家具营销·运营实战 轻松卖断货-打造高销量的家具账号(短视频+直播+人物IP)


合适人群:

企业&工厂自播

经销商&实体店自播

主播&家具运营团队提高

个人家具IP打造

解决问题:

粉丝添加慢

客户咨询少

账号销售额差

客户转化率低

短视频没流量

直播间没人气

不会账号运营

不明白营销策划

你将收获:

一个在家具行业有影响力的账号IP

一个不止把家具卖爆的抖音账号

一份可以无限打造账号的才能

课程特色

短视频+直播+人设

两层流量引入结合人设的高转化率

打造你意想不到的高销售额

课程目录

短视频篇

第1节账号搭建:怎样提高转粉率,添加赞粉比

第2节用户思想:家具类目怎样获取大流量

第3节lP策划:高销售额的账号策划

第4节内容方向:6种视频让你流量与人设兼得

第5节差异化:家具账号怎样做出百万粉丝体量

第6节素材库:零基础也能做出爆款视频的中心秘密

第7节内容系统:流量与人设兼得的5个爆款视频脚本

第8节呈现方式:怎样利用呈现方式打破流量壁垒

第9节拆片:快速提高拍照、剪辑、策划以及运营才能

第10节运营技巧:怎样做AB测验、数据分析以及投放

直播篇

1.直播层级与算法《直播间破在线的中心与突破口》

2.直播流程雨组织架构

《爆流直播间的合理流程及人员组织》

3.直播中心

《人货场融合法让你的家具卖爆》

4.脚本与复盘

《高成交直播间的骨架与灵魂》

课程总课时数:14节课时

 

Suitable for: enterprises& Factory self-broadcast dealer& Entity store self-broadcast anchor& The furniture operation team improves the personal furniture IP creation and solves the problem: slow growth of fans, customer consultation, low account sales, low customer conversion rate, short video, no traffic, no popularity, no account operation, no understanding of marketing planning, you will gain: an influential account IP in the furniture industry, an account that can not only sell furniture, but also an unlimited ability to create an account Course features, short video+live broadcast+people set dual traffic introduction Set up a high conversion rate to create an unexpected high sales volume course catalog short video section 1 Account building: How to improve the conversion rate, Add likes and fans ratio Section 2 User thinking: How to get large traffic for furniture category Section 3 lP planning: account planning with high sales volume Section 4 Content direction: 6 kinds of videos let you have both traffic and personal facilities Section 5 Differentiation: How to make a million fans volume for furniture account Section 6 Material library: The core secret of making popular videos with zero basis Section 7 Content system: 5 popular video scripts with both traffic and personal facilities Section 8 Presentation form: How to Break the traffic barrier by presentation Section 9 Dismantling: Quickly improve the shooting, editing, planning and operation capabilities Section 10 Operation skills: How to do AB test Data analysis and live broadcast release 1. Live broadcast level and algorithm "The core and breakthrough of the live broadcast room breaking online" 2. The organization structure of the live broadcast process "The reasonable process and personnel arrangement of the burst live broadcast room" 3. The live broadcast core "The integration of people and goods to make your furniture sell" 4. Script and replay "The skeleton and soul of the high transaction live broadcast room" Total class hours: 14 class hours
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