#31度网赚班# 爆品操盘手-打造抖音电商爆品:一天引爆百万粉丝(高阶版)
三大篇章
一、底层逻辑篇:爆品战略金三角CCPP法则
1、先导|破解流量焦虑症的王道:从4P营销到爆品营销
2、风口品类战(C):选对品,大增长
3、痛点用户战(C):产品定义定天下(真痛点,爆用户(大数据深挖)
4、尖叫产品战(P):大单品一针捅破天5、爆营销战(P):一年起盘上亿抖营销6、三维引燥:爆产品、燥lP、爆品牌

二、爆品实操篇:快速引爆的十二种路径
1、抖高爆品引爆:决战风口必修课
2、IP引爆:从100个粉丝到100万粉丝快速吸粉法(个人lP,企业IP,IP联名)种草引爆:快速破圈法内容燥款?(抖音,小红书)花了很大心思,货卖不动
3、KOL直播引爆:大单品快速收割法(选对头部KOL,李佳琦带农产品,选对次头部,选对品)
4、发布会引爆:一天引爆百万粉丝
5、大单品引燥:一个干掉上百个SKU(集中资源干大牌)
6、流量产品引爆:一款产品省掉百万广告费
7、一级痛点引爆:6秒下单的购买理由
8、性能键引爆:让用户爽,让对手哭
9、颜值键引爆:新奇美快速出圈法
10、贴身PK引爆:成功截留对手流量
11、上榜引燥:打造强力购买证据
12、大口号引爆:爆品级表达值千万

三、落地案例篇:爆品案例与实操
1、钢师傅(辅导)
2、红豆居家(辅导
3、西贝(辅导)
4、玛氏莎拉(辅导)5、半亩花田(辅导)
6、小米净水器
7、小吉冰箱
8、洽治小黄袋

Three chapters 1. Bottom logic: Golden Triangle CCPP rule of explosive product strategy 1. Leading | the king way to crack traffic anxiety: from 4P marketing to explosive product marketing 2. Tuyere category War (c): select the right products and achieve great growth 3. Pain point user War (c): product definition defines the world (real pain point, explosive users (big data deep excavation) 4. Scream product War (P): a single shot of big single products pierces the sky 5. Explosive marketing war (P): hundreds of millions of marketing in a year 6 Three dimensional drying: explosive products, dry LP, and explosive brands II. Practical operation of explosive products: 12 ways of rapid detonation 1. Shaking high explosive products: a required course for the decisive battle 2. IP detonation: from 100 fans to 1 million fans, rapid powder absorption method (personal LP, Enterprise IP, IP joint name) grass planting detonation: rapid ring breaking method content dry money? (Tiktok, xiaohongshu) spent a lot of time and the goods could not be sold. 3. KOL live broadcast detonated: fast harvesting method for large-scale products (select the right KOL, Li Jiaqi with agricultural products, select the right head, and select the right products). 4. Press conference detonated: Ignite millions of fans in one day. 5. Large-scale products caused dryness: one product dried up hundreds of SKUs (concentrated resources to dry up big brands). 6. Traffic product detonated: one product saved millions of advertising expenses. 7 Level 1 pain point detonating: purchase reason for placing an order in 6 seconds 8. Performance key detonating: make the user happy and make the opponent cry 9. Appearance key detonating: novel beauty quick out of the circle method 10. Personal PK detonating: successfully intercepting the opponent’s traffic 11. Getting on the list: Creating strong purchase evidence 12. Big slogan detonating: explosive grade expressing value of 10 million 3. Landing case: explosive case and practice 1. Master steel (Coaching) 2. Red bean home (Coaching) 3. Xibei (Coaching) 4 Ma’s Sarah (tutoring) 5. Half an Mu flower field (tutoring) 6. Millet water purifier 7. Xiaoji refrigerator 8. Qiaozhi Xiaohuang bag

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