淘系电商快速抢占短视频盈利：流量解析 内容创作 途径投进 爆款数据分析等
面对淘系的短视频流量
这些你都搞清楚了吗?
01
短视频的途径有哪些？
推荐机制是怎样的？
02
怎样制作出优质的短视频内容
协助实现转化？
03
爆款视频内容的逻辑有哪些?
中心要素是什么?
04
怎样看待短视频，
什么样的数据表现才算爆款视频？
课程收获：
流量趋势解析，2023年淘系流量趋势
短视频途径投进，精准了解短视频各投进途径
优质内容创作，爆款短视频中心关键
爆款数据分析，学会用数据评判短视频内容
课程纲要：
前语：初识短视频营销，从双11看内容化趋势
第一章：手淘查找流量内容化趋势
手淘查找内容化的挑战和盈利
了解淘系短視频
短视频流转和推荐机制
第二章：手淘查找内容化操作指南
视频内容进公域根底要求
查找途径视频中心考核点
不同的内容类型分别会投进到哪里？
第三章：爆款短视频内容打造
产品短视频内容生产建议
爆款视频内容的底层逻辑一基本功
爆款短视频内容的底层逻辑--进阶
高转化率视频内容创作
第四章:数据化运营让爆款内容更爆
短视频常用数据
潜力视频数据查看
第五章：超级短视频投进获取亿级流量
什么是超级短视频？
超级短视频投进实操
Have you figured out everything about the short video traffic on Taobao? What are the channels for 01 short videos? What is the recommendation mechanism? How to create high-quality short video content to help achieve conversion? What is the logic behind the content of the popular 03 video? What are the core elements? How to view short videos and what kind of data performance is considered a popular video? Course Harvest: Analysis of Traffic Trends, 2023 Taobao Traffic Trends Short Video Channel Launch, Accurate Understanding of High Quality Content Creation in Various Short Video Launch Channels, Core Points of Popular Short Video, Analysis of Popular Data, Learning to Use Data to Evaluate Short Video Content Course Outline: Introduction: Introduction to Short Video Marketing, From the perspective of Double 11, we can see the trend of content-based search traffic. Chapter 1: The challenges and dividends of content-based search on mobile platforms. Understand the flow and recommendation mechanisms of short videos and short videos on Taobao. Chapter 2: Guidelines for the operation of content-based search on mobile platforms. Basic requirements for video content entering the public domain. Search channels. Video core assessment points. Where will different types of content be placed? Chapter 3: Creating Popular Short Video Content for Products, Suggestions for Short Video Content Production, Basic Skills, Basic Logic of Popular Short Video Content, Advanced High Conversion Rate Video Content Creation, Chapter 4: Data-driven Operations Make Popular Content More Popular Short Video Common Data Potential Video Data Viewing, Chapter 5: Super Short Video Investment Obtains Billion Level Traffic. What is Super Short Video? Super Short Video Launch Practice
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