#31度网赚班# 兴趣电商自播集训营:三大核心能力 12种玩法 提高销量,核心落地实操!

三大核心能力

12种玩法

助力直播间快速提高销量

人货场播全面盘点

必看关键细节

促进数据增长

从案例到落地

从录播到直播

点对点拆解方法

课程大纲

体系篇:夯实基础必学,探清抖音真相

引言:导学课

直播间的流量构成

第一章【人】

直播间用户构成

直播间引流方式

主播的核心表现力及职责

主播四大核心表现力

基于产品下的主播职责

如何培育红人主播

直播团队成员的核心职责

培育红人主播三阶段

认知选品逻辑,选好合适产品

第二章【货】

兴趣电商选品的底层逻辑

兴趣电商选品的六大标准

直播间必备的四种产品

排品是承接流量的前提

排品的三种策略

直播间引流品的运用技巧

不同直播间的组品方案

过款直播间的组品方案

单品直播间的组品方案

第三章【场】

直播间场景的搭建

与运营规划匹配的直播场景搭建

直播间设备选择

不同直播方式下的直播间场景搭建

四种免费流量的获取

自然流量基础知识

设置类、内容类、运营类、推荐类流量的获取技巧

第四章【播】

【播前】如何撰写单品脚本

怎么写直播间标准的单品脚本模型?

拆解单品脚本的4个优秀的直播技巧

【播中】直播间气氛维护及粘性互动技巧

直播间气氛维护的重要意义

直播间气氛维护的方式

【播后】利用重点数据进行正确复盘

复盘的意义

数据的定义及作用

直播复盘的思路逻辑

This post finally came from the wolf at 11:54 on October 3, 2022. Edit three core competencies, 12 play methods, help the live broadcast room to rapidly improve sales, people, freight yards, broadcast, comprehensive inventory, see key details, promote data growth, from case to landing, from recording to live broadcast, point-to-point disassembly method, curriculum system: consolidate the foundation, learn, Find out the truth of Tipping Tone Introduction: Chapter 1 [People] Flow Composition of the Live Broadcast Room of the Guidance Course User Composition of the Live Broadcast Room Core Expressions and Responsibilities of the Anchor Four Core Expressions of the Anchor Based on the anchor's responsibilities under the product How to cultivate the core responsibilities of the members of the live broadcast team to cultivate the star anchor Three stage cognitive product selection logic, Choose the right product Chapter 2 [Goods] The bottom logic of the interest E-commerce choice The six standard live broadcast rooms of the interest E-commerce choice The four product arrangements are the prerequisite for traffic arrangement The three strategies of the arrangement The application skills of the drainage products in the live broadcast room The composition scheme of the direct broadcast room The composition scheme of the direct broadcast room The composition scheme of the live broadcast room The composition scheme of the live broadcast room Setting up a live broadcast scenario that matches the operation plan Setting up a live broadcast scenario Setting up a live broadcast room device Choose live broadcast scenarios under different live broadcast modes Setting up four types of free traffic Getting basic knowledge of natural traffic Setting, content, operation, and recommendation traffic Skills Chapter 4 [Broadcast] [Pre broadcast] How to write a script for a product How to write a standard script model for a live broadcast room? Four excellent live broadcast techniques for disassembling single product scripts [On the air] Importance of live broadcast room atmosphere maintenance and sticky interaction skills The way to maintain the atmosphere of live broadcast room [After the broadcast] Use key data to correctly resume the meaning of data and the role of live broadcast resume
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