#31度网赚班# 活动促销流量训练营:抢占促销流量入口,带动全店销量暴涨


“大促”是每个电商人都为之狂欢的节日

每次大促平台流量都会达到峰值

每次大促用户购买欲望都被放大

每次大促商家可以实现弯道超车

课程大纲:

第一课:大促期店铺推广策略制定

01

官方大促活动的节奏拆解

分析店铺历史的活动数据

明确不同阶段的推广重心

制定契合大促节奏的全店预算配比

表格1:《大促日推广预算分配表》

作业1:分析自身店铺历史活动数据,制定一份《大促全店日推广预算分配表》

第二课:大促期全店货品规划和布局

02

爆款型店铺的货品规划与布局

上新型店铺的货品规划与布局

核心单品大促日推广预算分配机制

爆款在大促期间如何稳定日销

大促上新节奏和新品流量的获取玩法实操

表格2:《爆款日预算分配表》

表格3:《店铺上新节奏表》

作业2:筛选一个潜力单品,制定一份《单品大促日预算分配表》

第三课:大促蓄水期全域拉新计划布局

03

不同类型店铺和产品的拉新计划配比

直通车拉新计划实操

引力魔方拉新计划实操

万相台拉新计划实操

大促期间全域拉新承流玩法

作业3:根据自身行业属性,创建一个《直/引/万拉新计划》(任选其一)

第四课:大促爆发期全域召回计划布局与实操

04

不同类型店铺和产品的收割计划配比

直通车收割计划实操

引力魔方收割计划实操

万相台收割计划实操

三招引爆全店大促全店销量

作业4:根据自身行业属性,创建一个《直/引/万收割计划》(任选其一)

“Promotion” is a festival that every e-commerce person revels in. Every promotion of the platform traffic will reach its peak. Every promotion of the user’s desire to buy will be magnified. Every promotion of the merchants can achieve curve overtaking. Course outline: Lesson 1: Formulation of store promotion strategy during the promotion period 01. Decomposing and analyzing the rhythm of official promotion activities. Activity data of the store history. Clarifying the promotion focus at different stages. Formulating the budget ratio of the whole store in line with the rhythm of the promotion. Table 1: Job 1 of the Promotion Budget Allocation Table of the Promotion Day: Analyze the historical activity data of your own store, Develop a Daily Promotion Budget Distribution Table for the Whole Store Lesson 2: Whole store goods planning and layout in the promotion period Goods planning and layout of 02 popular stores Goods planning and layout of new stores Key items Daily promotion budget distribution mechanism How to stabilize daily sales and promote new rhythm and new product flow during the promotion period Practical operation Table 2: Budget distribution table of popular stores Table 3: New rhythm table of stores Assignment 2: Select a potential single product and formulate a Daily Budget Allocation Table for Single Product Promotion Lesson 3: Promote the layout of the global innovation plan during the impoundment period 03 Different types of stores and products’ innovation plan proportions Direct train innovation plan practical operation of the gravitational magic cube innovation plan practical operation of the Wanxiangtai innovation plan practical operation of the global innovation during the promotion period, Create a “Direct/Lead/Wanla New Plan” (choose one of them) Lesson 4: Promote the layout and practice of the global recall plan during the outbreak period 04 The harvest plan of different types of stores and products is matched with the through car harvest plan Practice the gravitational magic cube harvest plan Practice the Wanxiangtai harvest plan Three tricks to ignite the whole store to promote the sales of the whole store Operation 4: Create a “Direct/Lead/10000 harvest plan” (choose one of them) according to their own industry attributes
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三十一度暴力网赚项目介绍

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