Tik Tok电商运营全案例练习:运营/上线/商城2023全新玩法(课程+演讲+剧本)
适用对象:本课程主要针对直播商品的商家及相关从业人员；
学习目标:通过学习本课程，快速掌握带货直播的运营和投资策略；
【货场直播带承运人及运营策略】
1.向学生介绍课程和单词:
2.演讲设计的逻辑与思维主播的专项训练。
3.如何高效选择爆款产品和高级思维策略？
4.通过目标人群画像，科学设计场景方案和灯光；
5.操盘手如何设计一场直播的启动工作和运营方案；
6.直播间流量的底层逻辑——如何给直播间分配流量；
7.有货直播间数据考核体系详解；
8、直播间快速打破付费冷启动；
9.快速设置好付费的直播间标签。
10.全新自然流数:三种微熔进料流数落地操作，
11、直播间的号码:视频无限爆破，号码放地上；
【交号投电流放大】
12.付费投资的底层逻辑；
13.如何设计一个货场来承接付费投资的直播间:
14.直播间千川计划的深度建设和实际操作；
15.图文短视频的深度建设和实际运营。
16、搜索广告，千川计划，深入建设，实际操作。
17.实用点一:千川计划如何快速建立流量模型？
18.实用点二:千川计划开放后有很多人竖起大拇指。原因是什么？怎么处理？
19.实践点三:前川工程开工后，没有自然流量或自然流量越来越少。原因是什么？怎么处理？
20.实践点四:千川计划完全没有消费或者很少消费。
这是什么？原因是什么？怎么处理？
21.实践点五:千川计划之前有消耗，现在没有消耗或者产量比开始高，产比突然变低。我该怎么办？
22.实用点6:如何申办千川，如何解决能耗和不生产的问题。
肯定，直接还是选料？
23、实用点7:千川的人群包深度，
24.学习资料怎么拿？
【商城运营思路】
25.商品牌的底层逻辑和玩法
总学时:25学时
Applicable objects: This course is mainly aimed at merchants and relevant practitioners who live with goods; Learning objectives: quickly grasp the operation and investment strategy of live broadcast with goods through learning this course: [Live broadcast carrier cargo yard and operation strategy] 1. Course introduction and a message to students: 2. The script design logic and special training of the thinking anchor 3. How to efficiently select explosives and advanced layout thinking strategy 4. Scientifically design the scene scheme and lighting through the target crowd portrait; 5. How the operator designs a live broadcast carrier launch work and operation plan; 6. The underlying logic of the flow in the live broadcast room - how to distribute the flow To live broadcast room; 7. Detailed explanation of the data assessment system in the live broadcast room with goods; 8. The live broadcast room is started quickly with payment; 9. The live broadcast room quickly builds the label of the live broadcast room with payment. 10. The brand new natural flow number: three micro-finance feed flow number landing practices. 11. The number of the live broadcast room at sunset: the video unlimited burst number landing practice; [Pay start number and flow amplification) 12. The underlying logic of pay flow; 13. How to design the people and goods yard to undertake the pay flow in the live broadcast room: 14. The deep construction and landing practice of the Qianchuan Plan in the live broadcast room; 15. The deep construction and landing practice of the Qianchuan Plan in the short video and pictures 16. The deep construction and landing practice of the Qianchuan Plan in the search advertisement 17. The practice point 1: How to quickly build the flow model in the Qianchuan Plan 18. The practice point 2: After the Qianchuan Plan is launched A lot of thumbs, what's the reason? How to deal with it? 19. Practice point 3: After the launch of the Qianchuan Plan, there is no natural flow or the natural flow is becoming less and less. What is the reason? How to deal with it? 20. Practice point 4: What is the reason why the Qianchuan Plan has no or little consumption? How to deal with it? 21. Practical operation point 5: What should we do if there is consumption before the Qianchuan Plan and there is no consumption now or the production ratio is higher than the beginning and suddenly the production ratio becomes lower? 22. Practice point 6: How does Qianchuan bid, how can it solve the problem of energy consumption without production, direct investment or material selection? 23. Practice point 7: How to get the study materials? [The operation thinking of the mall] 25. The bottom logic of the commodity card and the thinking of the game total class hours: 25 hours
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