#31度网赚班# 2022直播带货运营+主播系统统合课:讲透如何做直播带货
本课程包括 

直播带货运营落地实操课
大章节 17.5小时
1运营底层逻辑和起号方法
2高效直播爆流脚本设计
3主播排品设计和100在线实操方法
4带货类短视频高效引流转化
5随心推/千川付费计划搭建和不同场景策略
6直播带货基础、权重、转化、异常数据诊断
7高曝光进入率场景搭建策略及要点

带货主播精细化策路落地成长课
14个章节7.5小时
直播带货团队如何做好风控体系
2直播排品以及不同品话术结构
3从营销原理和策略角度讲透产品与控场话术
4月薪3w主播的直播逻辑与高效循环话术逻辑
5主播高效的自我成长学习方法
6落地执行工具表格

课程目录:

一、直播带货运营落地实操课
第1节:新账号如何选择起号方式.mp4
第2节:如何设计账号排品结构.mp4
第3节:不同人数阶段如何憋单执行.mp4
第4节:转品与正价款憋单逻辑,mp4
第5节:数据诊断.mp4
第6节:账号健康度诊断.mp4
第7节:百万直播脚本分析.mp4
第8节:脚本设计5大元素.mp4
第9节:直播策略5大元素.mp4
第10节:千川投放一高产出的起号投放策略.mp4
第11节:千川投放一高产出的人群定位投放策略.mp4
第12节:千川投放一高产出的提升投放策略.mp4
第13节:千川投放一高产出的整场投放策略.mp4
第14节:千川投放-计划展示、搭建逻辑(上).mp4
第15节:千川投放-计划展示、搭建逻辑(下).mp4
第16节:千川投放一各项数据指标.mp4
第17节:千川投放一八大类型的计划搭建.mp4
第18节:抖音直播推流的底层逻辑,mp4
第19节:抖音直播起号的底层逻辑,mp4
第20节:起号前的4大核心工作。mp4
第21节:突破误值实现1000人在线.mp4
第22节:短视频锤爆直播间的六大优势.mp4
第23节:直播间反哺短视频流量破圈策略.mp4
第24节:短视频导流直播间的干预要点.mp4
第25节:高曝光进入率直播场景3要素.mp4
第26节:低成本高曝光进入场景如何操作.mp4
第27节:源头供应链如何搭建自己场景.mp4
第28节:品牌型直播间场景如何提高自己竞争力.mp4

二、带货主播精细化策略落地成长课
第1节:课程先导.mp4
第2节1:风控管理(直播带货团队如何做好主播风控).mp4
第2节2:风控管理(主播直播规则考试检核).mp4
第2节3:风控管理(如何避免直播间不必要的违规扣分).mp4
第3节1:开场停留(开场话术逻辑结构及场显应用).mp4
第3节2:开场停留(高留人的原则话术体系与场景设计).mp4
第4节1:粉丝互动(如何搭建直播间高质量互动话术结构).mp4
第4节2:粉丝互动(主播高质量互动结构如何搭建).mp4
第5节1:粉丝信任(直播间的高信任感如何塑造).mp4
第5节2:粉丝信任(如何多维度的打造产品与人设信任).mp4
第6节1:卖点痛点(无卖点没价值,无痛点不成交).mp4
第6节2:卖点痛点(用户痛点如何转化成用户购买力).mp4
第7节1:比价促单(如何做好策略性比价以及高效逼单策略).mp4
第7节2:比价促单(有效通单的节奏与控场执行).mp4
第8节1:人设塑造(直播间如何打造自己的人设形急).mp4
第8节2:人设塑造(直播间人设型话术应该如何设计).mp4
第9节1:逻辑结构(月薪3w的带货主播话术逻辑构建).mp4
第9节2:逻辑结构(7步循环话术丝滑控场节奏).mp4
第10节:排品话术(如何定义自己直播排品以及不同品话术结构).mp4
第11节1:自检提升(高销售转化话术-4p法则).mp4
第11节2:自检提升(4p法则如何运用到直播带货话术).mp4
第12节:安全心理(粉丝购买决策心理安全感).mp4
第13节:损失心理(直播间消费者心理稀缺损失感).mp4
第14节:学习管理(如何有效拆解优秀直播间打法和话术).mp4

This course includes a large chapter (17.5 hours) of live delivery operation and landing practice course: (1) operation bottom logic and starting method; (2) efficient live streaming script design; (3) anchor scheduling design and 100 online practice methods; (4) efficient drainage and transformation of short videos with goods; (5) establishment of push / pay plan and different scene strategies; (6) foundation, weight, transformation Abnormal data diagnosis (7) high exposure and entry rate scenario building strategies and key points: 14 chapters of 7.5-hour live broadcast on how to do a good job in risk control system for the delivery team (2) live broadcast scheduling and different product speech structures (3) from the perspective of marketing principles and strategies to explain the products and control speech (4) monthly salary (3w) live broadcast logic and high-efficiency circular speech logic of the anchor (5) efficient self-growth learning methods of the anchor (6) landing execution tools (table 1.jpg) (157.17 KB, number of downloads: 0) download the attachment 2022-8-6 21:08 upload the course Directory: I. live broadcast of the operation and landing of goods delivery section 1: how to select the starting method for a new account.mp4 section 2: how to design the arrangement structure of an account.mp4 section 3: how to hold orders in different numbers of people. MP4 section 4: the logic of holding orders for goods transfer and positive price, Mp4 section 5: data diagnosis.mp4 section 6: account health diagnosis.mp4 section 7: analysis of millions of live broadcast scripts.mp4 section 8: five elements of script design.mp4 section 9: five elements of live broadcast strategy.mp4 section 10: Launch Strategy of QianChuan launch a high output.mp4 section 11: crowd positioning launch strategy of QianChuan launch a high output.mp4 section 12: Launch Strategy of QianChuan launch a high output.mp4 section 13: Launch Strategy of QianChuan launch a high output The whole launch strategy.mp4 section 14: QianChuan launch – plan display and building logic (Part 1). MP4 section 15: QianChuan launch – plan display and building logic (Part 2). MP4 section 16: QianChuan launch – data indicators. MP4 section 17: QianChuan launch – eight types of plan building Section 18 of MP4: the underlying logic of Tiktok live streaming, section 19 of MP4: the underlying logic of Tiktok live streaming, and section 20 of MP4: the four core tasks before starting. Mp4 section 21: break through the error value and realize 1000 people online.mp4 section 22: short video hammer explodes the six advantages of the live broadcast room.mp4 section 23: the strategy of short video flow breaking in the live broadcast room.mp4 section 24: the key points of intervention in the short video diversion live broadcast room.mp4 section 25: the three elements of the high exposure entry rate live broadcast scene.mp4 section 26: how to operate the low-cost high exposure entry scene.mp4 section 27: how to build your own scene in the source supply chain.mp4 section 28: brand type How to improve your competitiveness in the live room scene.mp4 II Mp4 section 2: risk control management (how to do a good job in the risk control of the anchor). MP4 section 2: risk control management (how to check the rules of the anchor live broadcast). MP4 section 2: risk control management (how to avoid unnecessary illegal deduction of points in the live broadcast room). MP4 section 3: opening stay (logic structure and field display application of the opening speech). MP4 section 3: opening stay (script system and scene design of the principle of high retention). MP4 section 4 1: Fan interaction (how to build a high-quality interactive script structure in the live broadcast room). MP4 section 4 2: Fan interaction (how to build a high-quality interactive structure in the anchor). MP4 section 5 1: Fan trust (how to build a high trust in the live broadcast room). MP4 section 5 2: Fan trust (how to build a multi-dimensional product and personal trust). MP4 section 6 1: selling points and pain points (there is no value without selling points, and no transaction without pain points). MP4 section 6 2: selling point pain points (how to transform user pain points into user purchasing power). MP4 section 7 1: price comparison and order promotion (how to do a good job in strategic price comparison and efficient order forcing strategy). MP4 section 7 2: price comparison and order promotion (the rhythm of effective order communication and field execution). MP4 section 8 1: shaping of personal equipment (how to create your own personal equipment in the live room). MP4 section 8 2: shaping of personal equipment (how to design the artificial speech in the live broadcast room). MP4 section 9 1: logical structure (logical construction of the speech of the anchor with goods with a monthly salary of 3W). MP4 section 9 2: logical structure (7-step cycle speech silk sliding control field rhythm). MP4 section 10: rehearsal (how to define your own live broadcast rehearsal and different speech structures). MP4 section 11 1: self inspection promotion (high sales conversion speech – 4P rule). MP4 section 11 2: self inspection promotion (how to apply the 4P rule to live broadcast with goods). MP4 section 12: Safety Psychology (fans’ psychological security in purchasing decisions). MP4 section 13: loss Psychology (consumers’ psychological loss in the live broadcast room). MP4 section 14: Learning Management (how to effectively disassemble excellent live broadcast room playing methods and scripts). Mp4

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