2023抖音小店实操干货课:实体老板转型直播带货,直播带货运营!


课程目录:

1.认识流量层级

2.天然流量和付费流量的差异

3.用设置获取流量的办法

4.内容类流量获取

5.运营类流量获取

6.引荐类流量获取

7.天然流量的获取

8.直播间为什么没有人

9.优化直播数据一五维四率

10.怎样进步店铺权重

11.怎样进步直播间权重

12.投入产出比ROI怎样换算

13.什么是合格的运营

14.直播间搭建思路

15.直播间的选品逻辑(一)

16.直播间的选品逻辑(二)

17.怎样依据粉丝画像规划直播内容

18.货品的标题设置来获取搜索流量

19.主播必修课(一)

20.主播必修课(二)

21.怎样进步主播的表现力和展示力

22.主播的把控力提升

23.主播开单话术

24.主播的逼单和促单技巧

25.怎样拆解话术背后的逻辑(一)

26.怎样拆解话术背后的逻辑(二)

27.中控的工作关键(一)

28.中控的工作关键(二)

29.中控的工作关键(三)

30.卡黄线的技巧

31.三天破冷启一第一天操作办法

32.三天破冷启一第二天操作办法

 

Course content: 1. Understand the traffic hierarchy 2. The difference between natural traffic and paid traffic 3. How to set up traffic acquisition methods 4. Content traffic acquisition 5. Operational traffic acquisition 6. Recommendation traffic acquisition 7. Natural traffic acquisition 8. Why is there no one in the live streaming room 9. Optimize the live streaming data 15 D 4 ratio 10. How to improve the store weight 11. How to improve the live streaming room weight 12. How to convert the input output ratio ROI 13. What is a qualified operation 14. Thoughts on building a live streaming room Route 15. Selection logic in the live broadcast room (I) 16. Selection logic in the live broadcast room (II) 17. How to design live content based on fan portraits 18. Title setting of goods to obtain search traffic 19. Required course for the anchor (I) 20. Required course for the anchor (II) 21. How to improve the performance and presentation of the anchor 22. Improve the control of the anchor 23. The anchor's order opening script 24. The anchor's order forcing and order promoting skills 25. How to disassemble the logic behind the script (I) 26. How to Disassemble the Logic Behind the Script (II) 27. Key Points for Central Control (I) 28. Key Points for Central Control (II) 29. Key Points for Central Control (III) 30. Tips for Sticking Yellow Line 31. Three Day Cold Break Start One Day Operation Method 32. Three Day Cold Break Start One Day Operation Method
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