#31度网赚班# 爆品操盘手-打造抖音电商爆品：一天引爆百万粉丝（高阶版）
三大篇章
一、底层逻辑篇：爆品战略金三角CCPP法则
1、先导|破解流量焦虑症的王道：从4P营销到爆品营销
2、风口品类战（C）：选对品，大增长
3、痛点用户战（C）：产品定义定天下（真痛点，爆用户（大数据深挖）
4、尖叫产品战（P）：大单品一针捅破天5、爆营销战（P）：一年起盘上亿抖营销6、三维引燥：爆产品、燥lP、爆品牌
二、爆品实操篇：快速引爆的十二种路径
1、抖高爆品引爆：决战风口必修课
2、IP引爆：从100个粉丝到100万粉丝快速吸粉法（个人lP，企业IP，IP联名）种草引爆：快速破圈法内容燥款？（抖音，小红书）花了很大心思，货卖不动
3、KOL直播引爆：大单品快速收割法（选对头部KOL，李佳琦带农产品，选对次头部，选对品）
4、发布会引爆：一天引爆百万粉丝
5、大单品引燥：一个干掉上百个SKU（集中资源干大牌）
6、流量产品引爆：一款产品省掉百万广告费
7、一级痛点引爆：6秒下单的购买理由
8、性能键引爆：让用户爽，让对手哭
9、颜值键引爆：新奇美快速出圈法
10、贴身PK引爆：成功截留对手流量
11、上榜引燥：打造强力购买证据
12、大口号引爆：爆品级表达值千万
三、落地案例篇：爆品案例与实操
1、钢师傅（辅导）
2、红豆居家（辅导
3、西贝（辅导）
4、玛氏莎拉（辅导）5、半亩花田（辅导）
6、小米净水器
7、小吉冰箱
8、洽治小黄袋
Three chapters 1. Bottom logic: Golden Triangle CCPP rule of explosive product strategy 1. Leading | the king way to crack traffic anxiety: from 4P marketing to explosive product marketing 2. Tuyere category War (c): select the right products and achieve great growth 3. Pain point user War (c): product definition defines the world (real pain point, explosive users (big data deep excavation) 4. Scream product War (P): a single shot of big single products pierces the sky 5. Explosive marketing war (P): hundreds of millions of marketing in a year 6 Three dimensional drying: explosive products, dry LP, and explosive brands II. Practical operation of explosive products: 12 ways of rapid detonation 1. Shaking high explosive products: a required course for the decisive battle 2. IP detonation: from 100 fans to 1 million fans, rapid powder absorption method (personal LP, Enterprise IP, IP joint name) grass planting detonation: rapid ring breaking method content dry money? (Tiktok, xiaohongshu) spent a lot of time and the goods could not be sold. 3. KOL live broadcast detonated: fast harvesting method for large-scale products (select the right KOL, Li Jiaqi with agricultural products, select the right head, and select the right products). 4. Press conference detonated: Ignite millions of fans in one day. 5. Large-scale products caused dryness: one product dried up hundreds of SKUs (concentrated resources to dry up big brands). 6. Traffic product detonated: one product saved millions of advertising expenses. 7 Level 1 pain point detonating: purchase reason for placing an order in 6 seconds 8. Performance key detonating: make the user happy and make the opponent cry 9. Appearance key detonating: novel beauty quick out of the circle method 10. Personal PK detonating: successfully intercepting the opponent's traffic 11. Getting on the list: Creating strong purchase evidence 12. Big slogan detonating: explosive grade expressing value of 10 million 3. Landing case: explosive case and practice 1. Master steel (Coaching) 2. Red bean home (Coaching) 3. Xibei (Coaching) 4 Ma's Sarah (tutoring) 5. Half an Mu flower field (tutoring) 6. Millet water purifier 7. Xiaoji refrigerator 8. Qiaozhi Xiaohuang bag
