#31度网赚班# 广告思维36计:人人可学习的广告赚钱课,全民皆商时代(36节课)


本课程不止教你卖货赚钱,还会教你洞悉人心,讲的是广告逻辑、说的是人心机理善于传播,一通百用带你玩转变思维模式,巧妙应对创业困境、职场难题有趣有料的广告传奇与行业老鸟的真实案例。

课程目录

00.[彩蛋]世界500强榜单的启示.jpg

00.[彩蛋]世界500强榜单的启示.mp3

00.[彩蛋]张月告别林有有?我们却要深扒林有有的“广告思维”!.jpg

00.[彩蛋]张月告别林有有?我们却要深扒林有有的“广告思维”!.mp3

00.发刊词丨用广告思维,打造超级传播.jpg

00.发刊词丨用广告思维,打造超级传播.mp3

00.樊登亲荐丨广告能力是全民都需要的基本能力.jpg

00.樊登亲荐丨广告能力是全民都需要的基本能力.mp3

01.无论如何都要与众不同-认识产品差异点.jpg

01.无论如何都要与众不同-认识产品差异点.mp3

02.天上不会掉馅饼,痛点可以自己造–如何找到产品痛点.jpg

02.天上不会掉馅饼,痛点可以自己造–如何找到产品痛点.mp3

03.打造“超满意体验”让用户嗨起来–制造嗨点的两大绝招.jpg

03.打造“超满意体验”让用户嗨起来–制造嗨点的两大绝招.mp3

04.顾客画像,我们不要“印象派”–三个角度帮你确定顾客画像.jpg

04.顾客画像,我们不要“印象派”–三个角度帮你确定顾客画像.mp3

05.好人做到底好货伴一生-如何让用户态度与行为“知行合一.jpg

05.好人做到底好货伴一生-如何让用户态度与行为“知行合一.mp3

06.像侦探找凶手那样找用户–如何精准找到顾客社会关系.jpg

06.像侦探找凶手那样找用户–如何精准找到顾客社会关系.mp3

07.我不用?我不会?我不买?-通过新视角应对用户阻抗.jpg

07.我不用?我不会?我不买?-通过新视角应对用户阻抗.mp3

08.望闻问切与对症下药–帮助顾客找到核心诉求.jpg

08.望闻问切与对症下药–帮助顾客找到核心诉求.mp3

09.只有标题党才配活下去–教你如何写标题.jpg

09.只有标题党才配活下去–教你如何写标题.mp3

10.打造神文案的“热干面”公式.jpg

10.打造神文案的“热干面”公式.mp3

11.不怕撕不怕怼就怕人群不来围–如何设置争议性话题.jpg

11.不怕撕不怕怼就怕人群不来围–如何设置争议性话题.mp3

12.永恒的话题:质量–顾客的获利.jpg

12.永恒的话题:质量–顾客的获利.mp3

13.老王有甜瓜,凭啥不自夸?–劝说用户的强证据.jpg

13.老王有甜瓜,凭啥不自夸?–劝说用户的强证据.mp3

14.“撩拨”与“煽动”-角度转换.jpg

14.“撩拨”与“煽动”-角度转换.mp3

15.没人不喜欢看电影-关于“影视植入”的诱惑.jpg

15.没人不喜欢看电影-关于“影视植入”的诱惑.mp3

16.至关重要的“关键益处”–USP理论.jpg

16.至关重要的“关键益处”–USP理论.mp3

17.“新闻发布”让广告回忆率更高关于“新颖.jpg

17.“新闻发布”让广告回忆率更高关于“新颖.mp3

18.价格不仅是价格也是传播内容–关于折扣与价格.jpg

18.价格不仅是价格也是传播内容–关于折扣与价格.mp3

19.高端、优越、嫉妒–“秀自己”技术.jpg

19.高端、优越、嫉妒–“秀自己”技术.mp3

20.新世纪的“赎罪券”–补偿+内疚策略.jpg

20.新世纪的“赎罪券”–补偿+内疚策略.mp3

21.痛苦与恐惧–刺激生存本能的影响力.jpg

21.痛苦与恐惧–刺激生存本能的影响力.mp3

22.紧张与焦虑–如何运用挑战技术.jpg

22.紧张与焦虑–如何运用挑战技术.mp3

23.给你的产品故事选角–明星效应,.jpg

23.给你的产品故事选角–明星效应,.mp3

24.用过的都说好-素人分享.jpg

24.用过的都说好-素人分享.mp3

25.拿破仑三世的铝制王冠–关注稀缺性.jpg

25.拿破仑三世的铝制王冠–关注稀缺性.mp3

26.鸽子们的“迷信”–归因原理.jpg

26.鸽子们的“迷信”–归因原理.mp3

27.喜欢一个人需要理由吗?-喜欢原理.jpg

27.喜欢一个人需要理由吗?-喜欢原理.mp3

28.小广告常见“模板”中的秘密-权威原理.jpg

28.小广告常见“模板”中的秘密-权威原理.mp3

29.什么是怂恿?什么是鼓励?–从众与模仿.jpg

29.什么是怂恿?什么是鼓励?–从众与模仿.mp3

30.幸福、高兴、满足–回馈原理.jpg

30.幸福、高兴、满足–回馈原理.mp3

31.悲剧与自黑–出其不意的正负面信息对比法.jpg

31.悲剧与自黑–出其不意的正负面信息对比法.mp3

32.阿德勒的“自卑与超越”–公关大于广告.jpg

32.阿德勒的“自卑与超越”–公关大于广告.mp3

33.简单粗暴最有效–品牌露出.jpg

33.简单粗暴最有效–品牌露出.mp3

34.你不是一个人在战斗-四大核心原则搞定危机管理.jpg

34.你不是一个人在战斗-四大核心原则搞定危机管理.mp3

35.找到问题、制定战略,然后,睡上一觉-危机管理流程.jpg

35.找到问题、制定战略,然后,睡上一觉-危机管理流程.mp3

36.让大伙说句“公道话”-危机爆发时三大法则助力舆论导流.jpg

36.让大伙说句“公道话”-危机爆发时三大法则助力舆论导流.mp3

This course not only teaches you how to make money by selling goods, but also teaches you how to understand people’s hearts. It talks about the logic of advertising and the mechanism of people’s hearts, which is good at communication. One way to change your thinking mode and skillfully deal with entrepreneurial difficulties, workplace problems, interesting advertising legends and real cases of industry veterans. Course Catalogue 00. Inspiration from the list of the world’s top 500 [eggs]. jpg00. Inspiration from the list of the world’s top 500 [eggs]. mp300. [eggs] Zhang Yue says goodbye to Lin Have you? But we should dig deeply into the “advertising thinking” that Lin has Jpg00. [Eggs] Did Zhang Yue say goodbye to Lin? But we should dig deeply into the “advertising thinking” that Lin has Mp300. Publishing Words | Using Advertising Thinking to Create Super Communication.jpg00. Publishing Words | Using Advertising Thinking to Create Super Communication.mp300. Fan Deng’s pro sponsorship advertising ability is a basic ability needed by the whole population.jpg00. Fan Deng’s pro sponsorship advertising ability is a basic ability needed by the whole population.mp301. No matter how you want to be different – know the product difference.jpg01. Be different anyway – know the product difference.mp302. There will be no pie in the sky, Pain points can be made by yourself – how to find product pain points. jpg02. The sky won’t fall, and pain points can be made by yourself – how to find product pain points. mp303. Create a “super satisfied experience” to make users happy. jpg03. Create a “super satisfied experience” to make users happy. jpg03. Create a “super satisfied experience” to make users happy. jpg03. Create a “super satisfied experience” to make users happy. jp304. Customer portraits, we don’t want “impressionism” – help you identify customer portraits.jpg04. Customer portraits, We don’t want to be “impressionist” – three angles help you to determine customer portrait.mp305. How to make a good person be a good customer for a lifetime – how to make the user’s attitude and behavior “unity of knowledge and practice. jpg05. How to make a good person be a good customer for a lifetime – how to make the user’s attitude and behavior “Unity of Knowledge and Practice. mp306. Look for users as detectives look for murderers – how to accurately find customer social relationship.jpg06. Look for users as detectives look for murderers – how to accurately find customer social relationship.mp307. I don’t use it? I won’t? I won’t buy it? – Respond to customer resistance through a new view.jpg07. I don’t use it? I won’t 8. Look, hear, ask and suit the remedy to the case – help customers find core appeals. mp309. Only the title party can survive – teach you how to write a head.jpg09. Only the title party can survive – teach you how to write a head.mp310. Create a “hot and dry” formula for divine copys.jpg10. Create a “hot and dry” formula for divine copys.jpg10 Formula. mp311. Don’t be afraid of tears or grudges, but be afraid of crowds. jpg. 11. Don’t be afraid of tears or grudges, but be afraid of crowds. jpg. 11. Don’t be afraid of tears or grudges, but be afraid of crowds. jpg. 12. Eternal topic: quality – customers’ profits. jp. 12. Eternal topic: quality – customers’ profits. mp313. Why don’t Lao Wang boast when he has melons? – Strong evidence to persuade users. jpg 13. Why doesn’t Lao Wang boast that he has melons? – Strong Evidence to Persuade Users. mp314. “Seduction” and “Incitement” – Angle Conversion. jpg 14. “Seduction” and “Incitement” – Angle Conversion. mp315. Nobody dislikes watching movies – about the temptation of “film and television implantation”. jpg 15. Nobody dislikes watching movies – about the temptation of “film and television implantation”. mp316. Critical “key benefits” – USP theory.jpg 16. Critical “key benefits” – USP theory.mp317. “Press Release” Let the advertising recall rate be higher About “Novelty. jpg 17.” Press Release “Let the advertising recall rate be higher About” Novelty. mp318. Price is not only the price but also the communication content – About discount and price. jpg 18. Price is not only the price but also the communication content – About discount and price. mp319. High end, superior, jealous – “show yourself” technology.jpg 19. High end, superior Jealousy – “Show Yourself” Technology.mp320. “Atonement Certificate” in the new century – Compensation+Guilt Strategy.jpg20. “Atonement Certificate” in the new century – Compensation+Guilt Strategy.mp321. Pain and fear – the influence of stimulating survival instinct. jpg21. Pain and fear – the influence of stimulating survival instinct. mp322. Stress and anxiety – how to use challenging technology.jpg22. Tension and anxiety – how to use challenging technology.mp323. Select roles for your product stories – star effect, . jpg23. Choose the role of your product story – star effect,. mp324. Tell me what you have used – share with ordinary people. jpg 24. Tell me what you have used – share with ordinary people. mp325. Napoleon III’s aluminum crown – focus on scarcity. jpg 25. Napoleon III’s aluminum crown – focus on scarcity. mp326. Pigeon’s “superstition” – attribution principle. jpg 26. Pigeon’s “superstition” – attribution principle. mp327. Do you like a person and need reasons- Like Principle. jpg27. Do you need reasons to like a person- Like Principal.mp328. Secrets in Common “Templates” for Small Ads – Authoritative Principal.jpg28. Secrets in Common “Templates” for Small Ads – Authoritative Principal.mp329. What is encouragement? What is encouragement? – Conformity and imitation. jpg 29. What is encouragement? What is encouragement? – Conformity and Imitation. mp330. Happiness, Joy, Satisfaction – Principle of Feedback. jpg30. Happiness, Joy Satisfaction – Feedback Principle. mp331. Tragedy and self denial – Surprise positive and negative information contrast. jpg 31. Tragedy and self denial – Surprise positive and negative information contrast. mp332. Adler’s “inferiority and transcendence” – public relations greater than advertising. jpg 32. Adler’s “inferiority and transcendence” – Public relations are greater than advertising. mp333. Simple and crude is the most effective – brand exposure. jpg33. Simple and crude is the most effective – brand exposure. mp334. You are not alone in the battle – four core principles solve crisis management. jpg34. You are not alone in the battle – four core principles solve crisis management. mp335. Find problems, develop strategies, and then sleep – crisis management process.jpg35. Find problems, develop strategies, and then, Sleep – Crisis Management Process.mp336. Let everyone say “fair words” – Three Rules for Public Opinion Diversion in the Event of Crise.jpg36. Let everyone say “fair words” – Three Rules for Public Opinion Diversion in the Event of Crise.mp3
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