#31度网赚班# 《爆款文案写作训练营》写出一流带货文案,阅读量提升10-100倍(33课时)

《爆款文案写作训练营》系统化提升文案写作能力,写出有质感、传播广、能带货的文案 培训课程视频内容介绍:

文案,是所有人的核心竞争能力,不管你是市场营销、新媒体,产品、运营或编辑,好文案,能让营销效果10倍提升、阅读量100倍提升,文案,也是所有公司的营销秘密武器。

你看杜蕾斯、江小白和网易…仅靠一流的文案,就能免费刷屏你的朋友圈。

文案能力,几乎是所有需要接触文字的职场人的一项技能,更是品牌、营销、4A 广告、新媒体运营、文案策划甚至产品等岗位的核心竞争力。老师会告诉你,写好文案并不难:现在刷屏级的文案,其实都是经典案例的二次创意,99% 得奖文案创意,都只用了 6 大模板,包括举例子、走极端、秀结果、比谁牛、跨纬度、玩现场。

在这门课里,他将会综合自己 20 多年的文案从业经验、数十年的文案教学经验,并结合奥美、盛世长城等国际 4A 公司文案培养经验,来全方位提高你的文案能力。

课程内容目录:

01丨关于这门课程:爆款文案的6项核心技能是什么?

02丨商人还是艺人?职业文案的三观

03丨月薪3万的文案,哪些是必备的独门技能?

04丨5条路径,爆款标题不求人

05丨5个标准,起个响亮好名字

06丨6重境界,轻松写出广告语

07丨文字传播力:案例揭秘

08丨4W原则:如何寻找你的沟通指南针?

09丨WHY:如何瞄准文案的传播目标?

10丨WHO:如何圈定文案的接收人群?

11丨WHAT:如何用文案诠释产品的卖点?

12丨HOW:如何设计文案的沟通语感?

13丨向经典致敬:为什么说现在的刷屏级创意,都是它们的二手货?

14丨哪些广告,只用文案就够了?

15丨哪些广告,不用文案也可以?

16丨容易得奖的创意,都在用这6大模板(上)

17丨容易得奖的创意,都在用这6大模板(下)

18丨阅读心理学:如何打造文案的黄金结构?

19丨克服冷脑:如何开始你的第一句?

20丨5个结尾技巧,精彩不重样

21丨8种方法,让长文案更好读

22丨变废为宝:不放过任何边角料

23丨刷牙测试法:如何修订你的文案

24丨如何选择字体,让阅读成为悦读?

25丨如何编排版式,建立视觉流通的秩序?

26丨如何运用图片,让读者的眼睛乖乖听话?

27丨如何制造文与图的化学反应?

28丨文稿管理:公司没空教你的4个基本动作

29丨创意,是个什么玩意?

30丨5步秘籍,掌握创意诞生的规律

31丨3种动脑游戏,学会“多快好省”

32丨迷宫理论:创意的评判法则

33丨如何找到最难的核心创意,并延展成系列广告

“Popular copywriting training camp” systematically improves copywriting ability, and writes a copywriting training course with texture, wide dissemination and goods. Video content introduction: copywriting is the core competitiveness of everyone. Whether you are marketing, new media, products, operations or editing, good copywriting can improve marketing effect by 10 times and reading volume by 100 times. Copywriting is also the marketing secret weapon of all companies. Look at Durex, jiangxiaobai and Netease… Only by first-class copywriting, you can swipe your circle of friends for free. Copywriting ability is a skill of almost all workers who need to contact words. It is also the core competitiveness of positions such as brand, marketing, 4A advertising, new media operation, copywriting planning and even products. The teacher will tell you that it is not difficult to write a good copy: now the screen level copy is actually the secondary creativity of classic cases. 99% of the winning copy ideas only use six templates, including examples, extremes, show results, who is better than, cross latitude, and play the scene. In this course, he will integrate his more than 20 years of copywriting experience, decades of copywriting teaching experience, and combine the copywriting training experience of international 4A companies such as Ogilvy & Mather and Shengshi Great Wall to improve your copywriting ability in an all-round way. Course content directory: 01 about this course: what are the six core skills of popular copywriting? 02. Businessman or artist? Three views of professional copywriting 03 – copywriting with a monthly salary of 30000, which are the necessary unique skills? 04-5 paths, popular titles don’t ask for people 05-5 standards, give a loud and good name 06-6 realm, easily write advertising language 07 – text communication power: case uncover 08-4w principle: how to find your communication compass? 09 why: how to aim at the dissemination target of the copy? 10. Who: how to delineate the recipients of documents? 11. What: how to interpret the selling points of products with copywriting? 12. How: how to design the communication language sense of the copy? 13. Pay tribute to the classics: why do we say that the current screen brushing creativity is all their second-hand goods? 14. Which advertisements can be written only? 15. Which advertisements can be written without copy? 16. The ideas that are easy to win prizes are all using these six templates (Part 1). 17. The ideas that are easy to win prizes are all using these six templates (Part 2). 18. Reading psychology: how to create the golden structure of copywriting? 19. Overcoming coldness: how to start your first sentence? 20. 5 ending skills, wonderful and easy to read 21. 8 ways to make long copy better. 22. Turning waste into treasure: don’t miss any leftovers. 23. Tooth brushing test: how to revise your copy. 24. How to choose fonts to make reading enjoyable? 25. How to arrange the layout and establish the order of visual circulation? 26. How to use pictures to make readers’ eyes obedient? 27. How to make the chemical reaction between text and figure? 28. Manuscript management: the company has no time to teach you the four basic actions 29. What is creativity? 30-5 step secret script, master the law of the birth of creativity, 31-3 brain games, and learn “how fast and how to save” 32 maze Theory: the evaluation rule of creativity 33 how to find the most difficult core creativity and extend it into a series of advertisements

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