#31度网赚班# 复购率超过45%,小商业获客复购训练营进阶课程 [1.2GB干货语音教程]

The repurchase rate is more than 45%, and the small business gets customers repurchase training camp advanced course catalogue: ├Product positioning training camp 01-1 Why do business first need insight into demand. 01-2 What is the demand? What is the 3 law of demand. 01-3 Regarding “demand”, what are the two big pitfalls? 01-4 high frequency just needs, how to do it. 02-1 What is the difference between an audio scene and a video scene? 02-2 Scene 4 asks, what to ask first. 02-3 Scene 4 asks, and 3 asks what is it. 02-4 What is “scene emotion”. How does the cocktail combine scenes and emotions to gain insights into needs. 03-1 What are the three phenomena of “research”. 03-2 Why, don’t ask big questions, ask small questions. 03-3 How to distinguish facts, opinions and feelings. 03-4 Why should I try to give multiple choice questions instead of short answer questions. 04-1 Why do we say that in business, we must understand the needs and value. 04-2 Why do you say “Rather than better, it is better to be different”. 04-3 Why do you say “Rather than better, it is better to be less”. 04-4 Why do you say “Rather than better, it is better to be dedicated”. 05-1 View from the Spring Festival Gala How big is the power of the mind? 05-2 What is “mind”? How to conform to people’s minds. 05-3 Who are the two “little people” in the mind. 05-4 Why do you want to take down the younger brother instead of the older brother. 05-5 Why do you say that the goal of doing business is “mental pre-sale”. 06-1 What is category? How to grade. 06-2 Leaf category, is it too small? 06-3 The category will evolve, degenerate, and disappear. 06-4 What is a strong category and what is a weak category. 06-5 Why choose strong categories for entrepreneurship and avoid weak categories as much as possible. 07-1 Why must we seize the leader of the leaf category. Is there a spokesperson for the 07-2 category and how to compete for the first place. 07-3 Blue Ocean Strategy’s “Category Exploring”, how to play. 07-4 The “category integration” of the blue ocean strategy, how to play. 07-5 How to play the “scene innovation” and “technical innovation” of the blue ocean strategy. 08-1 What is the minimum viable product MVP.08-2 What is the minimum viable product, and how is it called feasible? How small is called small. In the 08-3 verification phase, which indicator should be looked at. 08-4 What is “linear growth” and what is “exponential growth”. 08-5 how to achieve exponential growth through “productization”. 09-1 Why did Jiaduobao take advantage of the right time and place, but still lost. 09-2 Why is the brand used? The 09-3 brand name 9-character tactics “has category” & “with value 09-4 brand name 9-character tactics” does not explain why the trademark registration of 09-5 is so important. 10-1 Why is the most important thing to say about advertising slogans is “speaking of people”. 10-2 What is mandarin, idioms, and nonsense. 10-3 How to write “valuable” and “relevant” slogans. 10-4 How to write the slogan “There are instructions” and “There are pictures”. 10-5 How to write the slogan of “there is a scene”. 11-1 What is the visual hammer. 11-2 How to add brand symbols to the Logo. 11-3 How to add the brand symbol on the product. 11-4 How to use spokespersons as brand symbols. 11-5 How to use hearing and smell as brand symbols. 12-1 From the case of Meituan, we can see how important the strategy is. 12-2 Don’t scale, but brand and profit, how to fight. 12-3 Don’t need brand, but scale and profit, how to make it. 12-4 Don’t want profit, but scale and brand, how to fight. 12-5 Doing business is science or art. ├Customer repurchase training camp 00-1 does not do customer segmentation, elephants will also be eaten by ants. 00-2 Don’t use your own subjective thoughts to guess customer needs. 00-3 Customer segmentation is based on geographic location. 00-4 Customer segmentation is based on demographic characteristics. 00-5 Customer segmentation based on values ​​and lifestyles. 01-1 Some thoughts on the “from 0 to 1″ stage. 01-2 Let the profit to the channel, they are willing to promote your product. 01-3 uses the idea of ​​”tiered division” to transfer profits to channels. 01-4 grasp the essence and obtain customers through cooperation in different industries. 01-5 Cross-industry cooperation is difficult in thinking. From 1 to 10″ stage, build your own traffic pool. 02-2 do the content, do the content that the target customer cares about. 02-3 choose an angle, do the content with attitude. 02-4 pack your own IP, what can you do? Fuck. 02-5 Who said that start-ups cannot have their own IP.03-1 business thinking. The most important key word is “Dismantling 03-2 price, what determines it?” 03-3 Customers are not sensitive to prices, how to set prices. 03-4 Customers are price-sensitive, how to price. 03-5 Why is it not recommended to directly use a low-price strategy. 04-1 Before choosing products, first understand what is 04-2. People hate to make choices. Less is more. Shelves and iterations must be fast enough. 04-4 According to the purchase frequency, high frequency band and low frequency. 04-5 explosive products are used for traffic, and long tail is used for profit. 04-6 only sell set meals, not single products, it can do. 05-1 Product display, why is it important. 05-2 Concerns vs. No concerns: Dispel concerns. 05-3 More contact vs. less contact: moving line design. 05-4 Before use vs. after use: touting comparison. 05-5 Poorly placed vs well placed: Cater to habit. 06-1 What kind of industry should focus on the repurchase rate. 06-2 Stable expectations, what impact will it have on the repurchase rate? Copy and paste “What do you mean. One end and one end”, what are you doing. Operating procedures”, how to do it. 07-1 sunk cost, how does it affect repurchase. 07-2 membership mode, how to do it. 07-3 consumables mode, how to do it. 07-4 coupon mode, yes What are the benefits? 07-5 coupons, how should they be set up. 08-1 what is “private domain traffic”. 08-2 what is human design? How to avoid the collapse of human design. 08-3 life-like image, how to create. 08-4 professional image, how to create. 08-5 how to make private domain traffic with temperature. 09-1 what is the “peak-end law”. 09-2 give gifts, what to pay attention to. 09-3 how to do well Steel is used on the blade. Each gets a share of fission, how to play. How to play with the fission of old and new teams. 10-1 Insight into the psychology of customers, and give people “labeling 10-2” how to create a “sense of superiority” for people. 10-3 how to create a “sense of resonance” and “sense of existence” .10-4 how to help people find a “sense of belonging”. 10-5 how to help people gain a “sense of accomplishment”.

课程目录:

├产品定位训练营

01-1为什么做生意得先洞察需求?.mp3

01-2什么是需求?需求3定律是什么?.mp3

01-3关于“需求”,有哪2个大坑?.mp3

01-4高频刚需,怎么做?.mp3

02-1音频场景和视频场景,有什么区别?.mp3

02-2场景4问,首先问什么?.mp3

02-3场景4问,还有3问是什么?.mp3

02-4什么叫“场景情绪”?.mp3

02-5Rio鸡尾酒如何结合场景和情绪,来洞察需求?.mp3

03-1关于“调研”的三个现象是什么?.mp3

03-2为什么说,不要问大问题,要问小问题?.mp3

03-3怎么去区分事实、观点和感受?.mp3

03-4为什么要尽量给选择题,而不要给简答题?.mp3

04-1为什么说做生意,一定要搞清需求和价值?.mp3

04-2为什么说“与其更好,不如不同”?.mp3

04-3为什么说“与其更好,不如更少”?.mp3

04-4为什么说“与其更好,不如专一”?.mp3

05-1从春晚看心智的力量到底有多大?.mp3

05-2什么叫“心智”?怎么顺应人们的心智?.mp3

05-3心智里面的两个“小人儿”都是谁?.mp3

05-4为什么要拿下小弟,而不是大哥?.mp3

05-5为什么说做生意的目标是“心智预售”?.mp3

06-1什么叫品类?怎么分级?.mp3

06-2叶子品类,是不是太小?.mp3

06-3品类会进化、退化,消失?.mp3

06-4什么叫强势品类,什么叫弱势品类?.mp3

06-5为什么创业要选强势品类,尽量避开弱势品类?.mp3

07-1为什么一定要抢占叶子品类的老大?.mp3

07-2品类有没有代言人,如何争夺第一?.mp3

07-3蓝海战略的“品类下探”,怎么玩?.mp3

07-4蓝海战略的“品类融合”,怎么玩?.mp3

07-5蓝海战略的“场景创新”和“技术创新”,怎么玩?.mp3

08-1什么是最小可行性产品MVP?.mp3

08-2最小可行产品,怎么叫可行?多小叫小?.mp3

08-3验证阶段,应该看哪个指标?.mp3

08-4什么是“线性增长”,什么是“指数级增长”?.mp3

08-5怎么通过“产品化”实现指数级增长?.mp3

09-1为什么加多宝占尽天时地利人和,还是输了?.mp3

09-2品牌是干嘛用的?.mp3

09-3品牌起名9字诀之“有品类”&“带价值“.mp3

09-4品牌起名9字诀之“不解释”.mp3

09-5商标注册,为啥那么重要?.mp3

10-1为什么说广告语最重要的就是“说人话”?.mp3

10-2什么叫官话、套话、废话?.mp3

10-3怎样写出“有价值”“有关联”的广告语?.mp3

10-4怎样写出“有指令”“有画面”的广告语?.mp3

10-5怎样写出“有场景”的广告语?.mp3

11-1什么叫视觉锤?.mp3

11-2怎么在Logo上加品牌符号?.mp3

11-3怎么在产品上面加品牌符号?.mp3

11-4如何用代言人作为品牌符号?.mp3

11-5怎么用听觉和嗅觉作为品牌符号?.mp3

12-1从美团的案例,看战略有多重要?.mp3

12-2不要规模,要品牌和利润,怎么打?.mp3

12-3不要品牌,要规模和利润,怎么打?.mp3

12-4不要利润,要规模和品牌,怎么打?.mp3

12-5做生意,是科学,还是艺术?.mp3

├获客复购训练营

00-1不做客户细分,大象也会被蚂蚁分食.mp3

00-2不要用自己的主观想法,去猜测客户需求.mp3

00-3按地理位置来做客户细分.mp3

00-4按人口特征来做客户细分.mp3

00-5按价值观和生活方式来做客户细分.mp3

01-1对于“从0到1”这个阶段的一些思考.mp3

01-2让利给渠道,他们才愿意推广你的产品.mp3

01-3用“阶梯分成”的思路来让利给渠道.mp3

01-4抓住精髓,通过异业合作来获客.mp3

01-5异业合作,难在思路上.mp3

02-1“从1到10”的阶段,建立自己的流量池.mp3

02-2做内容,要做目标客户关心的内容.mp3

02-3选一个角度,做有态度的内容.mp3

02-4自己包装IP,可以怎么弄?.mp3

02-5谁说初创企业,不能有自己的IP?.mp3

03-1商业思维,最重要的关键词是“拆解”.mp3

03-2价格,到底由什么决定?.mp3

03-3客户对价格不敏感,怎么定价?.mp3

03-4客户对价格敏感,怎么定价?.mp3

03-5为什么不建议直接用低价策略?.mp3

04-1选品之前,先弄懂什么是SKU.mp3

04-2人们讨厌做选择,少就是多.mp3

04-3SKU上架和迭代,都要足够快.mp3

04-4根据购买频率,高频带低频.mp3

04-5爆品做流量,长尾做利润.mp3

04-6只卖套餐,不卖单品,也能行?.mp3

05-1产品展示,为什么很重要?.mp3

05-2有顾虑vs没顾虑:打消顾虑.mp3

05-3接触多vs接触少:动线设计.mp3

05-4使用前vs使用后:兜售对比.mp3

05-5摆不好vs摆得好:迎合习惯.mp3

06-1什么样的行业,应该重点研究复购率?.mp3

06-2稳定预期,对复购率有什么影响?.mp3

06-3“复制粘贴”,啥意思?.mp3

06-4“一头一尾”,干什么?.mp3

06-5“作业程序”,怎么搞?.mp3

07-1沉没成本,是怎么影响复购的?.mp3

07-2会员制模式,可以怎么搞?.mp3

07-3消耗品模式,可以怎么搞?.mp3

07-4优惠券模式,有什么好处?.mp3

07-5优惠券,具体应该怎么设?.mp3

08-1什么是“私域流量”?.mp3

08-2什么是人设?怎么避免人设崩塌?.mp3

08-3生活化的形象,怎么打造?.mp3

08-4专业化的形象,怎么打造?.mp3

08-5怎样做有温度的私域流量?.mp3

09-1什么是“峰终定律”?.mp3

09-2给赠品,有哪些讲究?.mp3

09-3怎么把好钢用在刀刃上?.mp3

09-4“各得一份”的裂变,怎么玩?.mp3

09-5“老带新拼团”的裂变,怎么玩?.mp3

10-1洞察客户的心理,给人们“贴标签”.mp3

10-2怎样给人们制造“优越感”?.mp3

10-3怎样制造“共鸣感”和“存在感”?.mp3

10-4怎么帮人们找到“归属感”?.mp3

10-5怎么帮人们获得“成就感”?.mp3

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