#31度网赚班# 实战型运营实操课第9期+运营型主播训练营第9期,高阶班(51节课)


直播带货系统精修线下高阶课2套

运营型主播实战训练高阶班

主播实操高阶课程表

第一天下午14:00-19:00

抖音平台带货须知及准备工作

【行业】2022直插带货发展趋势

【发展】运营型主播对于抖音兴趣电商的重要性

【新规】小白主播必须懂的直播带货违禁词及行为规避

【定位】主播的方向定位/人设定位/产品定位/账号定位

【准备】带货主播开播前的准备工作的系统梳理

【执行】带货主播心须具备的镜头感表现力及展示能力

【卖点】快速找到并写出产品核心卖点的话术技巧

【思维】运营型主播必须懂的平台推流模式及赛马机制

【系统】主播根据平台推流机制梳理开播话术流程框架

【话术】主播根据产品制定开播留人话术/互动话术/塑造话术

【作业】一天学习内容总结及一段五分钟模拟开播录屏

第二天上午09:30-12:00

自然流量主播确定风格及话术方向

【心态】做运营型主播必备的铁人心态

【选品】主播要具备的正确数据选品思维

【风格】精准找到适合自己的直播风格及货品风格

【起号】确定适合自己的起号方式优势及弊端梳理

【话术】运营型主播稳定起号的话术方向

【案例】完整解析运营型主播新号起号的流量密码

第二天下午14:00-19:00

起号阶段主播确定风格及话术方向

【流量】直播间核心流量来源

【对标】如何精准找到自己的对标账号

【配合】直插间人员合理搭建分工

【开场】新手主播开场留人话术的核心

【互动】运营型主播具备的强互动能力

【数据】如何通过话术引导做直播间热度

【塑造】学会塑造产品价值卖出高溢价高转化

【转化】运营型主播通过直播间话术引导打标签

【流速】运营型主播必须具备的流量感知能力

【思维】主播必须掌握的稳定流量的递增数据思维

【爆单】自然流量日出千单的核心秘密(实战案例拆解)

第三天上午10:00-12:00

直播问题超落地解决方案合集

【解决】憋单的憋不起来怎么办

【承接】急速流量来了主播要怎么承接

【拉新】老粉占比高主播如何做到有效拉新

【掉人】主播转款就掉人/上新失败的核心原因

【转款】单品/组合品自然转款衔接话术和技巧

【复盘】下播以后如何高效复盘进而提升主播技能

【拆解】超实用话术公式拆解并运用

第三天下午14:00-19:00

运营型主播稳号的核心

【拍摄】主播短视频拍摄风格定位

【权重】短时间之内如何打造一个高权重账号

【人设】打造账号长久发展的人设型主播

【细节】带货主播必须掌握的直播间细节

【案例】近期起号玩法解析主播话术节奏重点

【阶段】做好带货主播必经的三个阶段

【实操】从0到1团队模拟真实开播流程策划

【优化】实操过程中遇到的问题优化及解决方案

【作业】根据自己的货品策划自己的直播间起号方案

运营课实战训练高阶班

运营实操高阶课程表

第一天下午14:00-19:00

带货起号阶段从0到1

【行业】运营在整个带货链路中的重要性

【底层】抖音的底层逻辑流量来源解析

【定位】直播带货稳定起号的定位法则

【分工】直播间人员该如何精准分工搭配

【起号】直播带货可落地/起号率高的起号模型

【案例】自然流量三大主流起号的玩法拆解

【权重】如何快速打造一个高权重准标签的账号

【思维】风格货盘对于起号长远的核心优势

【节奏】黄金起号阶段的运营节奏该如何把控

【细节】百分百起号的核心点细节节奏/留人/转化

【分享】自播账号月销千万起号阶段分点式详解

第二天上午9:30-12:00

自然流量稳号核心/付费介入详解

【稳号】起号成功后如何稳定在线稳定转化

【排品】起号稳号的不同阶段直播间排品策略

【罗盘】高阶运营正确分析电商数据罗盘的核心

【付费】账号不同阶段的介入付费意义

【投流】小店随心推/DoU+/千川付费计划搭建

【老粉】通过运营策略解决老粉占比高的直播问题

【优化】直播过程中节点问题运营应该如何解决优化方案

【案例】低人气高人气的时候运营主导账号的发展方向核心

【测款】全面解析多渠道多方案的的测款方式

【案例】自播账号日销70万/稳流量/稳转化/上新失败的核心

第二天下午14:00-19:00

短视频起号实现双频共振/起号实操

【趋势】短视频起号的必要性

【方向】直播带货短视频的方向与定位

【爆款】如何快速找到直播间的爆款文案与音乐

【构图】带货短视频的拍摄景别区分与黄金构图法则

【标签】如何给短视频快速精准定标签

【测款】上新成功之短视频测款的核心

【拆解】通过短视频拉爆直播间的策略拆解

【投放】带货短视频正确投放抖+的方法论

【逻辑】如何通过短视频启动日不落直播间

【设备】不出错的直播间各类设备配置

【转化】视频爆了以后直播间该如何承接流量进行转化

【实操】新号必起的现场模拟直播实操演练

【答疑】问题集中梳理解疑答惑环节

Live broadcast delivery system refined 2 sets of offline high-level courses, operational anchor practical training, high-level class anchor practical operation, high-level course schedule, 14:00-19:00 p.m. on the first day, Tiktok platform goods delivery instructions and preparations [industry] 2022 in-line goods delivery development trend [development] the importance of operational anchors to Tiktok’s interest in E-commerce [new rules] the prohibited words and behavior avoidance of live broadcast delivery that Xiaobai anchors must understand [positioning] Anchors’ orientation/staffing positioning/product positioning/account positioning [preparation] System sorting out [execution] the camera sense, expressiveness and display ability [selling points] that must be possessed by the delivery anchor before the broadcast [preparation] Rapidly find and write out the key selling points of the product [thinking] The platform streaming mode and horse racing mechanism that must be understood by the operational anchor [system] The anchor combs the process framework of broadcasting scripts according to the platform streaming mechanism [scripts] The anchor formulates the reserved scripts/interactive scripts/shaping scripts according to the products [homework] One day learning content summary and a five minute simulation of the opening of the recording screen The next day at 09:30-12:00 in the morning, the natural flow anchor determines the style and direction of scripts [mentality] The iron man mentality [selection] that is necessary for an operational anchor The correct data selection thinking that the anchor should have [Style] Accurately find your own live broadcast style and product style [Start] Determine your own number starting method Advantages and disadvantages Sort out [Script] Operational anchor’s stable number starting direction [Case] Completely analyze the traffic password of the operational anchor’s new number starting at 14:00-19:00 on the next day The anchor determines the style and script direction [Traffic] Core traffic source of the live broadcast room [Benchmarking] How to accurately find your own benchmarking account [Cooperate] The staff in the direct insertion room reasonably build the division of labor [Opening] The core of the opening reserved speech of the novice anchor [Interaction] The strong interaction ability of the operational anchor [Data] How to make the live broadcast room hot [Shape] Learn how to shape the product value, sell high premium, high transformation [Transform] The operational anchor labels [Flow rate] through the speech guidance of the live broadcast room The traffic perception ability that an operational anchor must have [Thinking] The anchor must master the incremental data thinking of stable traffic [Burst orders] The core secret of the natural traffic of a thousand orders per day (the actual combat case is disassembled) The third day 10:00-12:00 am of the live broadcast problem, the collection of super landing solutions [Solution], what to do if the orders cannot be held up [Undertake], how to undertake [Pull new] when the rapid traffic comes How to effectively attract new fans [lose people], the core reason for the failure of losing people when transferring money, and the core reason for the failure of launching new fans [transfer money], the natural transfer of single products/combination products, the connection, the scripts and skills [resume], how to efficiently resume after the release, so as to improve the skills of the anchors [disassemble], the super practical script formula, disassemble and use the core of the operational anchor’s stable number from 14:00-19:00 p.m. on the third day [shoot], the anchor’s short video shooting style positioning [weight] How to create a high weight account in a short period of time [Personnel] Create an account with long-term development [Details] Details of the live broadcast room that must be mastered by the delivery anchor [Cases] Recently, the number playing method will be used to analyze the rhythm of the anchor’s speech [Phase] Three stages that must be passed by the delivery anchor [Practice] From 0 to 1, the team will simulate the real broadcast process, plan [Optimize], optimize the problems encountered in the practical operation, and solve them [Operation] Plan your own numbering scheme for the live broadcasting room according to your own goods; operational class practical training; advanced class operational practice; advanced course schedule: 14:00-19:00 p.m. on the first day of the first day; the importance of [industry] operation in the whole shipping link; analysis of the underlying logic flow source of [bottom layer] Tiktok [positioning] positioning rules for stable numbering of live broadcasting goods [division of labor] how to accurately divide and match [starting number] for the personnel in the live broadcasting room Live broadcast of the number starting model with goods landing/high number starting rate [Case] Three mainstream number starting methods of natural traffic Disassemble [Weight] How to quickly create a high weight quasi label account [Thinking] style pallet for the long-term core advantage of number starting [Rhythm] How to control [Details] the core point of 100% number starting, the rhythm of details/retention/transformation [Share] The second day, 9:30-12:00 a.m. of the morning of the second day, the natural traffic stable number core/payment intervention explained how to stably transform [stable number] online after the successful start of [stable number] in different stages. The scheduling strategy of the live broadcast room [Compass] high-level operation correctly analyzed the core of the e-commerce data compass [payment] account in different stages The store pushed at will/DoU+/Qianchuan payment plan set up [Old Fans] to solve the problem of live broadcast with a high proportion of old fans through the operation strategy [Optimization] How should the operation solve the node problem in the live broadcast process [Case] When the popularity is low and high, the development direction of the operation leading account is to the core [Measurement] to comprehensively analyze the measurement method of multi-channel and multi scheme [Case] The daily sales of the self broadcast account is 700000 yuan/stable traffic/stable transformation/the core of failure to launch a new video. The next day, 14:00-19:00 p.m., short video starts to achieve dual frequency resonance/start to number practice [trend], the necessity of starting short video starts to number [direction], the direction and positioning of the live broadcast short video with goods [popular money], how to quickly find the popular money copy and music in the live broadcast room [composition], the shooting scene differentiation of the short video with goods and the golden composition rule [label] How to quickly and precisely define the label [Payment measurement] for short videos — the core of the new success of short video payment measurement — [Disassembly] Through the strategy of short videos to pull up the live broadcast room, disassemble [Release] The short video with goods to correctly release the shake+methodology [Logic] How to launch the live broadcast room with no errors in [Equipment] The live broadcast room configuration [Conversion] Through short videos, how should the live broadcast room undertake the traffic after the video burst [Practice] On site simulation live broadcast practice drill [Q&A] of the new number will focus on sorting out the Q&A link
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