#31度网赚班# 大单品的策划和发售课程：重构立体竞争卡位策划，让爆品持续爆卖
你的店铺多久没有大单品发售了？增长停滞，营收难上新台阶？重构立体竞争卡位策划，让爆品持续爆卖！
课程大纲：
第1节机会在哪一品类如何创新！
知识点：3大新消费趋势机会分析：新消费（消费者如何拉新）、新触点（如何链接消费者）、新理念（如何影响消费者）
第2节卖点策划一差异化如何提炼！
知识点：卖点如何概念化？（人无我有），卖点优势如何放大？（人有我优、人优我精）
第3节价值塑造一如何快速突出你的优势！
知识点：产品优势具象形象法、产品功能独特命名法、产品价值借力烘托法、产品功能需求引导法、产品优势对比法
第4节成交引导-刺激让用户为好处而买单！
知识点：好处放大法、理想满足法、痛点刺激法、促销利诱法、口碑推荐法
第5节产品包装视觉-让IP插画为包装赋能，让场景风格给品牌加分！
知识点：品牌视觉4要素包装元素、人群标签、风格定义、视觉概念
第6节新品发售一巧借平台发力，强借内容突围！
知识点：新品主题营销三部曲：主题玩法、新品发售、内容爆流
How long has it been since your store sold large items? Growth stagnates and revenue is difficult to reach a new level? Restructure the three-dimensional competition card slot planning, so that the explosive products can continue to sell! Course outline: Section 1 How to innovate in which category of opportunity! Knowledge points: analysis of three new consumption trend opportunities: new consumption (how consumers pull new ones), new contacts (how to link consumers), and new ideas (how to influence consumers) Section 2: Selling point planning - how to refine differentiation! Knowledge points: how to conceptualize selling points? (I have no one), how to enlarge the advantages of selling points? (People are excellent, and people are excellent) Section 3: How to quickly highlight your advantages in value building! Knowledge points: product advantage figurative image method, product function unique naming method, product value borrowing method, product function demand guidance method, product advantage comparison method Section 4 Closing guidance - stimulate users to pay for benefits! Knowledge points: benefit amplification method, ideal satisfaction method, pain point stimulation method, promotion and inducement method, word-of-mouth recommendation method Section 5 Product packaging vision - let IP illustration empower the packaging, and let the scene style add points to the brand! Knowledge points: 4 elements of brand vision Packaging elements, crowd labels, style definitions, visual concepts Section 6 New product sales rely on the platform to make a breakthrough! Knowledge points: new product theme marketing trilogy: theme play, new product sales, and content explosion
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第二页查看2022年
三十一度暴力网赚项目介绍
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