#31度网赚班# 复购率超过45%，小商业获客复购训练营进阶课程 [1.2GB干货语音教程]
The repurchase rate is more than 45%, and the small business gets customers repurchase training camp advanced course catalogue: ├Product positioning training camp 01-1 Why do business first need insight into demand. 01-2 What is the demand? What is the 3 law of demand. 01-3 Regarding “demand”, what are the two big pitfalls? 01-4 high frequency just needs, how to do it. 02-1 What is the difference between an audio scene and a video scene? 02-2 Scene 4 asks, what to ask first. 02-3 Scene 4 asks, and 3 asks what is it. 02-4 What is “scene emotion”. How does the cocktail combine scenes and emotions to gain insights into needs. 03-1 What are the three phenomena of “research”. 03-2 Why, don’t ask big questions, ask small questions. 03-3 How to distinguish facts, opinions and feelings. 03-4 Why should I try to give multiple choice questions instead of short answer questions. 04-1 Why do we say that in business, we must understand the needs and value. 04-2 Why do you say “Rather than better, it is better to be different”. 04-3 Why do you say “Rather than better, it is better to be less”. 04-4 Why do you say “Rather than better, it is better to be dedicated”. 05-1 View from the Spring Festival Gala How big is the power of the mind? 05-2 What is “mind”? How to conform to people’s minds. 05-3 Who are the two “little people” in the mind. 05-4 Why do you want to take down the younger brother instead of the older brother. 05-5 Why do you say that the goal of doing business is “mental pre-sale”. 06-1 What is category? How to grade. 06-2 Leaf category, is it too small? 06-3 The category will evolve, degenerate, and disappear. 06-4 What is a strong category and what is a weak category. 06-5 Why choose strong categories for entrepreneurship and avoid weak categories as much as possible. 07-1 Why must we seize the leader of the leaf category. Is there a spokesperson for the 07-2 category and how to compete for the first place. 07-3 Blue Ocean Strategy’s “Category Exploring”, how to play. 07-4 The “category integration” of the blue ocean strategy, how to play. 07-5 How to play the “scene innovation” and “technical innovation” of the blue ocean strategy. 08-1 What is the minimum viable product MVP.08-2 What is the minimum viable product, and how is it called feasible? How small is called small. In the 08-3 verification phase, which indicator should be looked at. 08-4 What is “linear growth” and what is “exponential growth”. 08-5 how to achieve exponential growth through “productization”. 09-1 Why did Jiaduobao take advantage of the right time and place, but still lost. 09-2 Why is the brand used? The 09-3 brand name 9-character tactics “has category” & “with value 09-4 brand name 9-character tactics” does not explain why the trademark registration of 09-5 is so important. 10-1 Why is the most important thing to say about advertising slogans is “speaking of people”. 10-2 What is mandarin, idioms, and nonsense. 10-3 How to write “valuable” and “relevant” slogans. 10-4 How to write the slogan “There are instructions” and “There are pictures”. 10-5 How to write the slogan of “there is a scene”. 11-1 What is the visual hammer. 11-2 How to add brand symbols to the Logo. 11-3 How to add the brand symbol on the product. 11-4 How to use spokespersons as brand symbols. 11-5 How to use hearing and smell as brand symbols. 12-1 From the case of Meituan, we can see how important the strategy is. 12-2 Don’t scale, but brand and profit, how to fight. 12-3 Don’t need brand, but scale and profit, how to make it. 12-4 Don’t want profit, but scale and brand, how to fight. 12-5 Doing business is science or art. ├Customer repurchase training camp 00-1 does not do customer segmentation, elephants will also be eaten by ants. 00-2 Don’t use your own subjective thoughts to guess customer needs. 00-3 Customer segmentation is based on geographic location. 00-4 Customer segmentation is based on demographic characteristics. 00-5 Customer segmentation based on values and lifestyles. 01-1 Some thoughts on the “from 0 to 1″ stage. 01-2 Let the profit to the channel, they are willing to promote your product. 01-3 uses the idea of ”tiered division” to transfer profits to channels. 01-4 grasp the essence and obtain customers through cooperation in different industries. 01-5 Cross-industry cooperation is difficult in thinking. From 1 to 10″ stage, build your own traffic pool. 02-2 do the content, do the content that the target customer cares about. 02-3 choose an angle, do the content with attitude. 02-4 pack your own IP, what can you do? Fuck. 02-5 Who said that start-ups cannot have their own IP.03-1 business thinking. The most important key word is “Dismantling 03-2 price, what determines it?” 03-3 Customers are not sensitive to prices, how to set prices. 03-4 Customers are price-sensitive, how to price. 03-5 Why is it not recommended to directly use a low-price strategy. 04-1 Before choosing products, first understand what is 04-2. People hate to make choices. Less is more. Shelves and iterations must be fast enough. 04-4 According to the purchase frequency, high frequency band and low frequency. 04-5 explosive products are used for traffic, and long tail is used for profit. 04-6 only sell set meals, not single products, it can do. 05-1 Product display, why is it important. 05-2 Concerns vs. No concerns: Dispel concerns. 05-3 More contact vs. less contact: moving line design. 05-4 Before use vs. after use: touting comparison. 05-5 Poorly placed vs well placed: Cater to habit. 06-1 What kind of industry should focus on the repurchase rate. 06-2 Stable expectations, what impact will it have on the repurchase rate? Copy and paste “What do you mean. One end and one end”, what are you doing. Operating procedures”, how to do it. 07-1 sunk cost, how does it affect repurchase. 07-2 membership mode, how to do it. 07-3 consumables mode, how to do it. 07-4 coupon mode, yes What are the benefits? 07-5 coupons, how should they be set up. 08-1 what is “private domain traffic”. 08-2 what is human design? How to avoid the collapse of human design. 08-3 life-like image, how to create. 08-4 professional image, how to create. 08-5 how to make private domain traffic with temperature. 09-1 what is the “peak-end law”. 09-2 give gifts, what to pay attention to. 09-3 how to do well Steel is used on the blade. Each gets a share of fission, how to play. How to play with the fission of old and new teams. 10-1 Insight into the psychology of customers, and give people “labeling 10-2” how to create a “sense of superiority” for people. 10-3 how to create a “sense of resonance” and “sense of existence” .10-4 how to help people find a “sense of belonging”. 10-5 how to help people gain a “sense of accomplishment”.