2023短视频-社群3.0,人人都可以成为新媒体-导演 (包含内部社群直播课全套)
第一人称
新媒体导演班
当短视频成为一种时代符号
当短视频成为一种审美出口
当短视频成为一种生活方式
当短视频创作者成为一个身份
当短视频账号成为一张社交名片
你该怎样导演你的生活?
视频课大纲
认识抖音
Q热门的前提:平台机制与算法
O选题:从普世到陌生
O普世:需求的寻找和价值的确认
O陌生化:演绎、井置和转化
基础内容搭建:
从算法和语境到结构和内核
O建立结构意识
18个流量密码和2种钩子
O骨架搭建:五种持续担住观众的方法
O情绪刺点:提高数据的筹码有多少
O结构与流量控制
0付费随路:刺激购买的秘密
O个性化表达:击碎心员的字词句
O优化信息密度控制时间的沙漏
0抖音式交流:处境与腔调、姿态与立场
故事的引擎:
穿越千年的心灵虫
Q穿越千年的故事原理
故事的5种实践
创作构思的基本流程
影像基础原理:
秩序、层次与势能
Q重力的表达:构图的平衡、对比和张力
O焦段:寻找不同的穿透力
光!光!光!
色彩的秩序
First person new media director class When short video becomes an era symbol When short video becomes an aesthetic outlet When short video becomes a lifestyle When short video creator becomes an identity When short video account becomes a social card How do you direct your life? Video syllabus Understanding the hot premise of Tiktok Q: platform mechanism and algorithm O Topic selection: from universal to unfamiliar O Universal: search for needs and confirmation of value O defamiliarization: deduction Well placed and transformed basic content building: from algorithm and context to structure and kernel O building structural awareness 18 traffic passwords and 2 hooks O skeleton building: five ways to continuously hold the audience O Emotional thorns: how many chips to improve the data O Structure and flow control 0 Pay along the way: stimulate the secret of purchase O Personalized expression: smash the words and sentences of the heart member O Optimize the information density Control time hourglass 0 Tiktok communication: situation and tone The Engine of Posture and Position Stories: The Soul Worm Passing Through a Thousand Years Q The Story Principles of Passing Through a Thousand Years 5 Practical Creative Concepts of Stories Image Fundamentals: Order, Hierarchy, and Potential Energy Q The Expression of Gravity: Balance, Comparison, and Tension in Composition O Focus: Searching for Different Penetrating Forces of Light! Light! Light! The Order of Colors
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三十一度暴力网赚项目介绍
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