#31度网赚班# 本地同城生活推广投流实战课:通识篇+实操篇+技巧篇!

课程安排

通识篇
1.巨量本地推对于商家有什么作用?
2.巨量本地推和DOU+有什么区别?
3.什么商家更适合去做巨量本地推?
4.本地推入口及基础功能在哪找?
5.本地推的三大投放目的都是什么?
6.投放本地推之前需要准备什么?
7.巨量本地推的投放功能详细攻略理

实操篇
1.什么时候搭建本地推计划比较合适?
2.自动出价和手动出价有什么区别?
3.如何运用手动出价的赔付机制测试?
4.短视频本地推计划应该如何搭建?
5.直播间本地推计划应该如何搭建?
6.搭建直播计划时,观看、点击、停留、购买应该怎么支配?
7.单店、连锁店直播投放本地推应该建多少条计划?

技巧篇
1.钱花太快or不花钱,如何应对?
2,本地推计划投产比低,怎么破?
3.什么样的计划是可以复制使用的?
4.做数据复盘,应该重点关注哪些数据?

Course arrangement general knowledge 1. What is the role of massive local promotion for businesses? 2. What is the difference between massive local push and DOU+? 3. What businesses are more suitable for doing a large amount of local promotion? 4. Where can I find the local push in port and basic functions? 5. What are the three major objectives of the local launch? 6. What should be prepared before launching the local push? 7. Detailed introduction and practical operation of the launch function of massive local push 1. When is it appropriate to set up a local push plan? 2. What is the difference between automatic bidding and manual bidding? 3. How to test the compensation mechanism of manual bidding? 4. How should the short video local promotion plan be built? 5. How should the local promotion plan of the live studio be set up? 6. When setting up a live broadcast plan, how should we control watching, clicking, staying and purchasing? 7. How many plans should be built for local promotion of live broadcast of single stores and chain stores? Tips 1. How to deal with the situation that money is spent too fast or not? 2. The ratio of local promotion plan to production is low. How can it be broken? 3. What plans can be copied? 4. What data should we focus on in data re checking?
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