#31度网赚班# 京东业绩增长店长必修课:帮助商家提升京东运营技巧(价值1980元)
课程简介

整套课程学完您将掌握蓝海选品技能 ,学会为自己的店铺数据把脉,精通平台搜索规则,解析京喜黑客户避免入坑,京东付费推广技能 ,低投高产助力产品快速起爆,渗透京东活动节奏,摸清赛道冲销量报上就赚钱,课程一共分为10个章节:
京东商家开店入驻必读
新商家做京东第一步
京东运营之选品奠基
京东运营之搜索优化
京东运营之准通推广
京东运营之营销活动玩法
京东运营之数据分析解读
京东云运营之快速爆流量新玩法
京东运营之京东直播
京东云一直风向标

合适 人群:淘宝天猫电子、运营、老板

课程目录
京东业绩增长店长必修课

1.京东店铺类型介绍
2.1.后台模块解读,清晰认知京东内容
2.2京东产品上传注意细节
2.3京东SKUID必读重点
2.4如何做好京东商品标题
2.5巧用京东促销方式
2.6京东平行优惠政策解读
2.7巧妙设置京东物流模板
2.8京东快递仓储解读
2.京东店铺入驻流程介绍
3.1竞争对手产品分析
3.2通过行业关键词看产品选择
3.3行业产品特征分析
3.4从自身角度选品重点
3.5价格因素在选品中的决定性意义
3.6营销价值决定产品未来
3.京东开店必备资质资料
4.10京东新品权重如何合理利用
4.113天卡HOT位绝招
4.11换季产品如何快速获取权重
4.12品牌对商品权重的影响
4.13店铺模型在搜索中影响
4.14广告推广是不是有权重?
4.15主从合并对排名大影响
4.16京东精选标对排名的加权
4.17京东千人千面的因素
4.18京东权重周期逻辑解读
4.19当搜索出现问题时如何排查问题?
4.1搜索的原理核心
4.20京东查排名工具解读
4.21京东排名跟进流程
4.22京喜店铺如何快速获排名
4.2京东首页搜索数据展示
4.3京东搜索文本索引逻辑
4.4京东标题优化之全方位找词
4.5京东标题组合优化方法
4.6如何选择最优类目
4.7京东搜索反馈的核心原理
4.8DMP人群投放策略
4.8人气分对权重的影响逻辑
4.9产品价格对权重的影响
4.京东开店收费标准
5.10快车盈利如何计算
5.12快车数据分析解读
5.13京东海投基础设置流程
5.14京东海投原理解读
5.15海投优化技能
5.16京东购物触点设置流程
5.17购物触点优化技能
5.18京东展位设置流程
5.19京东展位优化技能
5.1京东推广工具基础解读
5.20京东直投设置流程
5.21京东直投人群圈定技能
5.22京挑客技能 解读
5.23分析推广数据,推广爆破引流
5.2快车建立计划
5.3优质广告计划建立的基础
5.4如何筛选快车关键词
5.5关键词调整策略
5.6京东DMP人群详解
5.7京东DMP人群使用流程
5.9影响快车权重的因素解读
5.京东商家开店入驻必读
6.10 6.18活动解读-返场期
6.11 营销活动跟进甘特图解读
6.12 如何配合京东小二做好活动
6.13 京东框架协议合作解读
6.1京东日常活动解读
6.1京东日常活动解读.vep
6.2京东秒杀玩法
6.3京东品牌闪购玩法
6.4如何策划一场店铺活动
6.5 6.18活动解读-准备 期
6.6 6.18活动解读-蓄水期
6.7 6.18活动解读-预热器
6.8 6.18活动解读-专场期
6.9 6.18活动解读-高潮期
7.1 如何真正看懂京东数据
7.2京东数据分析之转化率解读
7.3京东数据分析之客单价解读
7.4如何通过商智看到有效行业数据
7.6如何通过商智看到有效竞品数据
7.6针对竞品数据如何分析
7.7店铺数据统计表格解读
7.8竞品数据跟进表格解读
7.9通过数据分析完成年度报表
7.如何不入仓获取京东物流标
8.1 如何一夜万评
8.2如何删除京东差评
8.3如何快速上京东首页
8.4规避京东反作弊系统窍门
8.5排名资源测试
8.6 如何解决有排名没销量问题
8.8被恶意下单怎么办?
8.9店铺被恶意灌流量怎么办?
9.1直播前的准备
9.2京东直播营销策划
9.3直播整体复盘
10.1京东运营之风向标优化提升-风向标构成因子与考核指标解读.mp4
10.2京东运营之风向标优化提升-风向标排名的意义与权益.mp4
10.3京东运营之风向标优化提升-风向标指标快速提升技能 .mp4

Course introduction: after completing the whole course, you will master the blue ocean selection skills, learn to feel the pulse of your own store data, master the platform search rules, analyze the Jingxi black customers to avoid entering the pit, pay for the promotion skills of JD, help the rapid explosion of products with low investment and high production, penetrate the rhythm of JD activities, find out the track sales volume and make money on the newspaper, The course is divided into 10 chapters: it is a must read for JD merchants to open a store and settle down. New merchants are the first step of JD operation. The selection of JD operations lays the foundation. The search optimization of JD operations, the quasi pass of JD operations, the promotion of marketing activities of JD operations, the data analysis and interpretation of JD operations, the rapid explosion of traffic, the new play of JD cloud operations, the JD live broadcast of JD cloud operations, and JD cloud has always been a weathervane for people: Taobao tmall electronics, operations Boss course directory JD performance growth store manager required course 1. Introduction to JD store type 2.1. Background module interpretation, Clear understanding of JD content 2.2 JD product upload attention to details 2.3 JD skuid required reading key points 2.4 how to do a good job of JD product title 2.5 how to use JD promotion methods 2.6 JD parallel preferential policies interpretation 2.7 how to set up JD logistics template 2.8 JD express warehouse interpretation 2. Introduction to JD store entry process 3.1 competitor product analysis 3.2 product selection through industry keywords 3.3 industry product feature analysis 3.4 how to select products from your own perspective 3.5 price The decisive significance of the quality factor in the selection 3.6 the marketing value determines the future of the product 3. The necessary qualification materials for the opening of JD stores 4.10 how to make reasonable use of the weight of JD new products 4.113 days card hot position trick 4.11 how to quickly obtain the weight of seasonal products 4.12 the influence of the brand on the weight of the commodity 4.13 the influence of the store model in the search 4.14 is the advertising promotion weighted? 4.15 the master-slave merger has a great impact on the ranking 4.16 the weighting of JD’s selected targets on the ranking 4.17 the factor of JD’s thousands of people 4.18 the logical interpretation of JD’s weight cycle 4.19 how to troubleshoot problems when searching? 4.1 principle and core of search 4.20 interpretation of JD search ranking tool 4.21 JD ranking follow-up process 4.22 how to quickly rank Jingxi stores 4.2 display of JD home page search data 4.3 JD search text index logic 4.4 comprehensive search of JD Title Optimization 4.5 JD Title Combination Optimization Method 4.6 how to select the best category 4.7 core principle of JD search feedback 4.8 DMP crowd placement strategy 4.8 influence logic of popularity score on weight 4.9 product price pair Influence of weight 4. Charging standard of jd.com store opening 5.10 how to calculate the profit of express train 5.12 analysis and interpretation of express train data 5.13 basic setting process of jd.com overseas investment 5.14 interpretation of principles of jd.com overseas investment 5.15 optimization skills of overseas investment 5.16 setting process of jd.com shopping contact 5.17 optimization skills of shopping contact 5.18 setting process of jd.com booth 5.19 optimization skills of jd.com booth 5.1 basic interpretation of jd.com promotion tools 5.20 setting process of jd.com direct investment 5.21 delineation skills of jd.com direct investment crowd 5.22 Interpretation of Beijing pick-up skills 5.23 analysis of promotion data, Promotion, explosion and drainage 5.2 fast train establishment plan 5.3 foundation for establishment of high-quality advertising plan 5.4 how to screen fast train keywords 5.5 keyword adjustment strategy 5.6 detailed explanation of JD DMP population 5.7 use process of JD DMP population 5.9 interpretation of factors affecting fast train weight 5. Required reading for JD merchants to open stores 6.10 6.18 activity Interpretation – return period 6.11 marketing activity follow-up Gantt diagram reading 6.12 how to cooperate with JD second graders 6.13 interpretation of JD framework agreement 6.1 JD daily activities interpretation 6.1 JD daily activities interpretation. Vep6.2 JD flash kill play 6.3 JD brand flash purchase play 6.4 how to plan a store activity 6.5 6.18 activity interpretation – preparatory period 6.6 6 6.18 activity interpretation – water storage period 6.7 6.18 activity interpretation – preheater 6.8 6.18 activity interpretation – special period 6.9 6.18 activity interpretation – climax period 7.1 how to really understand JD data 7.2 conversion rate interpretation of JD data analysis 7.3 customer unit price interpretation of JD data analysis 7 . 4 how to see the effective industry data through the business intelligence 7.6 how to see the effective competitive product data through the business intelligence 7.6 how to analyze the competitive product data 7.7 how to interpret the statistical table of store data 7.8 how to interpret the follow-up table of competitive product data 7.9 how to complete the annual report through data analysis 7. How to obtain the JD logistics bid without entering the warehouse 8.1 how to make ten thousand comments overnight 8.2 how to delete the JD bad comments 8.3 how to quickly go to the JD home page 8.4 how to avoid the JD anti cheating system 8.5 ranking resource testing Try 8.6 how to solve the problem of ranking without sales volume 8.8 how to deal with malicious orders? 8.9 what should I do if the store is filled with malicious traffic? 9.1 preparation before live broadcast 9.2 marketing planning of JD live broadcast 9.3 overall replay of live broadcast 10.1 optimization and improvement of wind vane of JD operation – Interpretation of wind vane composition factors and assessment indicators. Mp410.2 optimization and improvement of wind vane of JD operation – significance and rights of wind vane ranking. Mp410.3 optimization and improvement of wind vane of JD operation – rapid improvement skills of wind vane indicators. Mp4

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