流量综合·运营实战课:短视频、本地日子、个人IP常识付费、直播带货运营


当下线上运营综合性的实战实操,足够满意2023年线上创业的运营需求

适用对象:本课程主要针对线上创业的商家以及相关从业人员

学习目标:经过学习本课程快速把握布局线上的运营战略

课程纲要

1、课程介绍(必看)

-第一部分:短视频、本地日子、个人IP运营---

2、【短视频】流量的底层逻辑

3、【短视频]短视频漏润筛选机制和内容定位

4、【短视频】短视频内容结构底展逻辑(一)

5、【短视频]短视频内容结构底层逻辑(二)

6、【短视频】短视频的数据体系

7、【短视频】账号标签怎样快速打上

8、【短视频】短视频抖加的投放实操

9、【直播间】直播间的底层逻辑以及运营战略

10、【本地】瑞幸咖啡直播间搭建运营的拆解

11、【本地】本地推投放工具的使用

12、【个人IP】个人IP/常识付费综合运营思路

…第二部分:主播话术培训以及直播带货运营-…

13、极速提高主播的思想:主播话术的规划逻辑以及专项训练;

14、极速提高爆品的安稳:高效的爆品选择和高档排品战略;

15、极速提高场景进入率:经过分析人群画像制定场最搭建方案以及灯光方案;

16、极速提高运营的统筹:高效的规划一个带货直播间的启动工作以及运营方案;

17、干人直播间的底层算法:流量是怎样匹配给直播问的(新算法体系);

18、千人直播间的底层算法:带货直播间取得推流的悉数数据查核点(新算法体系);

19、起号的必把握实操点:直播间付费破冷启动(新方法);

20、起号的必把握实操点:直播间付费打准标签(新方法);

21、起号的新打法:直播Feed流“三相微融”白然流起号打法落地实操方案(新打法);

22、起号的新打法;日不落直播间起号,视频“无限连爆”的打法落地实操方案(新打法);

23、怎样收取电子档资料;

24、【赚课】付费投流的底层逻辑;

25、【赠课】付费投流怎样规划人货场去接受;

26、【赚课】直播间千川方案深度搭建实操;

27、【赠课】图文短视频带货方案搭建实操;

28、【赠课】查找广告千川方案深度搭建实操;

 

The comprehensive practical operation of offline operation is enough to meet the operation needs of online entrepreneurship in 2023. Applicable objects: This course is mainly aimed at online entrepreneurs and relevant practitioners. Learning objectives: to quickly grasp the course outline of online operation strategy by learning this course. 1. Course introduction (required) - Part I: short video, local life, personal IP operation - 2. The underlying logic of [short video] traffic 3 [Short video] Short video leakage filtering mechanism and content positioning 4. [Short video] Short video content structure bottom logic (I) 5. [Short video] Short video content structure bottom logic (II) 6. [Short video] Short video data system 7. How to quickly label [Short video] account 8. [Short video] Short video jitter release practice 9. [Live broadcast room] Live broadcast room bottom logic and operation strategy 10 The dismantling of the construction and operation of the [local] Ruixing coffee live broadcast room 11, the application of the [local] local promotion and delivery tool 12, the comprehensive operation idea of the [personal IP] personal IP/knowledge payment... Part II: anchor script training and live delivery operation -... 13. Quickly improve the anchor's thinking: the design logic and special training of the anchor script; 14. Quickly improve the stability of explosives: efficient explosives selection and advanced sorting strategy; 15. Quickly improve the scene entry rate: develop the most construction scheme and lighting scheme by analyzing crowd portraits; 16. Quickly improve the overall planning of operation: efficiently design the start-up work and operation plan of a live broadcast room with goods; 17. The underlying algorithm of the live broadcast room: how does the traffic match the live broadcast (new algorithm system); 18. The underlying algorithm of the thousand-person live broadcast room: the live broadcast room with goods obtains all the data evaluation points for streaming (new algorithm system); 19. The starting point must be mastered: pay to break the cold start of the live broadcast room (new method); 20. The starting point is to grasp the practical operation point: pay for the accurate label of the live broadcast room (new method); 21. New method of starting the number: live feed stream "three phase micro fusion" Bairan stream starting the number and landing the actual operation scheme (new method); 22. The new numbering method; The live broadcast room starts at sundown, and the video "infinite burst" landing practice scheme (new play); 23. How to get electronic files; 24. [Earn classes] The underlying logic of paying for investment and flow; 25. [Free class] How to design a human and freight yard to undertake the paid investment and flow; 26. [Earn lessons] Practice of in-depth construction of Qianchuan Plan in the live broadcast room; 27. [Free lessons] The construction practice of the short video and picture delivery plan; 28. [Free class] Practice of in-depth construction of Qianchuan Plan for search advertising;
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