#31度网赚班# 新消费品牌增长方法与案例精华课:20年消费赛道的经验与坑全收录


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王岑【消费品牌增长精华课】

20年实战经验浓缩成8个关键词

你只需要1个红包钱现学照做

NEW CONSUMPTION

第一字:人群

人群等于市场规模,精准定位产品人群

第二字:复购

好产品的复购特点好看、好吃、好用、顺应时代

第三字:全渠道销售

全渠道的考量因素大有作为的红利期渠道

第四字:品牌溢价

品牌溢价的实质大牌不打折的底层原因

第五字:可拓展品类

拓展的2个核心层次寻找企业的第二曲线

第六字:资本化

资本最看重企业的标准上市可行性分析三要素

第七字:增长

线下线上扩张路径,连锁加盟前后期扩张路径

第八字:团队

企业用人策略,打造企业核心团队

20年投资实战浓缩的课程大纲

八字经18讲|案例12讲|知识外延10讲

总课时数:40讲(450分钟)

NEW CONSUMPTION

“消费王”八字经:

1-先导学习:新消费时代的现状和未来

2-“消费王”八字经第一字(P)人群

3-“消费王”八字经第二字(R)复购

4-“消费王”八字经第三字(0)全渠道销售

5.“消费王”八字经第四字(P)品牌溢价

6.“消费王”八字经第五字(E)可拓展品类

7.“消费王”八字经第六字(L)资本化

8.“消费王”八字经第七字(G)增长

9.“消费王”八字经第八字(T)团队

认识“新消费”:

1.消费黄金十年好机会抓需求

2.新消费品牌的成长要素

3.成功的品牌做对了什么?

4.品牌增长,场景先行

5.品牌增长,文化先行

6.新消费中的模式创新

7.新消费中的产品战略

8.新消费中的用户习惯

9.品牌的“定律”与渠道的选择

经典案例复盘:

1.抓住万亿赛道起飞的家政行业(老师操盘)

2.小酒赛道该如何发力?又该如何避坑?(老师操盘)

3.珠宝行业如何完成上市?(老师操盘)

4.美瞳赛道强势吸金背后的核心案例

5.低度酒为何让资本如此青睐?

6.颜值经济案例剖析

7.拥有流量思维的国货美妆品牌

8.重调性的精致艺术生活方式品牌

9.深耕垂直赛道的水果专卖零售店品牌

10.瞄准痛点的社区生鲜玩家

11.强控制力的高性价比小百货精品超市案例

12.雪糕界的国货之光-老事新做

Wang Cen [Consumer Brand Growth essence Course] 20 years of practical experience has been condensed into 8 keywords. You only need one red envelope money to learn to follow the first word of NEW CONSUMPTION: the crowd equals the market size, and the second word of product crowd is precisely positioned: the characteristics of repurchasing products are beautiful, delicious, easy to use Conforming to the third word of the times: Omni channel sales, Omni channel considerations, Bonus period channels, Fourth word: Brand premium, the essence of brand premium, the underlying reasons for the non discount of big brands, Fifth word: Two core levels of expandable category expansion, looking for the second curve of enterprises, Sixth word: Capitalized capital attaches most importance to the enterprise’s standard listing feasibility analysis, Three elements, Seventh word: offline growth, online expansion path, The eighth word of expansion path in the early and late stages of chain franchise: team enterprise employment strategy, Building an Enterprise Core Team 20 years of investment and practical concentration of the curriculum 18 lectures | 12 lectures | 10 lectures on extension of knowledge Total class hours: 40 lectures (450 minutes) NEW CONSUMPTION “king of consumption” eight words: 1 – pilot learning: the current situation and future of the new consumption era 2 – “king of consumption” eight words by the first word (P) crowd 3 – “king of consumption” eight words by the second word (R) repurchase 4 – “king of consumption” eight words by the third word (0) omni channel sales 5. “king of consumption” Brand premium of the fourth word of the eight word classic (P) 6. The fifth word of the eight word classic (E) of “consumer king” 7. Capitalization of the sixth word of the eight word classic (L) of “consumer king” 8. Growth of the seventh word of the eight word classic (G) of “consumer king” 9. The eight word classic (T) team understands “new consumption”: 1. Ten years of good opportunities to grasp demand 2. Growth factors of new consumer brands 3. What did successful brands do correctly? 4. Brand growth, scenario first 5. Brand growth, culture first 6. Mode innovation in new consumption 7. Product strategy in new consumption 8. User habits in new consumption 9. Brand “laws” and channel selection Classic case review: 1. Grasping the household service industry taking off from the trillion track (old teacher’s game) 2. How to develop the small wine track? How to avoid the pit? (Teacher trading) 3. How does the jewelry industry complete listing? (Teacher’s trading) 4. The core case behind the strong attraction of Meitong Circuit 5. Why does low alcohol liquor make capital so popular? 6. Case analysis of beauty economy 7. Domestic beauty brand with flow thinking 8. Fine art lifestyle brand with emphasis 9. Fruit retail store brand with deep vertical track 10. Community fresh players aiming at pain 11. High cost performance small department stores with strong control 12. Light of Chinese goods in ice cream industry – old things new
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