#31度网赚班# 全媒体运营爆款策划实战课:案例实操+模板总结+上手即用(111节课时)


课程简介

一门人人都需要掌握的升职必备技能,互联网进入存量时代,用户增长进入瓶颈期市场竞争日益激烈,标题/文章/创意/素材/视频/活动都需要打造爆款,企业对懂策划的人才需求越来越高,这套课程用案例实操+模板总结+上手即用。

学习策略思维,上百个案例手把手带练,多场景应用,全面提升你的运营实战能力

课程收获:

1学习运营核心技能,轻松入职高门槛岗位

2写出刷屏金句、爆款内容、提升转化率

3运营工作全场景应用实战,即学即用

4提高运营全局思维(曝光、获客、转化)

5斩获17年策划功底,提高核心竞争力

6持续练习,打造个人品牌&ip

适合人群:

0基础小白

【难题】想要入职运营岗位,缺乏必备能力,不好找工作

【收获】7大类型任务拆解+上百套模板练习,轻松搞定面试斩获高薪offer

0-2岁的运营

【难题】一直负责执行工作,感觉自己在打杂

【收获】掌握一套方法论,提升全局思维,为晋升做准备

3-5岁的运营

【难题】对前景感到迷茫,找不到自己的核心竞争力

【收获】通过策划能力打造爆款案例;掌握提案和汇报的方法,做优秀管理

老手/管理者

【难题】伴随年龄的增长开始达到晋升的天花板

【收获】打造个人品牌&ip,为转型和创业做准备

课程目录

全媒体运营爆款策划实战课

试听-全媒体运营爆款策划导学课.mp4

1、7大主题爆款策划总纲.mp4

2、15套黄金3秒提炼.mp4

3、黄金3秒第1套悬疑法.mp4

4、黄金3秒第2套震惊法.mp4

5、黄金3秒第3套恐吓法.mp4

6、黄金3秒第4套疑问法.mp4

7、黄金3秒第5套数字法.mp4

8、黄金3秒第6套好奇法.mp4

9、黄金3秒第7套对比法.mp4

10、黄金3秒第8套故事法.mp4

11、黄金3秒第9套功能法.mp4

12、黄金3秒第10套带入法.mp4

13、黄金3秒第11套夸张法.mp4

14、黄金3秒第12套总结法.mp4

15、黄金3秒第13套痛点法.mp4

16、黄金3秒第14套反转法.mp4

17、黄金3秒第15套借力法.mp4

18、黄金3秒小结.mp4

19、爆款标题提炼.mp4

20、爆款标题策划-6套公式-15个案例.mp4

21、爆款标题策划-5套模板-14个案例.mp4

22、爆款标题策划-1-4套勾魂词-15个案例.mp4

23、爆款标题策划-5-8套勾魂词-12个案例.mp4

24、爆款标题策划-9-12套勾魂词-12个案例.mp4

25、爆款海报策划提炼.mp4

26、爆款海报策划2个方法+3个工具+3个案例.mp4

27、爆款海报策划追加5个案例.mp4

28、爆款海报策划1套方法论+3步骤+1套实战案例.mp4

29、爆款营销页策划提炼.mp4

30、爆款营销页策划步骤1-6+案例6个.mp4

31、爆款营销页策划步骤7-10+案例3个+小结.mp4

32、爆款营销页策划1套方法论+实战.mp4

33、爆款营销页策划追加1套实战案例.mp4

34、爆款视频策划提炼.mp4

35、爆款视频策划2步骤+3工具+1套案例.mp4

36、爆款视频策划1套方法论+4步进阶+4个案例详解+1结论.mp4

37、爆款视频策划追加4套案例.mp4

38、爆款视频策划1套方法实战+2步骤+3工具实战总结.mp4

39、爆款视频策划追加卖点提炼方法论+实战.mp4

40、爆款活动(线上+线下)策划提炼.mp4

41、爆款活动-1整套线上+线下活动策划过程+实战(上).mp4

42、爆款活动-1整套线上+线下活动策划过程+实战(下).mp4

43、爆款活动-线上+线下=1套方法论+落地.mp4

44、爆款活动-线上+线下=1套能力拓展+实战.mp4

45、爆款活动-线上+线下=导图提炼.mp4

46、爆款活动-线上+线下=步骤1-3.mp4

47、爆款活动-线上+线下=步骤4-5.mp4

48、爆款活动-线上+线下=步骤6-9+4套表.mp4

49、爆款活动-线下活动策划3套案例.mp4

50、品牌策划提炼.mp4

051-品牌策划3个步骤.mp4

52、品牌策划5个工具+工具1.mp4

53、品牌策划工具2.mp4

54、品牌策划工具3-5.mp4

55、品牌策划1套方法论+落地.mp4

56、提升ROI策划术-4个步骤.mp4

57、提升ROI策划术-起量篇.mp4

58、提升ROI策划术-用户画像实战+案例+起量策划.mp4

59、提升ROI策划术-爆量篇.mp4

60、提升ROI策划术-爆量技巧plutchik+16个案例.mp4

61、提升ROI策划术-质量提升+成交变现.mp4

62、运营6大硬核技能提炼.mp4

63、运营6大硬核技能-思维导图XMIND-7大问题+逻辑能力.mp4

64、运营6大硬核技能-思维导图XMIND8-技术操作篇.mp4

65、运营6大硬核技能-思维导图XMIND4个要素+6个步骤.mp4

66、运营6大硬核技能-思维导图XMIND-13个案例.mp4

67、运营6大硬核技能-数据分析Excel-5大技能+数据透视表3级进阶+函数表3套.mp4

68、运营6大硬核技能-数据分析Excel-技能1-横表1秒变竖表+现场实操.mp4

69、运营6大硬核技能-数据分析Excel-技能2-身份证提取+现场实操.mp4

70、运营6大硬核技能-数据分析Excel-技能3-分列法+现场实操.mp4

71、运营6大硬核技能-数据分析Excel-技能4-条件格式法+现场实操.mp4

72、运营6大硬核技能-数据分析Excel-技能5-迷你图+现场实操.mp4

73、运营6大硬核技能-数据分析Excel-数据透视表基础+现场实操.mp4

74、运营6大硬核技能-数据分析Excel-数据透视表高阶+现场实操.mp4

75、运营6大硬核技能-数据分析Excel-数据透视表动态+现场实操.mp4

76、运营6大硬核技能-数据分析Excel-数据透视表动态高阶+现场实操.mp4

77、运营6大硬核技能-数据分析Excel-基础函数30个+3套现场实操.mp4

078-运营6大硬核技能-数据分析Excel-函数进阶+激励方案现场实操.mp4

79、运营6大硬核技能-数据分析Excel-函数进阶2+提成方案现场实操.mp4

80、运营6大硬核技能-数据分析Excel-函数进阶3+条件求和+现场实操.mp4

81、运营6大硬核技能-数据分析Excel-小结.mp4

82、运营6大硬核技能-高效策划Axure-提炼.mp4

83、运营6大硬核技能-高效策划Axure-2大使用方向+界面.mp4

84、运营6大硬核技能-高效策划Axure-技能实操+案例.mp4

85、运营6大硬核技能-高效策划Axure-双11案例.mp4

86、运营6大硬核技能-高效策划Axure-成人学历案例+下单技巧.mp4

87、运营6大硬核技能-升职必备PPT-高效提炼.mp4

88、运营6大硬核技能-升职必备PPT-设计规划-技巧.mp4

89、运营6大硬核技能-升职必备PPT-5种高效排版+案例.mp4

90、运营6大硬核技能-升职必备PPT-字体技巧大全+案例实操.mp4

91、运营6大硬核技能-升职必备PPT-图片资源+案例实操.mp4

92、运营6大硬核技能-升职必备PPT-7个排版案例+实操.mp4

93、运营6大硬核技能-升职必备PPT-图标+形状案例.mp4

94、运营6大硬核技能-升职必备PPT-5大模板+应用实操.mp4

95、运营6大硬核技能-升职必备PPT-LOGO设计+5排版案例+4站.mp4

96、运营6大硬核技能-升职必备PPT-3种图表用法+3套实战案例+进阶.mp4

97、运营6大硬核技能-升职必备PPT-6套配色方案+8套案例实操+季度总结.mp4

98、运营6大硬核技能-用户调研-用户画像提炼.mp4

99、运营6大硬核技能-用户调研-用户画像3个属性.mp4

100、运营6大硬核技能-用户调研-收集用户画像6大方法.mp4

101、运营6大硬核技能-用户调研-问卷调查11套方法+15大场景.mp4

102、运营6大硬核技能-剪映实操-提炼.mp4

103、运营6大硬核技能-剪映实操-草稿界面详解+现场实操.mp4

104、运营6大硬核技能-剪映实操-基础面板详解+现场实操.mp4

105、运营6大硬核技能-剪映实操-菜单栏详解.mp4

106、运营6大硬核技能-剪映实操-5大面板+播放器详解.mp4

107、运营6大硬核技能-剪映实操-时间线详解+现场实操.mp4

108、运营6大硬核技能-剪映实操-视频剪辑详解+现场实操.mp4

109、运营6大硬核技能-剪映实操-音频剪辑详解+现场实操.mp4

110、运营6大硬核技能-剪映实操-蒙板+调色+贴纸+滤镜详解.mp4

111、运营6大硬核技能-剪映实操-现场案例+现场实战.mp4

Course introduction is a necessary skill for promotion that everyone needs to master. The Internet has entered the era of stock, and the market competition is becoming increasingly fierce when user growth enters the bottleneck period. The title/article/creativity/material/video/activity all need to create a blockbuster. Enterprises are increasingly demanding for talents who understand planning. This course uses case practice+template summary+hands-on use. Learning strategic thinking, hand training with hundreds of cases, multi scenario application, and comprehensive improvement of your operational practical ability Course harvest: 1. Learn the core operational skills, and easily enter the threshold posts of senior professional level 2. Write the golden sentences of screen painting, the content of money explosion, and improve the conversion rate 3. The whole scene of operational work should be applied to practical combat, namely, learn and use 4. Improve the overall operational thinking (exposure, customer acquisition, conversion) 5. Achieve 17 years of planning skills, and improve the core competitiveness 6. Continue to practice, Create a personal brand& IP is suitable for people: 0 Basic Xiaobai [Difficulty] wants to enter an operation position, lacks the necessary ability, and is not easy to find a job [Harvest] 7 types of task disassembly+hundreds of template exercises. It is easy to get an interview and obtain a high salary. 0-2 year old operation [Difficulty] has always been responsible for carrying out the work, feeling that he is doing chores [Harvest] mastering a set of methodology, improving the overall thinking, and preparing for promotion. 3-5 year old operation [Difficulty] is confused about the prospects, Unable to find their own core competitiveness [harvest] to create a case of explosive funds through planning ability; Master the methods of proposal and report, and become an excellent management veteran/manager [Difficulty]. With the growth of age, they begin to reach the ceiling of promotion [Gain]. Create a personal brand& Ip, Preparing for Transformation and Entrepreneurship Course Catalog Full media Operation Exploding Money Planning Practical Course Listening – All media Operation Exploding Money Planning Guidance Course. mp41, General Outline of Seven Themes Exploding Money Planning. mp42, 15 sets of gold 3 seconds refining. mp43, gold 3 seconds first set of suspense method. mp44, gold 3 seconds second set of shock method. mp45, gold 3 seconds third set of intimidation method. mp46, gold 3 seconds fourth set of interrogation.mp47, gold 3 seconds fifth set of digital method.mp48, gold 3 seconds sixth set of wonderful method.mp49 The 7th set of comparison method in 3 seconds of gold. mp410, the 8th set of story method in 3 seconds of gold. mp411, the 9th set of function method in 3 seconds of gold. mp412, the 10th set of introduction method in 3 seconds of gold. mp413, the 11th set of exaggeration method in 3 seconds of gold. mp414, the 12th set of summary method in 3 seconds of gold. mp415, the 13th set of pain point method in 3 seconds of gold. mp416, the 14th set of inversion method in 3 seconds of gold. mp417, the 15th set of borrowing method in 3 seconds of gold. mp418, the summary in 3 seconds of gold. mp419, the extraction of popular title. mp420 Hot money title planning – 6 sets of formulas – 15 cases. mp421, hot money title planning – 5 sets of templates – 14 cases. mp422, hot money title planning – 1-4 sets of soul stirring words – 15 cases. mp423, hot money title planning – 5-8 sets of soul stirring words – 12 cases. mp424, hot money title planning – 9-12 sets of soul stirring words – 12 cases. mp425, hot money poster planning refining. mp426, hot money poster planning 2 methods+3 tools+3 cases. mp427, hot money poster planning added 5 cases. mp428 One set of methodology+3 steps+1 set of practical cases for the planning of hot sale posters. mp429, planning and refining of hot sale marketing pages. mp430, planning steps of hot sale marketing pages 1-6+6 cases. mp431, planning steps of hot sale marketing pages 7-10+3 cases+summary. mp432, planning of hot sale marketing pages 1 set of methodology+practical cases. mp433, planning of hot sale marketing pages adds one set of practical cases. mp434, planning and refining of hot sale videos. mp435, planning steps of hot sale videos+3 tools+1 set of cases. mp436 One set of methodology for popular video planning+4 steps to advance+4 case details+1 conclusion. mp437, four additional cases for popular video planning. mp438, one set of methods for popular video planning+2 steps+3 tool practice summary. mp439, additional selling point refining methodology for popular video planning+practice. mp440, planning and refining of popular video activities (online+offline). mp441, popular video activities – 1 whole set of online+offline activity planning process+practice (I). mp442 Hot money activity – 1 whole set of online+offline activity planning process+actual combat (below). mp443, Hot money activity – online+offline=1 set of methodology+landing. mp444, Hot money activity – online+offline=1 set of capacity expansion+actual combat. mp445, Hot money activity – online+offline=map refining. mp446, Hot money activity – online+offline=steps 1-3.mp447, Hot money activity – online+offline=steps 4-5.mp448, Hot money activity – online+offline=steps 6-9+4 sets of tables.mp449 Popular activity – 3 sets of offline activity planning cases. mp450, brand planning refining. mp4051 – 3 steps of brand planning. mp452, 5 tools+tools for brand planning 1. mp453, brand planning tools 2. mp454, brand planning tools 3-5. mp455, a set of brand planning methodology+landing. mp456, improving ROI planning – 4 steps. mp457, improving ROI planning – volume. mp458, improving ROI planning – user portrait practice+cases+volume planning. mp459 Improving ROI Planning – Explosion Volume Chapter. mp460, Improving ROI Planning – Explosion Volume Technique plutchik+16 cases. mp461, Improving ROI Planning – Quality Improvement+Transaction Realization. mp462, Refining six hard core skills in operation. mp463, Operating six hard core skills – Mind Map XMIND-7 Big Problems+Logic Capability. mp464, Operating six hard core skills – Mind Map XMIND8 – Technical Operation Chapter. mp465, Operating six hard core skills – Mind Map XMIND4 Elements+6 Steps. mp466 6 hard core skills for operation – 13 cases of mind mapping XMIND. mp467, 6 hard core skills for operation – Data analysis Excel-5 skills+PivotTable 3-level advancement+3 sets of function tables. mp468, 6 hard core skills for operation – Data analysis Excel – Skills 1 – Horizontal table 1 second vertical table+field operation. mp469, 6 hard core skills for operation – Data analysis Excel – Skills 2 – ID card extraction+field operation. mp470 Operation 6 hard core skills – Data Analysis Excel – Skills 3 – Column Method+Field Operation.mp471, Operation 6 hard core skills – Data Analysis Excel – Skills 4 – Conditional Format Method+Field Operation.mp472, Operation 6 hard core skills – Data Analysis Excel – Skills 5 – Mini Map+Field Operation.mp473, Operation 6 hard core skills – Data Analysis Excel – Pivot Table Foundation+Field Operation.mp474 6 hard core skills in operation – Data analysis Excel – PivotTable high-level+field practice.mp475, 6 hard core skills in operation – Data analysis Excel – PivotTable dynamic+field practice.mp476, 6 hard core skills in operation Excel – PivotTable dynamic high-level+field practice.mp477 Operation of 6 hard core skills – Data analysis Excel – 30 basic functions+3 sets of on-site practice.mp4078 – Operation of 6 hard core skills – Data analysis Excel – Advanced function+on-site practice of incentive program.mp479, Operation of 6 hard core skills – Data analysis Excel – Advanced function+on-site practice of commission program.mp480, Operation of 6 hard core skills – Data analysis Excel – Advanced function 3+conditional sum+on-site practice.mp481 Operation of six hard core skills – data analysis Excel – summary. mp482, operation of six hard core skills – efficient planning Axure – refining. mp483, operation of six hard core skills – efficient planning Axure-2 big direction of use+interface. mp484, operation of six hard core skills – efficient planning Axure – skill practice+cases. mp485, operation of six hard core skills – efficient planning Axure – double 11 cases. mp486, operation of six hard core skills – efficient planning Axure – adult education cases+ordering skills. mp487 6 hard core skills for operation – PPT for promotion – efficient refining. mp488, 6 hard core skills for operation – PPT for promotion – design planning – skills. mp489, 6 hard core skills for operation – PPT for promotion – 5 efficient typesetting+cases. mp490, 6 hard core skills for operation – PPT for promotion – complete set of font skills+case practice.mp491, 6 hard core skills for operation – PPT for promotion – picture resources+case practice.mp492 6 hard core skills for operation – PPT-7 typesetting cases for promotion+practice.mp493, 6 hard core skills for operation – PPT-icon+shape case for promotion. mp494, 6 hard core skills for operation – PPT-5 templates for promotion+application practice.mp495, 6 hard core skills for operation – PPT-LOGO design for promotion+5 typesetting cases+4 stations.mp496, 6 hard core skills for operation – PPT-3 chart usages for promotion+3 sets of practical cases+advanced. mp497 6 hard core skills for operation – 6 color matching schemes required for promotion+8 case practices+quarterly summary.mp498, 6 hard core skills for operation – user research – user portrait refining. mp499, 6 hard core skills for operation – user research – 3 attributes of user portrait. mp4100, 6 hard core skills for operation – user research – 6 methods for collecting user portrait. mp4101, 6 hard core skills for operation – user research – 11 methods for questionnaire survey+15 scenarios. mp4102 Operation of 6 hard core skills – Clipping and mapping practice – refining. mp4103, Operation of 6 hard core skills – Clipping and mapping practice – detailed explanation of draft interface+on-site practice. mp4104, Operation of 6 hard core skills – Clipping and mapping practice – detailed explanation of basic panel+on-site practice. mp4105, Operation of 6 hard core skills – Clipping and mapping practice – detailed explanation of menu bar. mp4106, Operation of 6 hard core skills – Clipping and mapping practice – detailed explanation of 5 large panels+player. mp4107 Operation of 6 hard core skills – Clipping and mapping practical operation – detailed timeline+on-site practice.mp4108, Operation of 6 hard core skills – Clipping and mapping practical operation – detailed video clip+on-site practice.mp4109, Operation of 6 hard core skills – Clipping and mapping practical operation – detailed audio clip+on-site practice.mp4110, Operation of 6 hard core skills – Clipping and mapping practical operation – mask+color mixing+sticker+detailed filter. mp4111, Operation of 6 hard core skills – Clipping and mapping practical operation – on-site case+on-site practice.mp4
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