#31度网赚班# 直播带货实训营:话术技巧+销售技巧+底层数据逻辑 快速开启直播带货之路


课程大纲
第一节电商趋势
1、趋势平台发展2赛道选择
3、母婴美业为什么选择电商?
4、做好母婴美业电商具备的心法?

第二节兴趣电商账号定位
1、账号搭建
2、账号定位
3、行业避规
4、开播准备
5、母婴美业精准定位
6、企业号与蓝V

第三节选品的重要性
1、选品的重要性2、主观选品
3、数据选品4、同行选品
5、母婴美业如何选品
6、母婴美业如何选福利品和助推品

第四节直播场景搭建
1、场景的重要性
2、不同品类场景案例
3、搭建直播场景的工具
4、母婴美业道具汇总

第五节账号运营
1、选品2、排品3、定价
4、账号运营不同方法的拆解
A短视频运营B平台运营C平播运营D低价运营E爆品运
5、母婴美业起号逻辑

第六节运营方法
1、新人数据公式
2、常见品类运营案例
3、考核数据直播数据分析
4、直播间留人、互动,成交、催单话术。

第八节课转款的技巧
1、怎么承接急速数据
2、转款话术
3、逼单话术

第九节主播能力提升
1、如何让主播具有心法
2、如何打造主播能量
3、主播需要掌握的技能

第十节投入策略
1、抖加小店随心推平台的区别
2、投入方法

第十一节团购玩法
1、商家2、个人
3、母婴美业如何入驻同城团购
4、母婴美业玩好同城团购的核心秘诀

面向人群
主要人群:母婴店老板、美容店老板、宝妈、创业的人、实体店转型的老板。
综合人群:本身有工作,想通过短视频提高自身技能的人。
复制人群:YQ新经济下,想复制互联网工作室玩法的
抓风人群:未来五年,想在短视频风口追梦的人。

学完收获
了解现象级销售额直播间带货的运营秘籍,解读运营的多种方式,让你快速开启电商直播的带货之路,直播话术技巧/销售技巧/底层数据逻辑,能够快速上手、跟上时代的脚步做生意,掌握互联网技巧,运用线上、线下的模式把生意做到极致。

Section 1 of the syllabus: E-commerce trend 1, trend platform development 2, race track selection 3, why does mother infant beauty choose e-commerce? 4. Do a good job of mental skills possessed by mother infant beauty industry e-commerce? Section II Interest E-commerce account positioning 1, account building 2, account positioning 3, industry circumvention 4, broadcast preparation 5, accurate positioning of mother baby beauty industry 6, enterprise number and blue V Section III Importance of selection 1, importance of selection 2, subjective selection 3, data selection 4, peer selection 5, how to select products for mother baby beauty industry 6, how to select welfare products and promotion products for mother baby beauty industry Section IV Live broadcast scenario building 1, importance of scenario 2, different category scenario cases 3 Tools for setting up live broadcast scenarios 4. Summary of Maternity and Baby Beauty Props Section 5 Account Operation 1, Selection 2, Product Arrangement 3, Pricing 4. Disassembly of different account operation methods A Short Video Operation B Platform Operation C Flat Broadcast Operation D Low Price Operation E Explosives Operation 5. Logic of Maternity and Baby Beauty Number Starting Section 6 Operation Method 1. New Person Data Formula 2. Common Category Operation Cases 3. Analysis of live broadcast data of assessment data 4. Staying people in the live broadcast room, interaction, closing, and reminder calling. The eighth lesson is about transfer skills. 1. How to accept fast data. 2. Transfer scripts. 3. Force single scripts. The ninth lesson is about improving the anchor's ability. 1. How to make the anchor have mental skills. 2. How to build the anchor's energy The core secret of mother baby beauty industry to play well in group buying in the same city is targeted at the main crowd: mother baby shop owners, beauty shop owners, treasure mothers, entrepreneurs, and owners of physical store transformation. Comprehensive crowd: people who have jobs and want to improve their skills through short videos. Copy crowd: under the new economy of YQ, people who want to copy the playing methods of Internet studios: people who want to pursue their dreams in the short video channel in the next five years. After learning the operating secrets of the phenomenal sales live broadcast room, you can understand the various modes of operation, so that you can quickly start the way of e-commerce live broadcast. The live broadcast skills/sales skills/underlying data logic can quickly get started, keep up with the pace of the times, do business, master Internet skills, and use online and offline models to achieve the best business.
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