#31度网赚班# 直播带货系统底层实操课,助你更快突破从0~1,日销几W-几十W 爆爆爆
以人货场为基础,流量算法逻辑为核心

课程大纲:

模块一:做好直播带货5大底层逻辑

01、22年直播带货趋势、机会在哪里?

02、做好直播带货:三做&三不做;

03、如何应对同类目竞争、内卷、变化?

04、前期到底要不要烧钱,什么时候介入投流更合适?

05、如何做到日销“几W-几十W”可复制模式;

模块二:流量篇(流量运营三段论)

01.新手小白如何一周破万(场观、GMV)?

02.新号开播怎么选时间点有流量(四不选)?

03.直播间不进人怎么解决(四大方法)?

04.老号没流量了怎么冷启动(四步法)?

05.怎么提升突破账号流量层级?

06.怎么稳定直播间流量、控流速?

模块三:留人篇(最全10大留人法)

01.抛话题留人法;

02.四大福袋玩法留人法;

03.“1+8”话术留人法;

04.四大维度互动留人法;

05.三维内容留人法;

06.五大表现形式留人法;

07.三大场景留人法;

08.四项点对点留人法;

09.四大爆款福利留人法;

10.在线羊群留人法;

模块四:人货场篇

01.人(主播):

主播人设怎么打造?/直播间人设如何打造?/话术

怎么设计?/互动能力怎么提升?/主播表现形式怎

么做?/主播招聘标准?/直播间人员分工配置?

02.品(货):

产品类目定位分析5大方向/选择憋单品5大维度

福利品选择3个误区/直播间流程如何设计/直播

间3种排品模型/起号的5大方式;

03.场(场景)

如何搭建高清直播间/直播间场景搭建三化原则;

模块五:投流篇

01.投流两个注意事项;

02.小店随心推和千川区别;

03.投流一定要看的两个数据;

04.投流常见问题;

模块六:数据篇

01.数据大屏该怎么看

场观怎么分析/GMV怎么分析/成交人数单量怎

们分析/三项互动数据怎么分析/平均停留怎么

分析/成交趋势图怎么看/流量来源怎么看/人

气互动趋势怎么看/商品列表数据怎么分析;

02.漏斗数据图怎么看

直播间曝光怎们分析/直播间进入率怎么分析/

商品曝光率怎么分析/商品点击率怎么分析/点

击生单转化率怎么分析/生单成交转化率怎们分

析/曝光成交率怎么分析?

模块七:起号篇(新手起号七大核心步骤)

01.如何给帐号打标签、增权重;

02.如何解决直播间不进人问题;

03.如何选择憋单品福利品;

04.直播间如何排品,如何设计流程;

05.如何定起号的方法;

06.如何设计直播话术;

.直播场景该如何搭建;

模块八:短视频篇(破播热门)

01.短视频获取流量5大底层逻辑;

02.账号定位三步法;

03.搭建完美账号5大维度;

04.短视频五大构成要素;

05.短视频上热门8大思维;

06.短视频巧上热门7大技巧;

模块九:矩阵篇(打造矩阵账号十大方法)

01.为什么要做矩阵账号?

02.矩阵账号的核心玩法;

03.矩阵账号的核心目标;

04.如何解决号的问题?

05.矩阵账号如何统一?

06.如何“一产多用,矩阵互通”?

07.助理客服号设置,通过矩阵起新号?

08.矩阵账号的三个核心问题

模块十:私域篇(打造私域流量池四大核心)

01.为什么做私域的4大原因?

02.怎么打造私域?

03.私域运营的4大关键;

04.私域服务的6大流程;

Based on the people and goods yard and with the flow algorithm logic as the core curriculum outline: module 1: do a good job in the five bottom-level logic of live broadcasting and goods delivery. Where are the trends and opportunities of live broadcasting and goods delivery in 01 and 22 years? 02. Do a good job of live broadcast and delivery: three do & Three don’t do; 03. How to deal with the competition, involution and change of similar projects? 04. Do you want to burn money in the early stage? When is it more appropriate to intervene in investment? 05. How to achieve the replicable mode of “several w-dozens of W” in daily sales; Module 2: Traffic (traffic operation syllogism) 01 How does novice Xiaobai break ten thousand a week (field view, Gmv)? 02. How to choose the time for the launch of the new number? There is traffic at the time (four options)? 03. How to solve the problem of not entering the live broadcasting room (four ways)? 04. How to cold start the old model when there is no flow (four steps)? 05. How to improve and break through the account flow level? 06. How to stabilize the flow in the live broadcasting room and control the flow rate? Module 3: retention (the most complete 10 retention methods) 01 Throwing topics and retaining people; 02. The playing method of the four blessing bags and the method of keeping people; 03. “1+8” script retention method; 04. Four dimension interactive retention method; 05. Three dimensional content retention method; 06. Five forms of retention; 07. Three scenarios retention method; 08. Four point-to-point retention methods; 09. The four major popular welfare retention laws; 10. Online sheep retention method; Module 4: people and goods yard 01 Person (anchor): how to build the anchor person/ How to build the staffing of the live broadcast room/ How to design scripts/ How to improve the interaction ability/ How to do the anchor presentation/ Anchor recruitment criteria/ Division and allocation of personnel in the live broadcasting room? 02. Products (goods): product category positioning analysis, 5 directions / selection of single products, 5 dimensions, 3 misunderstandings in the selection of welfare products / how to design the process of live broadcasting room / 3 kinds of scheduling models in live broadcasting room / 5 ways to start numbering; 03. How to set up a HD live studio / three principles for setting up a live studio scene; Module 5: investing 01 Two precautions for current input; 02. The difference between small stores pushing at will and QianChuan; 03. Two data that must be looked at in current investment; 04. Common problems of current input; Module 6: data 01 How to view the big data screen, how to analyze the market view /gmv how to analyze / how to analyze the number of transactions, single volume / how to analyze the three interactive data / how to analyze the average stay / how to view the transaction trend chart / how to view the flow source / how to view the popularity interactive trend / how to analyze the commodity list data; 02. How to view the funnel data map? How to analyze the exposure of the live broadcast room / how to analyze the entry rate of the live broadcast room / how to analyze the exposure rate of products / how to analyze the click through rate of products / how to analyze the conversion rate of click order generation / how to analyze the conversion rate of order generation transaction / how to analyze the exposure transaction rate? Module 7: Numbering chapter (seven core steps for beginners) 01 How to label and add weight to the account number; 02. How to solve the problem of not entering the live broadcasting room; 03. How to select single item welfare products; 04. How to arrange products in the live broadcast room and how to design the process; 05. How to determine the starting number; 06. How to design live script How to build a live broadcast scene; Module 8: short video (breaking popular) 01 5 bottom logic of short video acquisition traffic; 02. Three step account positioning; 03. Build five dimensions of perfect account; 04. Five elements of short video; 05. Eight popular thoughts on short videos; 06. Seven popular skills in short videos; Module 9: matrix (ten ways to create a matrix account) 01 Why do I need a matrix account? 02. Core gameplay of matrix account; 03. Core objectives of matrix account; 04. How to solve the problem of number? 05. How to unify matrix account numbers? 06. How to “multi-purpose production, matrix interoperability”? 07. Assistant customer service number setting, starting a new number through the matrix? 08. Three core issues of matrix account module 10: private domain (creating four cores of private domain traffic pool) 01 Why do you do private domain? 02. How to build a private domain? 03. Four keys to private domain operation; 04. Six processes of private domain services;

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