure and flow control 0 Pay along the way: stimulate the secret of purchase O Personalized expression: smash the words and sentences of the heart member O Optimize the information density Control time hourglass 0 Tiktok communication: situation and tone The Engine of Posture and Position Stories: The Soul Worm Passing Through a Thousand Years Q The Story Principles of Passing Through a Thousand Years 5 Practical Creative Concepts of Stories Image Fundamentals: Order, Hierarchy, and Potential Energy Q The Expression of Gravity: Balance, Comparison, and Tension in Composition O Focus: Searching for Different Penetrating Forces of Light! Light! Light! The Order of Colors
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