亚马逊·广告投放技巧流量底层+广告漏斗逻辑+提升Listing权重 Acos<10%

亚马逊·广告投放技巧流量底层+广告漏斗逻辑+提升Listing权重 Acos<10%

课程大纲

第一讲：广告的底层逻辑及投放前的准备工作

1.商场调研：商场体量、竞争强度、生命周期剖析

2.数据剖析：产品类型、功能、使用场景、产品属性

3.运营计划与产品的532原则

4.怎样选出ROI最高的关键词

5.关键词、listing与广告战略

第二讲：关键词流量漏斗建立

1.怎样通过广告，积累关键词权重

2.SP、SD、SB广告的作用

3.商品型广告的建立模型：匹配模式、竞价战略

4.有差评的时候，广告怎么投

5.总结关键词的六种曝光类型对应的广告打法

6.关键词类型及权重的血缘关系

7.广告关键词流量漏斗建立：怎样花最少的钱，进步

广告关键词权重

8.小词带大词，大词带小词的打法对比

第三讲：商品流量漏斗建立

1.ASIN商品流量漏斗的建立

2.怎样找准对标ASIN

3.SD广告的中心战略

Lecture 1 of the course outline: the underlying logic of advertising and the preparation before its launch 1. Market research: market volume, competition intensity, life cycle analysis 2. Data analysis: product type, function, application scenario, product attributes 3. Operation plan and 532 principles of products 4. How to select the keywords with the highest ROI 5. Keyword, listing and advertising strategy Lecture 2: building a keyword flow funnel 1. How to accumulate keyword weight through advertising 2. SP The role of SD and SB advertising 3. The building model of commercial-based advertising: matching mode, bidding strategy 4. When there is a bad comment, how to invest in the advertising 5. Summarize the advertising methods corresponding to the six exposure types of keywords 6. The blood relationship between the keyword type and weight 7. The building of the advertising keyword flow funnel: How to spend the least money to improve the weight of advertising keywords 8. Small words with big words, Comparison of big words with small words in the third lecture: building of commodity flow funnel 1. building of ASIN commodity flow funnel 2. how to find the core strategy of benchmarking ASIN3.SD advertising
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