#31度网赚班# 可复制的直播操盘手模型:新手做直播就学这一套就够了(12节课)


课程目录
一、行业洞察-带货操盘手能力模型
1.我要把什么样的模型装进你的脑子里
2.1000名操盘手身上总结出的失败模型
3.直播0~100不同阶段操盘发展规划

二、一通百通-抖音直播算法的底层逻辑
1.直播算法的底层逻辑与演变路径
2.直播间算法KPI考核模型与架构拆解
3.直播间算法标签架构与演变拆解
4.直播间考核指标在流量结构中的实际运用
5.标签在流量结构中的实际运用

三、道术结合-如何从0到1设计匹配你直播间的玩法
1.玩法的第一性原理(底层框架)
2.可复制的玩法制定方法论
3.个人自有玩法模型分析
4.递进式玩法的实操模型拆解
5.递进式玩法冷启动流程脚本
6.账号承接期,洗标签,做密度
7.账号爆品期,爆品拉动账号转型
8.解决99%的人做低价起号都遇到的问题
9.用三年经验+3亿gmv构建直播玩法的经验总结

四、团队组建-从0到1组建直播团队模型
1.搭建匹配模式的团队架构
2.可复制的团队人员面试流程
3.可复制的不同岗位绩效与考核方案
4.经验决定成本,用100+直播操盘手总结出的管理经验

五、货品规划-货品的组建与实际性运用模型
1.直播推荐流量直播间货品搭建可复制
2.短视频流量为主的直播间货品搭建sop方案
3.千川流量模式的直播间货品搭建SOP方案
4.线上第三方工具选品的技能使用sop方案
5.线下选品sop方案

六、场景搭建-高转化直播场景的搭建模型
1.从考核指标推导高转化直播间场景模型
2.搭建场景基本功,熟悉场景搭建常识
3.场景七大要素的流程优化
4.搭建直播场景sop
5.直播场景设备与搭建全攻略

七、主播培养-专业级主播从0~1培养模型
1.类型选择,卖场、运营、平播型主播模型拆解
2.卖点提炼,一套万能的训练主播读品SOP方案
3.话术拆解,从0到1搭建系统性话术SOP方案
4.主播速成,7天培养入门级带货主播SOP方案
5.问题优化,解决新手主播常见问题的SOP方案
6.能力提升,12式主播高转化话术SOP方案

八、运营提升-直播操盘手必备运营技能
1.黑马账号研究,数据化分析竞品SOP方案
2.起号付费使用,豆荚,随心推的使用SOP方案
3.人设搭建,赋予直播高转化强人设的SOP方案
4.直播带货日常情况的解决汇总

九、玩法一直播玩法模型
1.千川单品玩法
2.短视频测爆款SOP方案
3.三驾马车玩法SOP
4.短频快玩法
5.成交密度玩法

十、数据分析-精细化直播复盘模型
1、直播间全盘系统性复盘数据sop方案
2、不同流量渠道定制性优化渠道流量sop方案
3、从浅入深-营销漏斗各环节优化sop方案
4、主播能力分析-数据验证下的主播分析sop方案

Course Catalog 1. Industry Insight – Capacity Model of Traders with Cargo 1. What model do I want to put into your mind 2. Failure model summarized from 1000 traders 3. Live broadcast of trading development plan in different stages of 0~100 II The bottom logic of the all-in-one Tiktok live broadcast algorithm 1. The bottom logic and evolution path of the live broadcast algorithm 2. Disassembling the KPI assessment model and architecture of the live broadcast algorithm 3. Disassembling the algorithm label architecture and evolution of the live broadcast room 4. The actual application of the live broadcast evaluation indicators in the traffic structure 5. The actual application of labels in the traffic structure 3 Combination of Taoism – how to design and match the play method of your live broadcast room from 0 to 1 1. The first principle of the play method (the underlying framework) 2. Methodology for making replicable play methods 3. Analysis of individual self owned play method models 4. Disassembly of the practical model of progressive play methods 5. Progressive play method cold start process script 6. Account acceptance period, label cleaning, and density 7. Account popularity period, Explosives drive account transformation 8. Solve the problems that 99% of people encounter when starting accounts at a low price 9. Summarize the experience of building a live broadcast game with three years of experience+3 billion gmv 4. Team building – from 0 to 1 to build a live broadcast team model 1. Build a team structure that matches the model 2. Replicate the interview process for team members 3. Replicate the performance of different positions and evaluation schemes 4. Experience determines the cost. Use the management experience summarized by 100+live broadcast operators 5 Goods planning – establishment and practical application model of goods 1. The goods in the live broadcast recommended traffic live broadcast room can be copied 2. The goods in the live broadcast room with short video traffic as the main traffic build the sop scheme 3. The goods in the live broadcast room with Qianchuan traffic mode build the SOP scheme 4. The skills of online third-party tools use the sop scheme 5. The offline products build the sop scheme 6 Scenario building – building model of high conversion live broadcast scenario 1. Derive the scene model of high conversion live broadcast room from the assessment indicators 2. Build the basic skills of the scenario and get familiar with the common sense of scenario building 3. Process optimization of the seven elements of the scenario 4. Build the live broadcast scenario sop 5. Live broadcast scenario equipment and building the overall strategy 7. Anchor training – professional anchor training model from 0 to 1. Type selection, store, operation, flat broadcast anchor model disassembly 2. Selling point refining, A set of all-purpose SOP scheme for training anchor readers 3. Script disassembly, build a systematic script SOP scheme from 0 to 1 4. Fast completion of the anchor, and 7-day training of entry-level anchor with goods SOP scheme 5. Problem optimization, SOP scheme for solving common problems of novice anchor 6. Capability improvement, 12 style anchor high conversion script SOP scheme 8. Operation improvement – necessary operation skills for live broadcast operators 1. Research on the black horse account, data analysis of competitive products SOP scheme 2. Start to pay, pods, Push the SOP scheme at will 3. Set up people to give the live broadcast a strong SOP scheme with high transformation 4. Summary of the daily situation of the live broadcast with goods 9. Play method – live broadcast play method model 1. Qianchuan single product play method 2. Short video testing SOP scheme 3. Troika play method SOP4. Short frequency quick play method 5. Cross traffic density play method 10. Data analysis – refined live broadcast replay model 1. Live broadcast room full systematic replay data sop scheme 2 Customized optimization of channel traffic sop scheme for different traffic channels 3. Optimization of sop scheme for each link from shallow to deep – marketing funnel 4. Analysis of anchor capacity – anchor analysis sop scheme under data validation
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